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INMA Knows

Digital Platforms

“INMA Knows” is a content surfacing project designed to personally curate all association resources on a single subject of high interest to INMA members

Introduction

INMA launched its Digital Platforms Initiative on the first day of 2019. Few things are more intertwined with the revenue success of the news media industry — from readers and advertisers — than its relationship with Big Tech. INMA's epic report "How to Decode the Publisher-Platform Relationship" lays the groundwork for the initiative while case studies and a continuing Digital Platforms blog continue the ever-evolving conversation. In 2020, the focus was on Australia. In 2021, what happens there will spread throughout the world. 

Dawn McMullan

— Dawn McMullan, INMA

Exclusive INMA material on “Digital Platforms”

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INMA creates publisher playbook for Big Tech platform relationships

The 93-page report is the result of a six-month long dive into the relationship, including a study of global media executives on six continents and interviews with 45 media leaders, regulators, and current and former digital platform executives. From that, INMA shares a playbook for how the news media industry moves forward among the Big Tech players.

26 September 2019

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New Australian code of conduct locks in payments from Big Tech for content

Friday’s announcement from Australia’s competition regulator and government means everything about how Google and Facebook use news media content is about to change — and not just in Australia. INMA digital platforms expert Robert Whitehead shares what’s in the code of conduct, what’s not, what it means, and what happens next.

02 August 2020

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What does Google’s pushback on a new French copyright law mean for publishers?

The decision last week by Google that it would not pay European publishers for their preview content in France in Google Search and Google News is the Big Tech company’s first challenge to new EU laws. What does it mean and what happens now?

02 October 2019

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Key INMA publishers respond to Australia’s digital platform move

The Australian Competition and Consumer Commission published its “first pass” at a mandatory code of conduct on July 31. Three publishers from the United States, Australia, and Norway share their thoughts on what the announcement means at this point.

05 August 2020

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10 takeaways from INMA’s global digital platforms-publisher analysis

Digital platforms are making changes — but they aren’t the changes news media companies want. This topic is approaching a tipping point within the industry, yet most news media executives are woefully underinformed about the issues even in their own regions. Here is a crash course in what you should know.

14 October 2019

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Australian government sides with publishers over digital platforms

The Australian government’s decision to come down hard on the digital platforms contains key positive news for media companies and provides precedents for regulators and governments around the world.

16 December 2019

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Facebook detox: Two weeks that changed a media company's strategy

INMA Presentation File

16 January 2019

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What does Google’s US$1 billion News Showcase initiative mean for publishers?

Seemingly in response to the international impetus to legislate Big Tech, Google announced a US$1 billion news-content licensing payout to about 200 news publishers in five countries to populate a new Google News module first mentioned in June. The initiative booted Australia out of its plan 10 days after its announcement. Here’s what INMA is hearing from industry experts on what this all means.

14 October 2020

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Google, Australian government exchange harsh public warnings on Big Tech regulations

The battle of words and governance continued in Australia on Monday as Google posted a public warning that pending new regulations on how Big Tech platforms partner with news media companies — specifically on data and paying for content — would harm readers. Australia’s regulatory agency responded quickly, accusing Google of spreading misinformation.

17 August 2020

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INMA report looks at advertising and data ramifications of third-party cookie phaseout

In 18 months, advertising data as we know it will radically change. In this 65-page report, INMA looks at the third-party data that has built an entire advertising revenue model and how disassembling it is one of the most challenging and promising transitions the industry has traversed.

30 June 2020

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Inquiry recommends wide-scale reforms to how platforms engage with publishers

The Australia Competition and Consumer Commission (ACCC) released its final report last week on its inquiry into what digital platforms mean to news brands. Here are seven key global takeaways.

28 July 2019

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Danish media start-up stops Facebook ads, increases membership

Zetland cut off Facebook and Instagram advertising for the month of July, deciding to invest that money into hiring more journalists. In Canada, media publishers discuss a link tax.

14 July 2020

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No easy answer exists in removing Trump (and others) from social media networks

Is it right or wrong to ban former U.S. President Donald Trump from social media? The only sure thing is that those who think the answer is easy are wrong and that new rules need to urgently be put in place.

25 January 2021

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Jagran introduces Jagran Local, a city-specific news model

The Jagran Local platform offers credible and factual content that focuses on 360-degree coverage of local news and information.

19 January 2021

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Tamedia increased digital subscribers 42% in 2020

Several of Tamedia’s daily newspapers saw a dramatic increase in their digital subscriptions in the past year, more than compensating for any downturn in print subscriptions.

18 January 2021

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WhatsApp offers a potential subscription journey for media companies

WhatsApp is now a viable platform for selling subscriptions, but what would that process look like?

17 January 2021

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Regional German publishers share costs of data science to drive reader revenue

The partnership of eight German regional news publishers allows them to enjoy the benefits of scale to lower costs through sharing data tasks, improve insights with larger pools of data, and quicken learning through coordinated experiments.

12 January 2021

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VOL.AT becomes first climate-neutral online news platform

After achieving carbon-neutral status for its employees in 2019, VOL.AT became the first online news platform to reach CO2-neutral status for its advertisers and content in 2020.

04 January 2021

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Tampa Bay Times moves to print publishing twice a week

As part of its response to COVID-19, the Tampa Bay Times deployed a plan to reduce its number of print days, beef up its digital subscriber base, and keep its advertiser base.

21 December 2020

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Power shifts coming in 2021 for news media publishers and digital platforms in UK

A new Digital Markets Unit in the UK will oversee a pro-competition regime for platforms, while a new code of conduct will give consumers more control over how their data is used and news publishers a shot at a “fair deal” from digital platforms.

16 December 2020

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MediaNews Group launches premium-tier, ad-free digital subscriptions

MediaNews Group is the first local publisher to debut an ad-free subscription model. It tested price points, tightened its paywalls, and focused on its e-mail newsletter lists as part of the strategy.

09 December 2020

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Australia seeks anti-trust settlement path, not copyright, to force platforms to pay

Australia’s move trumps any other regional mandates, becoming the global gold standard by which Facebook, Google — and likely other Big Tech platforms — will have to abide.

08 December 2020

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Advance Local reinvents town hall meetings during pandemic via Facebook Live

When the COVID-19 pandemic prevented face-to-face town hall meetings, AL.com created live social media events in a series called Reopening Alabama.

07 December 2020

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Zetland’s ambassador programme drives paying membership increase

Zetland sent out 20,000 ambassador cards to paying members across Denmark as part of its "members get members" campaign. The initiative attracted three times as many new members as the company estimated.

06 December 2020

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Google agrees to pay 6 French publishers for content under neighbouring rights law

Although details are difficult to come by, this is the first time Google has agreed to pay news publishers for content. Here’s what INMA knows so far about the deal with Le Monde, Courrier International, L'Obs, Le Figaro, Liberation, and L'Express.

23 November 2020

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Google, French publishers are back at negotiation table on content remunerations

A French court sent Google back into negotiations with French publishers earlier this month after talks broke down in August. The remuneration for content is worth millions. How many millions is part of the negoation.

28 October 2020

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Publishers weigh approaches to balancing power with Big Tech

In the United States, Section 230 gets a look as a vehicle for reining in tech giants, while new voices join the discussion on how to move forward with the ACCC’s News Media Bargaining Code.

17 September 2020

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Google and Apple face increased international scrutiny

It’s been a busy week in the digital platforms space: The ACCC turns its attention to mobile, antitrust regulators in five countries join to battle Google while the U.S. Justice Department readies to file an antitrust suit against the platform, and the Trump Administration inserts itself into the ACCC’s work to force Google and Facebook to pay for news.

09 September 2020

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Facebook and Apple face off over privacy, ad tech issues

Facebook joins news publishers in decrying the 30% Apple Tax and plans to pull its Facebook Audience Network app from the App Store. Also, publishers react to a new Facebook pilot programme that links Facebook user accounts to their news subscriptions.

02 September 2020

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Publishers push back on Facebook threat to Australia regulation

In response to the Australian Competition and Consumer Commission (ACCC), Facebook issues a five-point argument that publishers worry could become a global regulatory playbook. Publishers make their counter-argument.

01 September 2020

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News publishers are not happy with Apple Tax application, news link redirection

With Apple News+ customers being routed to the Apple app instead of publisher sites and unequal requirements to pay a 30% fee to sell subscriptions via the Apple app, news media publishers are crying foul.

26 August 2020

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U.S. antitrust hearings on Big Tech platforms explore market dominance, effect on media

Late last month, the U.S. House Judiciary Committee’s sub-committee on antitrust, commercial, and administrative law concluded its sixth hearing on Big Tech market dominance, “Examining the Dominance of Amazon, Apple, Facebook, and Google.” Here’s who said what at the latest hearing and highlights from the five previous hearings.

11 August 2020

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App Store fees are being dissected while Apple News makes important changes

Apple defends its decision on who and what to charge while expanding Apple News to include audio and updating its iOS to change its approach with IDFA (Identifying for Advertisers). Also, NYT CEO Mark Thompson weighs in on regulating Big Tech, and Google responds to code of conduct with Australian publishers.

28 July 2020

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Deadlines loom with France, Australia, and EU entities on media-platform regulations

The next two months are filled with deadlines worldwide as news media publishers and digital platforms negotiate their path and relationship forward. What’s on the table includes remuneration, a code of conduct, and an enforceable data agreement. This time will be very telling for the industry. Also, journalist organisations weigh in on Google licensing deal.

21 July 2020

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Stricter enforcement of App Store guidelines leads to media subscription woes

Apple has stepped up enforcement of its in-app purchase rules, which require apps to sell subscriptions via Apple’s in-app purchase system, with a price tag of 30%. Also this week in digital platform news, Google fights to store first-party data and Facebook warning on older articles could lessen traffic to them.

07 July 2020

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Google, North American media companies battle over content use

While Google fires back against the News Media Alliance’s allegations to the U.S. Justice Department about Accelerated Mobile Pages (AMP), The New York Times pulls out of Apple News and Facebook changes its News Feed to favour original reporting.

30 June 2020

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Collaboration, connection form foundation of platform success at Jagran New Media

The online world is mostly about being connected, making collaboration with platforms such as Google and Facebook key to success at Jagran New Media.

24 June 2020

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French remuneration agreement with Google is imminent

In April, the French Autorité de la Concurrence said Google must negotiate with publishers what their protected content is worth within three month’s time. That deadline of July 9 is right around the corner.

23 June 2020

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Facebook, Google face off with Australian publishers after remuneration mandate

Government authorities in Australia and France have ordered Big Tech companies to pay for content that appears on their platforms. This week, Facebook officially responded to the Australian Competition and Consumer Commission. Here is a look at that response, the history, and next steps.

17 June 2020

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Canadian publishers launch ad platform while Australian media battles renumeration with Big Tech

In the past week, Canadian media companies launched The Maple Network Exchange advertising platform, an Australian court said news media companies are liable for social media comments, and U.S. President Donald Trump went to battle with Twitter’s new fact-checking policies.

16 June 2020

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Apple News+ meets early publisher expectations even as bigger questions remain

Reach extension, connections to young readers and women in Apple ecosystem are among the value propositions to The Wall Street Journal and Los Angeles Times.

04 December 2019

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Facebook responds to publisher questions surrounding News tab

Facebook recently announced its News tab feature, designed to highlight trustworthy news and give audiences more control over the news they see. What does this mean for news media publishers?

18 November 2019

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Google’s original news content guidelines are a step forward, yet issues remain

News media executives worldwide welcome the move to prioritise original content yet want more emphasis on local news surfacing, ranking of subscription stories, and the removal of copycat copy.

19 September 2019

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News Corp answers Big Tech by exploring its own news distribution site

While not a done deal, the idea of Knewz.com answers many of the concerns News Corp has about entities like Google and Facebook, including not intervening between a publisher and its audience.

11 September 2019

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The promise and peril of Facebook’s publisher payment plan

Facebook gets mixed and skeptical reviews for its proposal to news media companies like Bloomberg, The Washington Post, ABC News, and Dow Jones to feature their content on a special news tab for three years for US$3 million. Here are the pros and cons as industry experts see the move.

27 August 2019

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Some news publishers reviewing paywalls in response to Google’s Chrome 76

A new desktop browser can unlock metered paywalls by making incognito browsing undetectable, which is good for privacy, bad for publishers using a metered model. Google encourages registrations and a change in paywall model. Read what INMA news executives surveyed think about the change.

06 August 2019

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