INMA Knows Connecting With Community

Daily Prothom Alo’s ad campaign bridges print and digital platforms

Daily Prothom Alo created a campaign centered around the massive Padma Shetu Bridge, providing value for advertisers and readers alike.

23 August 2021

BBC centres engagement strategy on building community

Roger Scott, head of product at the BBC, primarily has been focused on one product: a motorcar programme called Top Gear. The show is one example of how building community builds engagement.

20 March 2023

Globe and Mail’s dynamic paywall increases digital subscriptions 51%

The Globe and Mail implemented a fully dynamic paywall that offers one-to-one personalisation in real time to ensure they were not leaving any money on the table. It has brought in US$10 million annually, US$8 million more than the old paywall.

06 July 2021

WSJ’s Future of Everything Festival engages new audiences as hybrid event

Musician and entrepreneur J Balvin, known as the Prince of Reggaeton, was among the high-profile names that helped draw more than 16,000 registrants to the 2022 Festival of Everything. Here is a look at how The Wall Street Journal team created a successful hybrid event two years after the pandemic.

14 November 2022

Dainik Bhaskar anti-porn campaign aims to improve safety for women

A woman is sexually assaulted every 15 minutes in India. Dainik Bhaskar created a campaign that targeted the root of the problem: online pornography.

28 February 2022

Bergens Tidende invited readers to travel the world

To take readers on a journey around the world, Bergens Tidende created a detailed 3D visualisation of the Statsraad Lehmkuhl and used a 360-degree mast camera that was updated almost continuously during the expedition. The initiative won INMA’s highest award, “Best in Show,” at its Global Media Awards last week.

29 May 2023

Times of India’s Out & Proud classified campaign inspires LGBTQ inclusion

Despite recent legal acceptance, the LGBTQ community is still marginalised in India. The Times Out & Proud classified campaign sought to foster acceptance, inclusion, and understanding by honouring the milestones of everyone’s life.

07 September 2020

Hearst campaign across 5 metro titles rebuilds trust during pandemic

As concerns about the pandemic escalated, Hearst Newspapers launched a campaign to establish itself as a source of ongoing pandemic information as well as of inspiration, with stories of bravery, compassion, and resilience.

03 May 2021

Alabama Media Group explains how, why it migrated completely from print to digital

During this week’s INMA Webinar, Alabama Media Group’s Tom Bates, president, and Kelly Ann Scott, vice president of content, shared their journey from print to digital.

17 May 2023

Gazeta.pl stands up for LGBT+ rights in Poland

Gazeta.pl knew standard reporting would not be enough to overcome the stigma facing the LGBT+ community in Poland, so it decided to show support, combat stereotypes, and influence social debate whenever it could.

16 May 2021

Rashtradoot finds revenue, engagement success as India’s first bilingual newspaper

Rashtradoot became India’s first bilingual newspaper in 2016 and saw a 42% increase in advertising in the first year.

10 August 2021

Dagens Næringsliv attracts young readers with gamification of stock market

Dagens Næringsliv leveraged the growing popularity of investing to create a game that attracted a younger audience.

18 October 2021

NDC to cover 60,000 football matches using robot journalism

Robot journalism will allow regional publisher NDC to cover 60,000 football games this season — a commitment far beyond the capacity of the average newsroom.

06 June 2021

Atlanta Journal-Constitution’s rebranding campaign focuses on local journalism

For its largest-ever strategic repositioning and rebrand, The Atlanta Journal-Constitution unveiled a comprehensive campaign called Press On. Results included combating perceptions that digital and printed journalism were not equal and an increase in digital subscriptions.

10 January 2023

Dagens Nyheter shares 3 key lessons from its direct e-commerce model

In the spring of 2019, Dagens Nyheter launched a successful campaign offering an electric bike exclusively to its subscribers as part of its overall e-commerce initiative.

20 June 2021

Gannett fights systemic racism while creating a culture of belonging

To demonstrate its commitment to becoming a greater ally in the fight against systemic racism, racial injustice, and discrimination, Gannett launched a dedicated Take Action Web site, detailing the actions it is taking as a company.

05 July 2021

SCMP goes inside tiny flats of Hong Kong to uncover cramped living conditions

South China Morning Post wanted to draw attention to the challenges faced by people living in the tiny flats of Hong Kong. It used visualisations and illustrations, such as a cutaway drawing showing the size of the cramped living spaces.

22 May 2023

Local media can reconnect with crisis-fatigued readers in these 4 ways

Though readership has dipped over the past year, this is currently the perfect time for news media companies to connect with local audiences.

23 January 2022

After Newsday campaign, 43% of those surveyed were more likely to subscribe

Newsday’s “If We Didn’t Cover This, Who Would?” campaign showcased its investigative journalism and special reports, including its investigation into nursing home deaths during the pandemic. Results were impressive.

05 December 2021

Advance Local launches Alabama Education Lab

Advance Local’s Alabama Media Group launched The Alabama Education Lab, dedicated to coverage that helps Alabama’s students receive the best possible education from kindergarten through high school.

07 November 2021

Deeper storytelling boosts Newsday’s social media engagement

By looking at what was performing best in terms of engagement, Newsday was able to shift its strategy and deepen connections with readers.

09 August 2021

USA Today Ventures successfully moved two profitable events into a virtual space

The High School Sports Awards honours athletes throughout the United States while the American Influencer Awards celebrates social media influencers. They are two of USA Today Network Ventures’ highest-profile events. Here’s how they looked virtually.

23 August 2021

La Tercera appeals to subscribers’ appetites with digital subscription offer

The La Tercera newsroom team members worked together with the Facebook Reader Revenue Accelerator Programme to create a new approach and offer that helped drive digital subscriptions and engagement. The key? Experimentation.

20 September 2021

Automated editorial content is a community, business asset at McClatchy

Combining reporter-produced quality local journalism with community information robots can generate relevance for local readers and businesses alike at media companies like McClatchy.

16 May 2022

Badische Zeitung uses local newsletters to build reader habits

German newspaper Badische Zeitung publishes a highly automated personalised newsletter to maximise media time and loyalty. This newsletter, which goes to 175,000 readers, has become a vital tool to grow the subscriber base.

05 February 2023

Readers shape Age’s election coverage by sharing 6 topics that matter to them

Victoria’s Agenda used an audience-centric approach that found out what voters wanted politicians to address by actively seeking their opinions.

16 January 2023

Look at these 6 clues to determine if your readers are a community

During periods of heavy strife — like the war in Ukraine — people seek connection and community. Here are a few ways you can create that around your news media brand.

22 March 2022

Netwerk24 shares its winning lessons on reaching a niche market

During this week’s Webinar, Henriëtte Loubser, editor-in-chief of Netwerk24, shared strategies and lessons that have helped build the company’s digital transformation success.

19 April 2023

Maharashtra Times delivered religious blessings to readers during lockdown

When COVID-19 restrictions prevented people from attending the annual Ganesh Chaturthi celebration, Maharashtra Times found a way to deliver the Lord’s blessings directly to readers’ homes.

17 January 2023

Spokesman-Review increased retention by bringing back the past

With readers who have a fondness for the past, The Spokesman-Review had to create a bridge to get them to the digital future. This involved an e-edition, The Spokane Daily Chronicle, which launched in 2021.

21 September 2022

COVID-19 text messages build community, unique visits at Newsday

Newsday’s strategy to use texting to keep readers informed during the pandemic paid off with more subscribers.

07 July 2021

Times of India app allowed audience to safely celebrate Bappa and Santa

When the pandemic forced shutdowns and canceled holiday plans, The Times of India created ways to celebrate virtually, including a Secret Santa promotion.

16 June 2021

Daily Maverick Webinars generate revenue, boost audience engagement

The Daily Maverick Webinars have enjoyed high levels of engagement during live discussions, audience feedback, and through the views and reads of the post-Webinar recordings and articles.

10 June 2021

Philadelphia Inquirer scores big with Gameday Central

Football is everything in Philadelphia. So the Inquirer created an engaging second-screen experience for its audience called Gameday Central.

15 January 2023

ABP creates new revenue stream with education during lockdowns

When in-person learning went away early in the pandemic, ABP stepped up by introducing new virtual opportunities for education, bringing in new revenue after a creative marketing campaign.

06 January 2022

Stavanger Aftenblad uses technology, local football coverage to increase subscriber loyalty

When Stavanger Aftenblad began covering local football the way it covers professional football, it saw a dramatic increase in subscriptions.

10 July 2022

Community-focused tools, tactics help media companies hit KPI, ROI goals

Media companies that host a community with engaging content and a safe space to gather are sitting on a gold mine of growth potential and first-party data.

28 September 2022

Jagran New Media’s OnlyMyHealth.com celebrates heroes of the pandemic

The Healthcare Heroes Awards were created by Jagran’s OnlyMyHealth.com to celebrate and honour the selfless service and never-say-die attitude of organisations and individuals alike during the pandemic.

19 April 2021

ABP extends its reach by creating new ad solutions during national festival

ABP has shifted its mindset from print-only to embrace other platforms, including digital and experiential engagement. The company got to practice these new advertising engagement skills during the national Durga Puja.

30 November 2022

Stuff’s Now or Never initiative offers practical tips for cutting a reader’s carbon footprint

Stuff’s commitment to combating climate change is seen in its Now or Never initiative. The free six-week e-mail course for Stuff subscribers offers tips to help readers change their habits and reduce their impact on the environment. Engagement has been impressive.

20 November 2022

Amar Ujala campaign rekindles love for Hindi language

Amar Ujala launched an initiative called “Hindi — Apno ki Bhasha, Sapno ki Bhasha — Hindi Hain Hum,” which means “Hindi — The Language of Our People, The Language of Our Dreams — We Are Hindi” to restore the glory and pride of the language that’s so deeply rooted in India’s culture.

26 April 2021

Amar Ujala adds filmmaking competition to celebrate love for the Hindi language

Amar Ujala added a Short Film competition to its Hindi Hain Hum campaign.

04 July 2022

Vijay Karnataka hosts digital talent competition for local youngsters

Vijay Karnataka’s platform provided a way for young people to relieve their boredom and showcase their talents during lockdown.

30 August 2021

Ekstra Bladet teams with software company to explain whistleblower law

Ekstra Bladet Brand Stories worked with Danish software company D4 to explain new whistleblower legislation and how it affected both employees and employers.

19 January 2023

Winnipeg Free Press creates fundraising supper event with local chef, food

Attendees sit down to enjoy the three-course meal prepared by Chef Matty Neufeld for the Free Press Fall Supper. The event, along with feature articles in the print edition of the newspaper, raised awareness of local food sources and donations for a local food bank network.

08 May 2022

24sata partners with miss7 brand on #Pinkypromiss native ad campaign

The #Pinkypromiss native advertising campaign enables two girlfriends to support each other in fighting breast cancer by setting up personalised motivational e-mail reminders that encourage each to do a self-check every month.

02 June 2021

Amedia cracks the code on how to attract younger readers: journalism

By thinking younger and implementing a new approach to readers, Amedia was able to boost interest and subscriptions among a younger demographic. Mostly focused on journalism, this initiative has seen a 15% growth curve in the below-40 demographic in the subscription base.

14 September 2020

SCMP campaign reinforces brand integrity with a journalism-focused campaign

The “Your Hong Kong, Your SCMP” helped South China Morning Post remind local audiences of the value of quality journalism.

16 August 2021

elDiario mapped the heights of every building in Spain for one of year’s most-read articles

For its innovative and interactive journalistic project, “Spain lives in flats,” elDiario.es analysed the footprint of more than 12 million buildings.

26 February 2023

Free Press cookbook celebrates Winnipeg, engages community’s culinary fans

Among the Free Press’s engagement initiatives was the publication of Homemade, which consisted of submissions from readers as well as a deep dive into the culinary history of Winnipeg.

09 February 2023

Wyborcza.pl supports social causes with subscription offers

When protestors filled the streets in reaction to strict new abortion laws, Wyborcza saw an opportunity for action: Each time someone bought a new subscription, the money was donated to the All-Polish Women’s Strike.

18 January 2022

Winnipeg Free Press brings community together with virtual movie night

When COVID-19 lockdowns prevented in-person events, Winnipeg Free Press responded by creating the WFP Movie Night, which brought viewers together online. The successful initiative continues.

30 June 2022

Media companies should act as community hubs in times of crisis

Media companies can offer significant support to populations by acting as online hubs for communities to gather during an emergency or tragedy.

31 May 2022

Straits Times uses novel visual tools to change narratives about dementia

To tackle the issue of dementia, The Straits Times used 3D mapping and photogrammetry to show readers that even though dementia is challenging, people who receive the right support and care can still lead meaningful lives. Above is the team’s 3D recreation of Nee Soon Central, Singapore’s first dementia-friendly neighbourhood.

22 June 2023

Boston Globe celebrates 150 years of service

A special edition of The Boston Globe newspaper, in print and digital, as well as a commemorative issue of the Globe Magazine in celebration of the Globe’s beginnings in 1872.

22 June 2023

Editora Globo partners with tech company for Web series on innovation

The Web series “Let’s enable the next level” is a partnership between Embratel and Editora Globo. In the series, presenter Silvio Meira talks with great leaders of business innovation.

16 April 2023

The water rises and the paywall drops at Kölner Stadt-Anzeiger

Catastrophic flooding led Kölner Stadt-Anzeiger to drop its paywall, which doubled its subscription numbers compared to the average day over the four prior weeks — even without showing a paywall on its most-read stories.

16 September 2021

Newsday hits a home run with the Do It Downtown! content series

Newsday found success with its Do It Downtown! content marketing series. The hyper-local promotion drove new business and matched users’ interests.

01 May 2023

Graham Media Group engages audience through comments and community

Graham Media Group changed the traditional approach of broadcast television and began listening to its audience to nurture a one-on-one relationship. Now, it is engaging users and enjoying more growth and participation.

19 October 2022

Stuff offers daily challenge to keep readers connected, entertained during lockdown

Stuff’s Lockdown Challenge keeps families entertained with activities such as building an indoor fort and decorating letterboxes.

26 September 2021

Research: Journalist connections with disinvested audiences require consistent, fair coverage

Survey results indicate participants want news organisations to provide more information about community resources, such as where to get help for local problems or details about events happening in the area.

25 July 2021

Naidunia helps readers stay positive during early days of pandemic

When the lockdown in the pandemic caused anxiety and fear in India, Naidunia found a way to help readers look for the positive things in their lives.

29 April 2021

Ekstra Bladet Brand Stories shows life on the “good side” of the prison bars

To encourage interest in becoming a prison guard, Ekstra Bladet Brand Stories worked with Signifly to create a game that included six different realistic challenges characterising life in Danish prisons.

29 December 2022

CNN 411 provides coronavirus information and local resources

As the COVID-19 pandemic unfolded, CNN created a platform to provide personalised information for readers and give them access to local resources.

29 June 2020

Torstar helps industry association celebrate its centenary

For the 100th anniversary of the Building Industry and Land Development Association of the Greater Toronto Area, the association worked with the Toronto Star to tell the story of where it came from and where it's going.

18 August 2022

Mackay Daily Mercury grows with digital My Town series

The My Town series is driven by a passion for connecting people through storytelling.

24 June 2021

Times of India campaign encourages women’s representation in politics

Times of India’s “Aadhe Hum, Aadha Humara” campaign highlighted the need for women to be represented in the state assemblies so issues about women would receive attention and their experiences would balance overall law and policy-making in the state.

26 May 2021

Dainik Jagran-inext supports women with campaign for usable public toilets

When Dainik Jagran-inext learned how dire conditions were for women wanting to use public toilets, the media company created a campaign calling for change.

13 November 2022

Infobae mini-documentaries showcase those hit hardest by the pandemic

Infobae’s documentary showed the need of the region’s poorest populations and how they were affected by the pandemic, resulting in help coming from the state and local residents who wanted to help.

12 July 2021

Express revamps its social media channels, taking small steps to big numbers

Express changed the way it used its social media channels and, in doing so, increased its numbers dramatically. The renamed @express.queer on TikTok provides perspectives from the LGBTQI+ community.

09 July 2023

Wyborcza combats political propaganda with #nononsenseschool

When the Polish ruling party began using textbooks with false and misleading information, Wyborzca launched a counterattack to stop the nonsense about topics such as in vitro fertilisation.

05 July 2023

Newsquest campaign for Ukraine raises funds and support

Newsquest modelled its new fundraising campaign, #ThereWithUkraine, after a similar initiative it created in 2020 during the COVID-19 pandemic.

22 March 2022

The Hindu campaign increases engagement with focus on uncomfortable topics

The “No to Opportunism” campaign was aimed squarely at advertisers trying to take advantage of the global pandemic — one of several long-form print ads during the pandemic that called attention to a vital issue.

23 January 2022

Russmedia highlights firefighter heroes in special section

With the “Our firefighter heroes in Vorarlberg” special section, Russmedia highlighted the importance of the local fire brigades. Available in both print and digital formats, it also was intended to help with recruitment of new volunteers.

06 March 2023

Slobodna Dalmacija keeps celebration of patron saint alive with virtual event

Because of COVID-19 restrictions, the Saint Dominus celebration had to be canceled, but Slobodna Dalmacija kept it alive digitally while also sharing it with younger generations.

22 April 2021

Bergens Tidende increased engagement during COVID by celebrating the area’s best

Bergens Tidende’s Editor-in-Chief Frøy Gudbrandsen personally visited all of the winners to hand out flowers and the winner prize for each category in the Bergens Beste. The initiative drew over 4,000 nominations, 43,000 votes, and half a million pageviews.

26 October 2022

Sydney Morning Herald changes reporter training to suit modern times

Because the way audiences receive their news has changed, The Sydney Morning Herald decided to change the way reporters are trained.

08 August 2023

Echo engages sport fans with Rebel Legends competition

The region of Cork is hugely engaged in sport, and the Echo Rebel Legends competition was the ideal way to tap into the county’s passion and engage the readership online and in print.

06 March 2023

Times of India unites, informs country with #MaskIndia campaign

The Times of India deployed an innovative campaign to encourage mask wearing. The company urged readers to make their own masks, then share photos on the Web site of them wearing their homemade masks.

29 June 2020

The Hindu creates nostalgic, engaging campaign for iconic brand

To test the waters before relaunching its popular Milk Bikis biscuits, Britannia turned to The Hindu, which created the #BringBackMilkBikisClassic campaign using black-and-white images that recalled the ’80s and ’90s. More than 1 million people voted in the campaign.

11 January 2023

Standard Media helps readers discern fact from fiction to grow digital engagement

After losing major advertisers, Standard Media needed to grow its audience of loyal subscribers — and it accomplished that with a fact-checking initiative.

01 December 2021

Advance Local video series showcases “People of Alabama” on social media

Ordinary people shared their struggles, triumphs, and life philosophies in the popular “People of Alabama” video series.

16 August 2020

Funke Interactive project maps where the earth will become uninhabitable

A 3D visualisation by the Funke Interactive team illustrates how journalists can bridge the gap between complex climate science and a broad audience.

17 May 2023

Jagran New Media shared its #PositiveIndia message in a Twitter-first campaign

Jagran New Media sought to offset the growing amount of negative news during the pandemic by delivering stories of hope and positivity, shared primarily through Twitter.

02 August 2021

How NWT Media readers saved lives in Ukraine

In early 2022, NWT Media launched a campaign to raise funds for the people of Ukraine who were suffering as a result of the ongoing war.

07 May 2023

V+ extends the reach of Vorarlberg’s media companies with 1 subscription

With V+, Russmedia created one subscription that unites the contents of Vorarlberg’s three largest news offices.

19 February 2023

Amar Ujala’s editorial initiative honours India’s freedom fighters

As part of the festival known as Azadi Ka Amrit Mahotsav, Amar Ujala launched an initiative to pay tribute to the freedom fighters in honour of the 75th anniversary of India's independence.

15 February 2023

Scuba Scanner takes a deep dive into Croatia’s beauty with popular video series

The Scuba Scanner project took the audience on a fascinating visual journey deep into Croatia’s Adriatic Sea.

30 October 2022

Advance Local’s People of Alabama brand transitions video storytelling series in 2020

Using video reenactments, “All Y’all” shared the backstories of interesting southerners, then expanded to record two strangers talking on a bench. During the pandemic, though, the shows continued virtually.

25 April 2021

Calgary Herald, Calgary Sun engage audiences with Downtown Turnaround

With downtown Calgary facing an economic, cultural, social, and criminal crisis, Calgary Herald/Calgary Sun launched an initiative on social media called Downtown Turnaround to find out how it could be improved.

23 April 2023

Times of India honours business philanthropy with new print product, event

To connect with the local business community of Bengal, Times of India launched the weekly Times Bengal Biz before creating the Times Philanthropy Honours, an invitation-only event to honour philanthropy.

26 June 2023

IOL honours domestic violence victims with #WeRemember campaign

IOL commemorated Women’s Month with a series of stories honouring victims of domestic violence. The 31 moving tributes drew a record-breaking social media audience and increased awareness of gender-based violence.

03 September 2019

Vijay Karnataka anti-drug campaign engages 30,000 students

Vijay Karnataka engaged more than 30,000 young people with an anti-drug campaign targeting students who attend the city’s renowned educational institutions.

03 November 2019

Valor Econômico’s Global Citizen event spurs thought on complex issues

Since 2017, Valor Econômico newspaper and Santander Brasil have presented the Global Citizen event to address current issues with help from world-renowned thought leaders.

19 June 2023

City Press, Daily Sun increase engagement with ad campaign about menstruation

Leading tampon brand Lil-Lets in South Africa wanted to start breaking the taboos and busting the myths around menstruation and turned to City Press and Daily Sun to build awareness.

11 December 2022

Jutarnji list finds success with new print magazine about local culture

Jutarnji list wanted to start a new culture magazine in 2020, but the pandemic created multiple delays. When it finally introduced Svijet kulture (The World of Culture), it proved to be worth the wait.

28 September 2022

Times Group tackles essential issues by honouring creative ad campaigns

Times Group uses its Power of Print campaign to bring attention to issues facing the country. In 2020, the campaign tackled the problem of electronic waste.

01 March 2021

El Diario Vasco partners to reunite chefs and cultures in post-lockdown event

Attendees welcomed the return of San Sebastian Gastronomika Euskadi Basque Country in November 2021.

24 February 2022

LNP|LancasterOnline’s special Schools section celebrates student perspectives

This year’s special Schools section, written and illustrated by students, focused on the importance public servants — a perfect topic after what communities went through in 2020.

18 August 2021

La Nacion creates unique observance of 100,000 lives lost

As Argentina neared a milestone of 100,000 lives lost to COVID-19, La Nacion wanted to create a multimedia way for those lives to be acknowledged and remembered.

24 August 2022

Northern Advocate campaign for the homeless attracts huge outpouring

The Northern Advocate launched a campaign to help the Whare to the Whenua project and found tremendous support for New Zealand’s indigenous Māori people.

29 March 2022

Slobodna Dalmacija campaign helps raise awareness for marginalised adults

Slobodna Dalmacija partnered with Juraj Bonači, which provides social services to children with developmental disabilities and adults with autism spectrum disorders and intellectual disabilities, to raise awareness and funds.

15 November 2022

Helsingin Sanomat asks readers to “Read Between the Lies”

Helsingin Sanomat used its “Read Between the Lies” campaign to provide a tangible reminder of the value of free press.

11 April 2021

News Corp Australia's SMARTdaily reaches beyond COVID-19

SMARTdaily grew as an extension of the popular Hibernation section created during the height of the pandemic. The new section helps readers navigate the changing world they live in.

01 November 2020

Times of India celebrates the power of #NewspaperMornings

The Times of India #NewspaperMornings campaign was created to remind readers of the unique relationship they share with their morning newspaper.

28 September 2020

Hanza Media creates photo exhibit to commemorate earthquake devastation

Photojournalists captured scenes of life in the center of Zagreb in the days after an earthquake amidst the coronavirus pandemic. When the lockdown lifted, Hanza Media centered an event around the photographs to bring the community together around the tragedy.

03 August 2021

Slobodna Dalmacija touches the past with modern flavour in ad campaign for bakery

Last year Bobis moved its business into a brand-new factory, and the premise of the campaign by Slobodna Dalmacija was to build more brand awareness.

22 December 2022

VOL.AT finds new audience with live TV news show

VOL.AT expanded its audience by adding live TV-style interviews and events coverage during the pandemic. Now, it is also producing shows for customers, growing audiences along the way.

14 March 2021

Dainik Bhaskar creates 6 ways to actively engage readers during lockdown

As India went into a national lockdown, Dainik Bhaskar began looking for ways to engage and support readers, going beyond simply reporting the news.

22 April 2020

Hearst rolls out 30-day brand awareness campaign during lockdown

In five Hearst Newspaper markets, a rebranding campaign that started in 2019 morphed into an expanded campaign after the United States went into lockdown. Here's how the campaign rolled out, including TV branding spots and a digital acquisition focus.

24 June 2020

Aftenposten Junior translates tough news for young readers

Aftenposten Junior started when the need to explain a tragedy to children arose. Today, even adults read it to understand the news.

09 March 2021

Schibsted Connect buddy programme links students with employees

Schibsted Connect is a buddy programme that allows students to gain more information about a career in the news media, while employees learn more about what students are looking for.

17 January 2021

24sata uses friendship as the foundation of Vichy advertising campaign

24sata tapped the minds of Millennial women to understand the power of female friendships for the BFF campaign it created for Vichy.

27 August 2020

Ringier’s EqualVoice measures visibility of women in media

Ringier's EqualVoice initiative has helped the media company increase content about women and spurred a social initiative to help other companies gauge how well they are representing women.

04 April 2021

SPH reaches senior audience with livestream learning programmes during lockdown

Chinese Media Group launched a new live streaming programme called Come 'n Live to reach senior citizens who are homebound during COVID-19 and unable to attend in-person classes.

20 July 2020

SPH’s Chinese Media Group raises funds for COVID relief with live programme

Singapore Press Holdings’ Chinese Media Group raised US$215,475 to produce “Fight against the Novel Coronavirus Outbreak,” a live programme that raised money to support relief efforts to affected communities in China.

06 July 2020

Axel Springer’s B.Z. sets world record with ad, infographic format

At the Axel Springer printing house in Ahrensburg, Olaf Kuchenbecker, record judge of the Record Institute of Germany, handed over the certificate for the biggest illustration ever published in a daily newspaper. Here’s how it came together.

13 July 2020

Step Up Your Business celebrates altruistic South African entrepreneurs

The Step Up Your Business campaign showcased five South African businesses that were not only doing well financially but were taking on a specific social or environmental issue.

27 November 2022

Times of India’s “Lost Votes” campaign ignites a mass movement, compels change

The Times of India’s “Lost Votes” campaign — joined by competing news media companies and social media influencers within the country — broke 70 years of silence and blaming voter apathy for low voter turnout, leading to the government taking responsibility.

24 August 2020

Dainik Bhaskar Group launches widespread mask campaign

Dainik Bhaskar Group's “Mask is the only vaccine for now” campaign across all its formats is part of an ongoing effort to emphasise the importance of wearing masks.

28 December 2020

Dainik Jagran reaches out to the generation that could save us

Dainik Jagran’s new campaign, Sanskarshala, which translates into “School of Values,” tries to inspire young people and help expand their worldview.

16 November 2020

Ringier’s EqualVoice initiative drives gender equality in content coverage

Goals of the EqualVoice initiative include equal representation of women and men in the media, overcoming gender stereotypes in professional role models, new journalistic perspectives for reporting on women, and measures to analyse the coverage of women and men in the media.

10 August 2020

The Times of India’s campaign finds Kolkata's Women Heroes

The Times of India’s Women Heroes campaign was designed to celebrate extraordinary women from ordinary walks of life. A total of 621 women were nominated, 1,313 women volunteered to support their hero’s cause, and women’s readership increased 2.8%.

03 August 2020

HLN livestreams 6-hour helicopter flyover of pandemic well wishes and unity

On Sunday, April 5, HLN flew a helicopter over the Flanders region of Belgium while doing a livestream video of the view below — a view that included people from all walks of Belgian life sending up messages of love and hope. From the Monday idea to do “The Tour Against Corona” to the Thursday marketing push to the Sunday launch, here’s how it all came together perfectly after 21,000 responded to the call.

06 April 2020

Vijay Karnataka gives voice to areca nut farmers

Because of Vijay Karnataka’s campaign on areca nuts, national policies are likely to be passed in 2020 to help areca farmers.

18 August 2020

Amar Ujala engages 2.1 million through women empowerment workshops

The mission of Amar Ujala’s “Aparajita:100 million smiles” is to address the many hardships women face today. The campaign has enjoyed a tremendous response, with more than 2.1 million participants to date.

14 June 2020

At 75, Russmedia’s VN shows it’s more than just a newspaper

Vorarlberger Nachrichten celebrated its 75th anniversary by reflecting on milestones and key achievements while also looking to the future.

02 February 2021

Stuff launches Forever Project magazine to focus on climate change science

The Forever Project grew from Stuff’s 2018 “Quick! Save the Planet” initiative and is backed by an editorial policy of declining to publish climate change science denial. The day after it rolled out, New Zealand went into lockdown.

03 December 2020

Herald Sun celebrates 30 years with “30 Words” campaign in middle of COVID lockdown

The Herald Sun’s 30 Words campaign features love letters to the city and state written in 30 words or less, an important expression during one of the world’s most strict COVID lockdowns.

20 October 2020

Wasp Wipeout campaign by Stuff’s Nelson Mail helps communities fight a common enemy — together

Wasps are major pests in New Zealand, so the Wasp Wipeout campaign brings individuals and organisations together to target one single pest at a time.

20 July 2020

El Nuevo Día celebrates 50 years of covering Puerto Rico

El Nuevo Día was launched in 1970 by then-12-year-old Antonio Luis Ferré. Today, it has become Puerto Rico’s leading publication and newspaper of record.

06 July 2020

Calgary Herald celebrates high school graduates amidst pandemic

When COVID-19 halted high school graduation celebrations, the Calgary Herald stepped up to make sure the occasion would be remembered.

25 March 2021

Straits Times makes sense of the pandemic for young readers

Finding a way to include young readers in discussions about the global pandemic became the main focus for the Straits Times Schools team, which tailored content for readers ages 10 to 16, provided free content to public schools, and used social media to engage with older students.

20 October 2020

Večenji list takes on the biggest ecological project in Croatia

Večernji’s list in Croatia decided it was time to take action to protect nature, build a society that will care for the environment, and create safeguards for the future. To do that, it created the largest environmental project in the country: Rezolucija Zemlja (Earth Resolution).

20 June 2023

How Amedia live-streamed 830 Norway Cup matches from a shipping container

Despite not having a background in broadcasting, Amedia took on the immense challenge of streaming 830 football matches in six days during the Norway Cup, the world’s biggest youth football tournament. Here’s how it went.

24 June 2020

Sydney Morning Herald, Age launch “Good News” initiative to balance pandemic content

Responding to a desire for more than the difficult news coming from the pandemic, team members at The Sydney Morning Herald, The Age, Brisbane Times, and WAToday created the Good News initiative, centered around The Good News Group on Facebook.

04 May 2020

Funke Media Group uses topic modelling to plan content

Funke Media Group's analytical methodology allows the media company to find out what topics are of most interest to readers.

16 August 2020

SCMP new edition, campaign build meaningful news media brand in Asia

South China Morning Post's launch of its Asia Edition and “Asia Matters” brand campaign emphasised the need for a global perspective and the ability to view topics from different angles.

27 July 2020

8world goes back to school to connect with young audiences

For Mediacorp-owned 8world, attracting the attention of young audiences required going back to school and working directly with students.

08 August 2023

News Regional Media finds digital subscription gold in the outback

Coverage from regional journalists has transformed News Regional Media’s most unlikely and overlooked areas in the Australian outback into a digital subscriptions goldmine.

09 August 2020

Jagran New Media’s media literacy drive educates about COVID-19 misinfodemic

Vishvas News, the fact-checking unit of Jagran New Media, launched the Sach Ke Sathi Health Fact Check programme in February, helping more than 50,000 people in six cities understand the threat of the COVID-19 misinfodemic.

06 August 2020

Tribune creates virtual holiday experience for advertisers in 5 markets

With many Tribune Publishing readers forced indoors because of the pandemic, Celebrate the Holidays was created in five U.S. markets to entertain, spread joy, and encourage people to shop local.

05 April 2021

New multi-media studio extends Newsday’s reach

Newsday launched its state-of-the-art TV studio on election night in the United States and recently opened a full multi-media facility that provides live and streamed events.

04 April 2021

Newsday marketing campaign touts funding local journalism

Newsday’s “Supporting Local Journalism” campaign emphasised the value and importance of community and interconnectedness. A survey of readers afterward showed 49% believed local journalism would disappear if readers did not subscribe.

11 January 2021

SCMP branded content campaign with Qantas Airways revives interest in airline

South China Morning Post created an innovative branded content campaign for Qantas Airways’ 70th anniversary in Hong Kong to remind readers it was the oldest airline in the city.

20 September 2020

Neighbourly uses social media platform to unite communities

Neighbourly’s Reach Out hub allowed users to connect with others in their community when the New Zealand lockdown prevented them from having face-to-face contact.

14 July 2020

How BILD saved Easter

When BILD realised people wouldn’t be able to get out and celebrate Easter with their families and friends, it decided to deliver Easter to their homes.

07 July 2020

How publishers are innovating with content, experiences during the pandemic

INMA Researcher-in-Residence Grzegorz Piechota shares COVID case studies from The New York Times, VG, and Gazeta Wyborcza.

30 April 2020

Despite COVID-19, Ekstra Bladet was determined that the show must go on — online

After all live music events were canceled in Denmark due to COVID-19, Ekstra Bladet livestreamed a concert by popular alternative rock band Dizzy Mizz Lizzy.

26 March 2020

Sunday Mid-day’s feel-good campaign helps Mumbai wind down

Embracing the essential idea of a Sunday — the day you’re allowed to do what you wish — Sunday Mid-day addresses a variety of people and their interests through its articles.

14 September 2020

Times of India engages readers, advertisers with honest coverage about infertility

The Times of India sought to break down stereotypes and open up a more honest conversation about infertility with its “Fertile Conversations” campaign, which educated the community, supported struggling couples, and connected local fertility businesses with potential clients.

07 October 2019

Advance Media connects students and colleges with virtual fair

When the pandemic made in-person college visits difficult, Advance Media New York created the Northeast Virtual College Fair, resulting in US$20,000 in new business and 2,600 Web site users.

28 March 2021

Bergens Tidende keeps holiday tradition alive with digital event

Even during a pandemic, Bergens Tidende knew its annual Festival of Lights was a tradition that needed to continue.

08 December 2020

“All in, all together” multi-publisher campaign keeps UK public safe during pandemic

A marketing partnership between the UK government and newspaper industry has promoted public safety and highlighted local stories throughout the COVID-19 pandemic.

16 August 2020

Norwegian media industry’s Mentor Programme supports women

Each year, 16 participants are chosen to participate in the Norwegian Mentorship Programme. News media companies can use the programme to change the culture of their organisations and follow-up statistics show they are.

06 August 2020

Stuff holds itself accountable for past racism

Stuff took a closer look at its own history of coverage and realised it had promoted a culture of racism against Māori, the indigenous people of Aotearoa New Zealand. This is how it tried to make amends.

14 December 2020

LNP gets creative with content to boost subscriptions during pandemic

LNP | LancasterOnline launched several new initiatives to keep readers engaged during the lockdown, including online cooking classes, livestreamed music performances, and roundtable conversations.

11 August 2020

Gannett stands up for journalists, Black communities amid anti-racism protests

As anti-racism protests take place throughout the United States and globally, news media companies should be working toward social justice and inclusion in their workplaces and communities.

12 July 2020

Mumbai Mirror print, video initiative looks back to help city build future

To celebrate where Mumbai has been and look to what it could be in the future, Mumbai Mirror relied upon well-respected octogenarians and an innovative approach to its front page.

28 June 2020

KMTV creates mobile community with interactive app

The KMTV mobile app allows users to upload digital posts containing videos, photos, audio files, and GPS locations to KMTV’s private cloud dashboard.

04 June 2020

Adria Media Group’s community initiative takes root in Serbia

Since launching in 2019, Adria Media Group’s Zasadi Drvo (Plant a Tree) campaign has become an ongoing initiative that has drawn support from celebrities and influencers.

26 January 2021

La Voz de Galicia shares 5 pillars of community support during pandemic

As the COVID-19 pandemic descended on Spain, La Voz de Galicia quickly developed five pillars on which to base its coverage. In two month’s time, the company doubled its digital subscriptions.

23 June 2020

Destination of the Year campaign increases engagement for Jersey’s Best

Thanks to awareness campaigns across multiple platforms, the Destination of the Year campaign by Jersey’s Best brought in strong engagement numbers and the announcement of the winner is a highly anticipated event.

10 August 2023

Dainik Bhaskar asks readers, employees to help feed poor during lockdown

To help the poor who had been hit hardest by the economic impact of COVID-19, Dainik Bhaskar launched an initiative to provide families with a week’s worth of basic groceries.

22 June 2020

Hindustan Media Ventures landslide reporting triggers government action

After a series of recent landslides in India, Hindustan Times reported on abysmal conditions in relief camps that served as temporary homes for the affected communities. The newspaper’s coverage pushed the government to act and led to swift compensation for victims.

28 October 2019

Dallas Morning News shares its strategies for newsletter engagement

During this week’s Webinar, presented by the INMA Newsroom Transformation Initiative, members of The Dallas Morning News team shared how they use newsletters to grow their audience and create more loyalty.

09 October 2024

U.S. edition of El País fulfills an obligation to the Spanish-speaking community

Since its inception, El País has prioritised international news, which led to the launch of a U.S. edition in May.

09 October 2024

Cadbury Gaane Mishti Folk Fusion draws sweet results for ABP

For the third season of the Cadbury Gaane Mishti, Bengal’s cultural heritage was celebrated through the lens of music and mishti.

08 October 2024

7 case studies show how news companies are successfully building trust

During the recent INMA Media Innovation Week in Helsinki, leaders from Helsingin Sanomat, NRK, Prisa Media, Südkurier Medienhaus, Die Welt, Agora, Gazeta Wyborcza/Agora, and De Telegraaf detailed initiatives designed to build trust among their audiences.

02 October 2024

7 case studies illustrate newsroom innovation, audience strategies at European news companies

During the recent INMA Media Innovation Week in Helsinki, Iltalehti, NTM, JP/Politiken, OVB Media, Funke Media, NWZ, and Aftenposten share successful case studies in newsroom development, KPIs, and new storytelling formats.

01 October 2024

Público used an ambitious strategy to gather 41,000 registrations in just 10 days

Registering on the Público Web site offers users access to benefits such as reading more free content, saving articles to read later, activating alerts, and subscribing to newsletters. The company created a new interface to grow its registered readers and saw 41,000 registrations in just 10 days.

29 September 2024

OVB Media merged two competing newsrooms into a single unified team

OVB Media embarked on an ambitious project to align its two historically competing newsrooms. The change included fostering a unified team dynamic that could thrive under a shared subscriptions strategy.

24 September 2024

Zero Hora used social media to share information during historic floods in Brazil

When the Taquari River overflowed its banks in a few hours, flooding the region, the newsroom of Zero Hora mobilised its efforts and shared stories through teamwork and social media.

23 September 2024

Why news media companies are giving e-papers a second look

During this week’s Webinar, INMA members learned how e-papers are now being recognised as useful “bridge” products to help retain print subscribers who may be reluctant to go digital but like the product’s familiarity and functionality.

18 September 2024

Bergens Tidende sheds light on shooting to call for change in Norwegian police oversight

After uncovering an alarming disregard for police procedure in the death of 39-year-old Morten Michelsen, Bergens Tidende dug deeper and exposed problems that led to new police guidelines being adopted.

17 September 2024

Media24 pivots to Paygates to diversify revenue streams

Media24’s lifestyle division developed Paygates to introduce paid subscription models tailored to the evolving needs of its audience.

16 September 2024

Great Zimbabwe University Campus Radio finds an audience far beyond students

Great Zimbabwe University’s radio training programme has grown into a station with a presence across multiple platforms and an audience that extends far beyond its original target market.

11 September 2024

Multimedia project takes Vocento readers inside life on the street

The Sin Techo project was developed by regional media outlets of Vocento and the Colpisa Agency to give a voice to the thousands of homeless people in Spain.

27 August 2024

Stuff boldly rebrands one of New Zealand’s most influential mastheads

The Dominion Post was one of New Zealand’s longest-published and most influential mastheads, but it also was linked to a dark past. Stuff made a bold move to rebrand the iconic newspaper.

25 August 2024

Olé USA-Mexico aims to score with new audience

The popularity of Olé in Argentina led to the recent launch of Olé USA-Mexico, with exclusive content tailored for sports fans in the United States and Mexico.

18 August 2024

Straits Times offers users a customised reading experience with myST

The Straits Times introduced myST, a feature in its mobile app, to improve reader's experience by allowing greater customisation.

15 August 2024

Navabharat memorialises its 90th year with the “Hum Sakshi Hain” campaign

Navabharat marked its 90th year with the “Hum Sakshi Hain” (“We Are Witnesses”) campaign, which showcased the company's rich connection with history.

13 August 2024

De Telegraaf lets political leaders run the newspaper — but only for a day

De Telegraaf invited the country’s largest political parties and the main challengers in the 2023 election to create their own page in the newspaper.

12 August 2024

Svenska Dagbladet embraces audio to increase engagement

During this week’s Webinar, Ebba Linde, head of product and UX, shared Svenska Dagbladet’s journey to embrace synthetic voice technology.

11 August 2024

Der Spiegel created a safe — and civil — space for encouraging online debate

Der Spiegel wanted to create a healthier way to provide online interaction, which led to creating its own product, Spiegel Debatte. During this week’s INMA Webinar, Dr. Laura Badura, product manager at Der Spiegel, explained how they created the new platform.

31 July 2024

At The Washington Post, planning makes big election news moments pay off

During a recent INMA Webinar, Candace Mitchell, audience lead for elections at The Washington Post, shared how the company is tackling the 2024 presidential election.

29 July 2024

Valor Econômico’s Growth Desk trains journalists to better engage readers

To attract and engage online audiences, Valor Econômico launched Growth Desk, an initiative to equip journalists with the skills needed to thrive in the digital world. It worked: On average, Growth Desk content had 561% more pageviews than non-Growth Desk articles.

29 July 2024

Dallas Morning News scores US$1.15 million in revenue with baseball championship offerings

To cover the Texas Rangers’ World Series win, The Dallas Morning News and Medium Giant depended on collaboration across all departments.

28 July 2024

Advance Local campaign reinforces its core products, grows subscriptions

Advance Local launched a marketing campaign that emphasised how the company strengthens and empowers the communities it serves — and invited readers to join on the mission.

08 July 2024

Tagesspiegel collaboration brings months-long investigation together in one scrolly

Inspired by a tweet by a U.S. journalist, Tagesspiegel began investigating the role of European gun manufacturers in U.S. school shootings. Then it turned to scrollytelling to share the massive amount of data.

08 July 2024

Netwerk24 and IOL share their video, mobile-first strategies for election coverage

In a recent INMA Webinar, Netwerk24 and Independent Online (IOL) shared their strategies for successfully covering the historic South Africa elections.

07 July 2024

Newsday puts journalists front and centre in campaign

The Newsday Journalist Campaign went behind the headlines to introduce audiences to the faces and voices behind the stories.

01 July 2024

Atlanta Journal-Constitution celebrates hip-hop’s 50th anniversary with first documentary from AJC Films

To mark the 50th anniversary of hip-hop, The Atlanta Journal-Constitution traces the rise of Atlanta’s hip-hop scene with the documentary “The South Got Something To Say.”

25 June 2024

The Straits Times invites young voters to Ask The Next President Anything

To engage with younger audiences, The Straits Times presented an Ask Me Anything show for TikTok, Instagram, and YouTube, featuring the two candidates in the 2023 elections. Questions were submitted publicly via selfie videos on TikTok and Instagram.

24 June 2024

SvD launches disruptive new product Kompakt in 8 months

To navigate the challenge of engaging new, younger audiences and building relationships with individuals who are beginning to opt out of the news cycle, SvD created the new SvD Kompakt.

17 June 2024

Fædrelandsvennen creates free subscription programme for students

To promote healthier media habits, Fædrelandsvennen teamed up with local businesses to offer all high school students free subscriptions.

11 June 2024

SCMP provides data-based visual explanation of the Gaza-Israel conflict

SCMP provided a thorough, visual explanation of the Gaza-Israel conflict, beginning with an illustration depicting daily life in Gaza and providing data about everything from energy sources to Internet connectivity.

02 June 2024

Bonnier News HPV campaign resulted in the highest vaccination rate in Sweden

Few young women were acting on available information about the HPV vaccination. To spread the word, Bonnier News acted like it was a big secret — one worth sharing.

02 June 2024

Newsday’s social media team increased video views by 56% by changing its strategy

When Newsday began using a new approach to social media, its average views grew from 800,000 to over 1.2 million.

27 May 2024

Philadelphia Inquirer looks to change perceptions with provocative “Unsubscribe” brand campaign

The Philadelphia Inquirer’s first large-scale brand campaign used clever, provocative, and funny “Unsubscribe from/Subscribe to” ads on local billboards in addition to digital and print displays on transit and across The Inquirer’s products.

19 May 2024

Dagbladet Pluss dedicates entire magazine to speaking out against bullying

To expose the ongoing problem of bullying, Dagbladet Pluss dedicated an entire issue of its weekly magazine to the topic. Actress, model, author, and speaker Tinashe Williamson was among those who shared their experiences with bullying during childhood.

19 May 2024

Grupo El Comercio helps Coca-Cola surpass goals with modern-day Santa branding campaign

El Comercio’s ContentLab launched “We Are All Santa,” a digital content campaign aligned under the concept “The World Needs More Santas” and deployed globally by Coca-Cola.

16 May 2024

With major elections ahead, what should news media companies do about paywalls?

With national elections in 76 countries this year, news media companies must consider whether to unlock their paywalls for election coverage.

15 May 2024

Data journalism can improve storytelling, engage readers in election reporting

During last week's South Asia Webinar, Gurman Bhatia, founder of India’s Revisual Labs, offered insights into how journalists can leverage data journalism to cover elections in India.

13 May 2024

Helsingin Sanomat smuggles information into Russia using a popular shooting game

Helsingin Sanomat won the INMA Global Media Awards Best in Show Thursday night in London for this campaign. On World Press Freedom Day in 2023, the Finnish media company smuggled independent journalism into Russia via the popular online shooter game Counter-Strike. The de voyna map featured a secret room where players could see and hear news about Russia’s initiation of war.

26 April 2024

Data, AI, audience expansion techniques drive high-performance newsrooms in the digital era

During the INMA World Congress of News Media in London on Thursday, a panel of editors from media companies around the world discussed what business models are working in the rapidly evolving digital age.

26 April 2024

Media companies show resilience in the face of rapid change, INMA CEO says

To kick off the 2024 INMA World Congress of News Media, INMA CEO and Executive Director Earl Wilkinson addressed the challenges media companies face and the changing priorities in today’s media environment.

24 April 2024

The Hindu connects people with food during its 10-month contest

The Hindu’s “Our State Our Taste” campaign spotlighted regional recipes across 61 cities and connected people through their shared love of food. The contest featured unique dishes by home cooks and chefs, with India’s top chefs as knowledge partners.

22 April 2024

Legit.ng, Tuko.co.ke share tech strategies for growing audience engagement

During this week’s Webinar, INMA members heard how two African news media companies — Legit.ng in Nigeria and Tuko.co.ke in Kenya — leverage changing technology to expand their reach.

17 April 2024

Press and Journal brand campaign engages readers while celebrating its 275 years

The Press and Journal measured its “275 Years as Your Voice” campaign with three metrics: brand awareness, increased reader understanding of benefits, and increased purchase consideration. The results were impressive.

17 April 2024

Amar Ujala provides in-depth coverage of the Ram Temple

Amar Ujala provided comprehensive news, exclusive articles, and in-depth coverage of the Ram Temple for its readers.

27 March 2024

Hawke’s Bay Today uses the power of print to help its cyclone-hit readers

When Cyclone Gabrielle left the Hawke’s Bay region of New Zealand without power, the team at Hawke’s Bay Today turned on the generator and shifted from digital to a free print publication.

24 March 2024

Newsday campaign to encourage localism is an advertising success

For its Let’s Go! campaign, Newsday showcased local merchants and restaurants, generating new advertising business for Newsday and bringing in more than US$55,000 in incremental revenue.

18 March 2024

Augsburger Allgemeine turns to original documentaries for storytelling

Augsburger Allgemeine in Augsburg, Germany, wanted to introduce new forms of storytelling to its audiences using audio and video, so it launched a local video documentary series.

11 March 2024

Bloomberg, Atlantic, Fortune share advice on navigating digital transformation

During INMA’s Media Subscriptions Summit, attendees heard how Bloomberg Media, Fortune Media, and The Atlantic are finding strategic solutions to navigate the challenges and opportunities of the digital age.

05 March 2024

Advance Local explains how AI and robots are shaping news coverage

During INMA’s Media Subscriptions Summit, Advance Local explained how it worked with United Robots to automate weather alerts and real estate updates to provide better coverage.

03 March 2024

Upgrade storytelling for engagement, community impact

INMA Presentation File

28 February 2024

Gannett provides extra value to readers during Hurricane Ian

As Hurricane Ian threatened Florida, Gannett stepped up to remind users of the newspapers’ value before, during, and after a storm.

27 February 2024

Dainik Jagran campaign helps save the sacred, starving cow

Despite their revered status in India, cows suffer at a staggering level. Dainik Jagran created a campaign to raise awareness about their plight and encourage people to help them. The local response was impressive.

04 February 2024

Gannett drives brand awareness, increases subscriptions with local journalism campaign

Gannett’s “Here for it” campaign at three local U.S. news brands — in Nashville, Tennessee; Austin, Texas; and Phoenix, Arizona — drove a 43% increase in brand momentum and 14% increase in new subscriptions.

29 January 2024

Times of a Better India brings good news to audiences

India celebrated 75 years of independence in 2022, and The Times of India wanted to ride the wave of pride and happiness around that celebration. That led to The Times of a Better India campaign, designed to share good news and overlooked stories.

24 January 2024

The Australian grows its audience with hit podcast

After its podcast The Teacher’s Pet brought attention to the cold case of a missing wife and mother, The Australian followed up with a second hit podcast, The Teacher’s Trial, which was downloaded more than 8 million times.

15 January 2024

Dainik Jagran addresses traffic deaths with data journalism

Dainik Jagran addressed road safety with its far-reaching Good Horns, Good Brakes, Good Luck campaign, which included a detailed audit of local roads by editorial staff.

19 December 2023

Newsrooms are a vital part of the innovation process

At the recent INMA Newsroom Innovation Master Class, media leaders from Pamplonews, KStA, Newsday, and Sifted shared how innovations in content distribution and creation are helping their companies expand reach and better serve audiences.

20 November 2023

Mediahuis Ireland shares 3 principles of a successful rebrand

For its flagship news brand, the Irish Independent, Mediahuis Ireland was able to unify multiple titles and complete a successful rebrand across print and digital.

12 November 2023

Cadbury Gaane Mishti promotion with ABP Group uses music to bring people together

For the second season of the Cadbury Dairy Milk Gaane Mishti Jugalbandi, some 80 shops created unique mishti treats based on themes of songs recorded for that event.

07 November 2023

News models to connect local newsrooms to their communities

INMA Presentation File

07 November 2023

20 Mint creates NFTs to fund its print magazine

To finance the printing and distribution of 20 Mint, a print magazine about Web3, France’s 20 Minutes created and sold NFTs of typewriters.

05 November 2023

City Press campaign with local banks offers financial boot camp for selected readers

The Money Makeover Challenge is a long-running partnership between City Press and one of South Africa’s big four banks. The challenge helps ordinary people take control of their finances.

05 November 2023

Advance Local finds a way to reach prospects on their terms

Advance Local implemented an audience segmentation model that buckets prospects according to their readiness. This provides the first of many steps to align offers to where a prospect is in their subscription journey.

31 October 2023

Kyiv Independent shares 3 lessons for growing a media startup during a war

The Kyiv Independent was launched in November 2021 to provide unbiased reporting. Four months later, the startup took the lead to cover Russia's invasion of Ukraine and became the leading source of trusted news.

30 October 2023

Advance Local scores in subscriptions from high school sports content

After getting sidelined by the pandemic, Advance Local rolled out its sports-intensive coverage in 2021 and has scored big with subscriptions.

19 October 2023

Guardian Australia drives traffic with engaging headlines

Guardian Australia, a digital-only brand, wanted to reach new audiences so it placed news headlines on outdoor billboards and video screens to drive engagement.

16 October 2023

Lee Enterprises scores with expanded Nebraska Cornhuskers content

Lee Enterprises saw an opportunity to reach Nebraska Cornhuskers fans with premium content on multiple platforms. This led to a new portal called HuskerExtra.

12 October 2023

Newsday readers eat up its niche restaurant coverage

Based on the popularity of its restaurant stories, Newsday began beefing up its coverage and now serves up a full menu of food and drink content across multiple platforms.

10 October 2023

How German newsrooms collaborate to activate, engage local communities

INMA Presentation File

28 September 2023

Jagran New Media creates 3-part campaign for advertiser seeking young audiences

To appeal to a younger audience, Pulsar NS 125 went to Jagran New Media to create a campaign for its street bike. The result was a successful three-part video series.

26 September 2023

4 key factors drive successful readers first models for news media

During this week's Webinar, INMA members heard insights on readers first strategies from Nils Arne Bakke and Jens Barland of Kristiania University College in Norway and Pam Siddall of Advance Local in the United States.

13 September 2023

Times of India’s #iamhyderabad brings the city together

To create a stronger emotional connection with readers, the Hyderabad edition of The Times of India created the #iamhyderabad campaign, which spotlights and celebrates unique aspects of the city.

13 September 2023

NJ Advance Media creates post-pandemic programme to boost minority businesses

NJ Advance Media Cares launched the Mosaic Empowerment Program to help small- to medium-sized, minority-owned businesses in underrepresented communities achieve success.

12 September 2023

Dagbladet attracts younger audience with TikTok strategy

To reach a younger audience, Dagbladet launched its TikTok account in March 2022 and has achieved rapid growth, with some videos receiving more than 1 million views.

11 September 2023

San Francisco Chronicle’s GPS walking tours tap into newsroom knowledge

When the pandemic shut down architecture tours for San Francisco Chronicle subscribers, the company relaunched its tours as a GPS-guided experience that has extended its reach.

11 September 2023

Aftenposten Junior uses active personalisation to help kids find content they love

Aftenposten Junior skole was a hit with young readers. But by observing how children interacted with it, the company made changes to the front page structure and improved engagement.

10 September 2023

Nine uses its Conversations platform to learn more about its audience communities

The Conversations platform is an online solution that gives audiences a chance to provide feedback, offering valuable qualitative insight.

04 September 2023

The Hindu In School helps young readers rediscover the fun in learning

To engage children ages 11 to 17, The Hindu created a new Weekender publication, which featured five marquee issues on specific themes and was distributed to 170,000 students.

10 August 2023

Advance Local’s Cleveland.com leads the charge to erase damaging information

Advance Local has been removing damaging information by hand for many years, but a grant from Google allowed the media company to automate that work.

01 March 2021

Being aware of reader concerns makes news media indispensible

News media provides value by being nearby, having a deep understanding of society, and reacting quickly to what is important for people. This may be especially true during the pandemic.

05 January 2021

Advance Local reinvents town hall meetings during pandemic via Facebook Live

When the COVID-19 pandemic prevented face-to-face town hall meetings, AL.com created live social media events in a series called Reopening Alabama.

07 December 2020

News Corp Australia’s Shine Awards brighten a dark year by honouring women

The Shine Awards magazine shares stories of the six winners and 18 finalists from across rural Australia. The campaign — which honours female talent — is now in its fourth year.

30 November 2020

Grupo Milenio’s “Good News” Christmas project was a gift for audience, advertisers

In a multi-department effort, Grupo Milenio changed its content and distribution strategy to boost reader and advertiser engagement on Christmas Day.

15 November 2020

Postmedia’s Gifts of Life campaign leads discussion of organ donation, action

By telling the stories of people who needed organs, had received organ donations, or had donated organs, the Gifts of Life project successfully put human faces to the need for organ donors and sparked widespread public action.

25 October 2020

News Corp Australia successfully takes on the country’s worst serial killer

Capitalising on the nation's fascination with true crime helped News Corp Australia spread the news about the dangers of heart disease.

19 October 2020

Positive stories help Telegraph reach new audiences and engagement levels during lockdown

In response to the COVID-19 pandemic and lockdown, The Telegraph launched “You Are Not Alone,” an audience engagement initiative aiming to bring positive stories and support to its readers.

07 October 2020

NWZ’s insect project engages readers, boosts subscriptions

In print and online, NWZ called on readers to create insect-friendly areas and report the number of square metres of those areas in the garden, on company premises, on the edge of a sports field, or even on a balcony. This call-to-action and content engaged readers, advertisers, and sought to make the world a better place.

23 September 2020

USA Today gamifies social distancing with AR app

USA Today created its “Flatten the Curve” Augmented Reality experience to help users learn good social distancing practices.

14 September 2020

De Krant van West-Vlaanderen brings positivity, truth during pandemic

As the lockdown reached Belgium, De Krant van West-Vlaanderen chose to bring a message of hope and positivity to its community of readers while still covering the facts.

08 September 2020

Hanza Media adds colour to quarantine with help from Croatian artists

As the pressure of the pandemic weighed upon its community, Jutarnji list created a colouring book that provided a creative outlet for readers and helped support regional artists.

08 September 2020

Chattanooga Times connects readers working from home during lockdown

One way the Chattanooga Times connected readers was with a sponsored contest, asking them to share pictures of their workspace (and the pets that shared that space with them) as they worked from home.

07 September 2020

Now is the time to reimagine magazine publishing in India

The Caravan is India’s journal of culture and politics. Like other publications, it is looking at new ways of collaborating and innovating — pushed by the changes COVID is bringing — with a primary focus of being less reliant on advertising.

26 August 2020

Telegraph adapts pandemic coverage with “You Are Not Alone” initiatives

As readers became isolated during the lockdown, The Telegraph provided new features — including podcasts, newsletters, and a Snap Show — to support its “You Are Not Alone” initiative.

23 August 2020

BeatingCorona platform captures coronavirus initiatives, data

BeatingCorona is a platform launched in Nigeria to provide a database of intervention efforts and relief available for those affected by the coronavirus pandemic.

05 August 2020

News Corp Australia’s Ultimate Schools Hub exceeds subscription goal by 800%

News Corp Australia saw significant increases in subscriber acquisition and engagement with its innovative Ultimate Schools Hub, an exclusive feature that allows parents to research and compare data on schools through their local News Corp newspaper across the country.

03 August 2020

Record community sports event inspires readers to be champions

Now in its fifth year, Record Challenge Park brings the community together by allowing amateur athletes to experience a unique range of sporting events.

19 July 2020

News media companies deliver critical COVID-19 updates via text

Advance Local, BuzzFeed News, and Gannett are among the media companies that connect to readers via text. The ability to connect a journalist to readers became particularly useful during the rapidly changing landscape of the COVID-19 pandemic.

02 July 2020

Mediafin platform unites Belgian business community during pandemic

Mediafin’s “Lock Down? Stand Up!” hub was created to help members of the business community connect and offer free services to each other during the pandemic.

28 June 2020

COVID-19 shutdown can’t stop coverage of annual Swedish celebration

Valborg in Uppsala in 2019 compared to 2020 shows a totally different city. Upsala Nya Tidning found a way to bring the annual event to life via video.

22 June 2020

IMS Property360 pivots to help neighbourhoods in need with lockdown guides

When the lockdown began, IMS Property360 changed its strategy to provide coverage of neighbourhoods that needed assistance. Its efforts made a difference and may change the way the publisher gives back to its community in the future.

17 June 2020

What 2021 looks like for news publishers

INMA wrapped up its Virtual World Congress on Thursday with a look at the uncertain year ahead. What do publisher moves during the 2020 pandemic look like in the rearview mirror, and what does that look moving forward? What ultimately will change after this disruptive period?

28 May 2020

Sustainable media: Let our voice become a force for good

INMA Presentation File

22 May 2020

From helicopters to heroes, publishers connect communities during crisis

The Telegraph, Stampen, DPG, Russmedia, and Rashtradoot quickly launched multiple community-building initiatives once the pandemic hit their countries. They shared details with attendees at INMA’s Virtual World Congress.

19 May 2020

How 3 publishers connected readers to COVID-19 community resources

CNN, Onet, and The Straits Times share creative, practical, and successful ways they provided readers with resources they craved as the pandemic reached their countries.

19 May 2020

How we help Poles to stay at home and not go crazy

INMA Presentation File

19 May 2020

GP loves Gothenburg

INMA Presentation File

19 May 2020

We are your voice

INMA Presentation File

19 May 2020

The Big Issue’s COVID pivot: Subscriptions, donations, downloads, and sales

INMA Presentation File

19 May 2020

Tour against corona

INMA Presentation File

19 May 2020

Stay home — stay vigilant

INMA Presentation File

19 May 2020

Voralberg sticks together

INMA Presentation File

19 May 2020

Making sense of the pandemic for young readers

INMA Presentation File

19 May 2020

Symptom app helps VG readers deal with virus in early days

In the first week of lockdown in Norway — with health-care systems overwhelmed with the coronavirus — VG partnered with the national health department to offer readers a way to determine whether they might have COVID-19 symptoms. Originally released in Norwegian, the questionnaire was quickly expanded into eight other languages to reach immigrants.

10 May 2020

LNP celebrates 225th anniversary with “Your Story is Our Story” campaign

As one of the oldest newspapers in the United States, LNP wanted to pull out all the stops to celebrate its 225th anniversary while at the same time illustrating how it has progressed with the times. The “Your Story is Our Story” theme fit both goals.

06 May 2020

Press Democrat helps local businesses get word out during lockdown

When COVID-19 caused restaurants and other businesses to change the way they serve the public, The Press Democrat responded by creating a free business directory to keep readers informed about which businesses were open, which offered gift cards, and what their pickup or delivery options were.

27 April 2020

D.C. la Vuelta por Bogotá

Bogotá is changing; however, citizens have not noticed such change because they just cover about 10% of the city. IDU, a local government entity, and Semana Group join to show citizens in Bogotá the changes and projects of their city. In this way, the ‘DC la vuelta por Bogotá’ was born, a content ...

01 March 2020

Christchurch Mosque Shooting Coverage

Christchurch, New Zealand, was still recovering from the deaths and widespread destruction of a 2011 earthquake when another horror struck. At 1.40pm on Friday March 15, 2019, a gunman burst into two Christchurch mosques and opened fire. He killed 51 people and seriously injured another 40. As the ...

01 March 2020

Aftonbladet Swedish Heroes campaign inspires audiences, attracts ad sponsors

Aftonbladet's Swedish Heroes campaign celebrates everyday heroes and culminates in a gala that honours the winners on stage. Each commercial partner gets to choose a hero category of their own.

10 February 2020

El Espectador campaign engages readers on national peace-building initiatives

El Espectador created Colombia2020 to deliver information about peace-building initiatives throughout the country.

21 January 2020

Vijay Karnataka campaign empowers farmers, satisfies ad clients

The Vijay Karnataka Super Star Raita campaign recognised and empowered local farmers while also creating new opportunities for advertisers to reach the agricultural community.

14 January 2020

24sata campaign remembers, searches for 1,922 people missing after the war

Twenty-five years after the Croatian Homeland War, there were still 1,922 people missing. A moving campaign by 24sata shared the forgotten stories of each missing person to spread awareness and reinvigorate efforts to find them.

10 December 2019

Calgary Herald and Sun project influences public attitude toward homeless

Calgary Herald and Calgary Sun gave readers a deep look at homelessness through a month-long series that included daily print and digital content.

12 September 2019

Introduction

Exclusive INMA material on “Connecting With Community”

Daily Prothom Alo’s ad campaign bridges print and digital platforms

BBC centres engagement strategy on building community

Globe and Mail’s dynamic paywall increases digital subscriptions 51%

WSJ’s Future of Everything Festival engages new audiences as hybrid event

Dainik Bhaskar anti-porn campaign aims to improve safety for women

Bergens Tidende invited readers to travel the world

Times of India’s Out & Proud classified campaign inspires LGBTQ inclusion

Hearst campaign across 5 metro titles rebuilds trust during pandemic

Alabama Media Group explains how, why it migrated completely from print to digital

Gazeta.pl stands up for LGBT+ rights in Poland

Rashtradoot finds revenue, engagement success as India’s first bilingual newspaper

Dagens Næringsliv attracts young readers with gamification of stock market

NDC to cover 60,000 football matches using robot journalism

Atlanta Journal-Constitution’s rebranding campaign focuses on local journalism

Dagens Nyheter shares 3 key lessons from its direct e-commerce model

Gannett fights systemic racism while creating a culture of belonging

SCMP goes inside tiny flats of Hong Kong to uncover cramped living conditions

Local media can reconnect with crisis-fatigued readers in these 4 ways

After Newsday campaign, 43% of those surveyed were more likely to subscribe

Advance Local launches Alabama Education Lab

Deeper storytelling boosts Newsday’s social media engagement

USA Today Ventures successfully moved two profitable events into a virtual space

La Tercera appeals to subscribers’ appetites with digital subscription offer

Automated editorial content is a community, business asset at McClatchy

Badische Zeitung uses local newsletters to build reader habits

Readers shape Age’s election coverage by sharing 6 topics that matter to them

Look at these 6 clues to determine if your readers are a community

Netwerk24 shares its winning lessons on reaching a niche market

Maharashtra Times delivered religious blessings to readers during lockdown

Spokesman-Review increased retention by bringing back the past

COVID-19 text messages build community, unique visits at Newsday

Times of India app allowed audience to safely celebrate Bappa and Santa

Daily Maverick Webinars generate revenue, boost audience engagement

Philadelphia Inquirer scores big with Gameday Central

ABP creates new revenue stream with education during lockdowns

Stavanger Aftenblad uses technology, local football coverage to increase subscriber loyalty

Community-focused tools, tactics help media companies hit KPI, ROI goals

Jagran New Media’s OnlyMyHealth.com celebrates heroes of the pandemic

ABP extends its reach by creating new ad solutions during national festival

Stuff’s Now or Never initiative offers practical tips for cutting a reader’s carbon footprint

Amar Ujala campaign rekindles love for Hindi language

Amar Ujala adds filmmaking competition to celebrate love for the Hindi language

Vijay Karnataka hosts digital talent competition for local youngsters

Ekstra Bladet teams with software company to explain whistleblower law

Winnipeg Free Press creates fundraising supper event with local chef, food

24sata partners with miss7 brand on #Pinkypromiss native ad campaign

Amedia cracks the code on how to attract younger readers: journalism

SCMP campaign reinforces brand integrity with a journalism-focused campaign

elDiario mapped the heights of every building in Spain for one of year’s most-read articles

Free Press cookbook celebrates Winnipeg, engages community’s culinary fans

Wyborcza.pl supports social causes with subscription offers

Winnipeg Free Press brings community together with virtual movie night

Media companies should act as community hubs in times of crisis

Straits Times uses novel visual tools to change narratives about dementia

Boston Globe celebrates 150 years of service

Editora Globo partners with tech company for Web series on innovation

The water rises and the paywall drops at Kölner Stadt-Anzeiger

Newsday hits a home run with the Do It Downtown! content series

Graham Media Group engages audience through comments and community

Stuff offers daily challenge to keep readers connected, entertained during lockdown

Research: Journalist connections with disinvested audiences require consistent, fair coverage

Naidunia helps readers stay positive during early days of pandemic

Ekstra Bladet Brand Stories shows life on the “good side” of the prison bars

CNN 411 provides coronavirus information and local resources

Torstar helps industry association celebrate its centenary

Mackay Daily Mercury grows with digital My Town series

Times of India campaign encourages women’s representation in politics

Dainik Jagran-inext supports women with campaign for usable public toilets

Infobae mini-documentaries showcase those hit hardest by the pandemic

Express revamps its social media channels, taking small steps to big numbers

Wyborcza combats political propaganda with #nononsenseschool

Newsquest campaign for Ukraine raises funds and support

The Hindu campaign increases engagement with focus on uncomfortable topics

Russmedia highlights firefighter heroes in special section

Slobodna Dalmacija keeps celebration of patron saint alive with virtual event

Bergens Tidende increased engagement during COVID by celebrating the area’s best

Sydney Morning Herald changes reporter training to suit modern times

Echo engages sport fans with Rebel Legends competition