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INMA Knows

COVID-19 Response

“INMA Knows” is a content surfacing project designed to personally curate all association resources on a single subject of high interest to INMA members

Introduction

As the coronavirus spreads across the world, news media companies are grappling with so much more than coverage: work-from-home plans, corona-related product development, advertising declines, the impending fallout on the economy and advertising revenues. Starting with a survey of members and outreach to our members in Hong Kong and Singapore — who were on the front line of this and shared lessons learned from the SARS outbreak almost two decades ago — INMA continues to dig into what news media companies need to know most. Stay tuned for the latest and reach out if you have something to share.

Dawn McMullan

— Dawn McMullan, INMA

Exclusive INMA material on “COVID-19 Response”

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Sydney Morning Herald, Age seek professional help to handle COVID-related comments

The COVID-19 crisis forced staff members to consider how to handle comments from readers in distress on its public sites and what its duty of care is to readers.

11 October 2021

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Stuff offers daily challenge to keep readers connected, entertained during lockdown

Stuff’s Lockdown Challenge keeps families entertained with activities such as building an indoor fort and decorating letterboxes.

26 September 2021

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Kaleidoscope campaign helps De Morgen increase paying readers by 20% during pandemic

Kaleidoscope visuals highlighted the most important topics of each month in a way that attracted and engaged readers.

20 September 2021

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Amar Ujala celebrates the heroes of COVID-19: its newspaper vendors

To honour the unsung heroes of the pandemic, Amar Ujala published the names and pictures of the more than 18,000 vendors who make sure the newspaper is delivered every day.

14 September 2021

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SCMP uses personal narratives, explainer videos to keep people engaged in COVID content

After the vaccine distribution began, the team at South China Morning Post knew it needed to develop a new strategy to maintain interest in COVID-19 content.

12 September 2021

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Público leverages Instagram to boost its readership

Público achieved a 51% increase in its number of Instagram followers year-over-year, while also increasing the traffic and engagement of IG users on its Web site.

06 September 2021

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Vijay Karnataka hosts digital talent competition for local youngsters

Vijay Karnataka’s platform provided a way for young people to relieve their boredom and showcase their talents during lockdown.

30 August 2021

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VG uses Coronavirus Live Tracker to cover an international crisis

The VG Coronavirus Live Tracker is the only place Norwegians can find a complete overview of cases, trends, vaccine information, deaths, and hospitalisations for their municipality.

19 August 2021

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Funke Media’s Coronavirus Monitor provides engagement breakthrough during the pandemic

The Coronavirus Monitor became one of the main coronavirus information sources in Germany and expanding throughout the world, making Funke’s regional brands known beyond their existing readership.

10 August 2021

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Jagran New Media shared its #PositiveIndia message in a Twitter-first campaign

Jagran New Media sought to offset the growing amount of negative news during the pandemic by delivering stories of hope and positivity, shared primarily through Twitter.

02 August 2021

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Schibsted Partnerstudio creates playful video campaign for Nordic retail giant

When Norway went into a lockdown during the pandemic, Schibsted created a fun video campaign to show how to enjoy Biltema products.

27 July 2021

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INMA gets a deep look at the 2021 Digital News Report from Reuters Institute

An exclusive Webinar for INMA members with Nic Newman of Reuters Institute took a deep look into the 2021 Digital News Report and analysed what those trends mean for news publishers.

21 July 2021

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Infobae mini-documentaries showcase those hit hardest by the pandemic

Infobae’s documentary showed the need of the region’s poorest populations and how they were affected by the pandemic, resulting in help coming from the state and local residents who wanted to help.

12 July 2021

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3 ways COVID-19 accelerated digital audience, ad transformation

The events of the COVID-19 crisis have accelerated the digital transformation of newspapers, greatly affecting audience and advertising revenue. Here are three ways publishers can come out better after 2020 than they were before.

08 July 2021

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COVID-19 text messages build community, unique visits at Newsday

Newsday’s strategy to use texting to keep readers informed during the pandemic paid off with more subscribers.

07 July 2021

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Globe and Mail’s dynamic paywall increases digital subscriptions 51%

The Globe and Mail implemented a fully dynamic paywall that offers one-to-one personalisation in real time to ensure they were not leaving any money on the table. It has brought in US$10 million annually, US$8 million more than the old paywall.

06 July 2021

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News UK shifts to digital events during pandemic, increases engagement 60%

Pivoting to a virtual format allowed News UK to continue presenting big-ticket sponsored events during the pandemic. Revenue and engagement are up significantly from its in-person-only events pre-pandemic.

05 July 2021

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Pandemic inspires Aftenposten to create a new family-focused content vertical

When the pandemic hit Norway, Aftenposten responded to the needs of parents by creating a new content vertical, Life at Home.

27 June 2021

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Mackay Daily Mercury grows with digital My Town series

The My Town series is driven by a passion for connecting people through storytelling.

24 June 2021

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Schibsted sees B2B growth potential, simplifies subscription offer for companies

When the pandemic forced Norway into a lockdown, Schibsted recognised an opportunity in its already shifting B2B subscriptions strategy.

23 June 2021

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Times of India’s #MaskIndia campaign made virus protection trendy

To help spread awareness about the importance of wearing a mask during the pandemic, The Times of India launched a successful #MaskIndia campaign in the early days of lockdown.

22 June 2021

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WSJ shares 5 takeaways from its hybrid Future of Everything Festival

The Future of Everything Festival attracted nearly 50,000 registrants from 115 countries — the largest numbers behind any event its organised.

21 June 2021

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The Quint shares how it uses video storytelling to drive engagement and revenue

The Quint in India has a thriving video content strategy, which drives not only audience viewership and engagement, but also monetisation via branded content.

17 June 2021

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Times of India app allowed audience to safely celebrate Bappa and Santa

When the pandemic forced shutdowns and canceled holiday plans, The Times of India created ways to celebrate virtually, including a Secret Santa promotion.

16 June 2021

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Daily Maverick Webinars generate revenue, boost audience engagement

The Daily Maverick Webinars have enjoyed high levels of engagement during live discussions, audience feedback, and through the views and reads of the post-Webinar recordings and articles.

10 June 2021

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Mediahuis is setting the stage for growth in the post-pandemic world

Mediahuis CEO Gert Ysebaert spoke to INMA members about his company’s experience through the pandemic and what its future strategy looks like coming out of it.

09 June 2021

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PA Media’s Explore platform streamlines access to content, sets reader engagement record

Reinventing its platform allowed PA Media to provide a more robust, personlised wire service in response to concern audiences were not seeing all its available content.

07 June 2021

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NBC streams holiday shopping event from pandemic-safe sets

“Peacock Presents: Holiday Steals & Deals with Jill Martin” brought Today’s “Steals & Deals” shoppable segments to a streaming environment for the first time during the pandemic.

07 June 2021

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La Voz de Galicia transitions paywall model through pandemic

La Voz de Galicia launched its hybrid paywall in 2019. Over time, it increased the price of the subscription and saw no impact on revenue, even during the pandemic.

03 June 2021

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Ekstra Bladet turns its Web site into a home cinema during lockdown

Ekstra Bladet paired with HBO Nordic to provide a unique premiere of the new series, Beartown. The one-week native advertising campaign reached more than two million Danes.

31 May 2021

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Times Group continues evolution of innovation through culture-changing conversations

In a Webinar for INMA members, The Times Group of India shares how it affects cultural change in society, politics, and business, and how it constantly evolves innovation.

31 May 2021

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Times of India campaign encourages women’s representation in politics

Times of India’s “Aadhe Hum, Aadha Humara” campaign highlighted the need for women to be represented in the state assemblies so issues about women would receive attention and their experiences would balance overall law and policy-making in the state.

26 May 2021

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WSJ’s Jobs Summit guides job seekers during the pandemic

The Wall Street Journal's complimentary full-day virtual events — in September 2020 and March 2021 — targeted 5,000-plus job seekers in varying stages of their careers, offering practical and service-oriented guidance from pioneering business leaders across industries.

24 May 2021

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Gannett president talks to INMA about 2020 lessons and 2021 plans

INMA Executive Producer Mark Challinor interviews Gannett President Maribel Perez Wadsworth about COVID challenges in the past year, Gannett’s commitment to diversity, future goals for USA Today and its other titles, digital subscriptions, and Big Tech.

19 May 2021

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New content strategies focus on reader needs, preferences

Newsday, Insider, Funke Media, and The Sydney Morning Herald/The Age share how they are focused on content strategies to engage readers after the pandemic year.

18 May 2021

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GQ’s short-run newsletter course bests daily newsletter open rate by 160%

GQ created the “How to Do More Push-Ups” newsletter as a 17-day course while people were under lockdown due to the pandemic, kicking off its e-mail programme and drawing in new subscribers.

17 May 2021

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SCMP campaign promotes post-lockdown domestic tourism in Hong Kong

The Holiday at Home campaign encouraged Hongkongers to become “tourists” in the city after the easing of social-distancing restrictions.

17 May 2021

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Dagbladet considers newsroom life after COVID-19

The global COVID-19 pandemic presented media with challenges that may be shaped into new opportunities. Here are the things Dagbladet is considering as it transitions to a post-COVID newsroom.

09 May 2021

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Reuters president shares thoughts on the post-COVID future of media and its leaders

Reuters President Michael Friedenberg shares his thoughts with INMA members on recovering from the pandemic, what the future holds for media companies, and essential leadership skills.

05 May 2021

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Hearst campaign across 5 metro titles rebuilds trust during pandemic

As concerns about the pandemic escalated, Hearst Newspapers launched a campaign to establish itself as a source of ongoing pandemic information as well as of inspiration, with stories of bravery, compassion, and resilience.

03 May 2021

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Kompas celebrates 55 years with COVID reality interactive project

The Kompas55Mask campaign celebrated the company's 55th anniversary while also sending a strong message about wearing masks during the pandemic. In addition, the campaign increased advertising revenue and circulation.

03 May 2021

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Naidunia helps readers stay positive during early days of pandemic

When the lockdown in the pandemic caused anxiety and fear in India, Naidunia found a way to help readers look for the positive things in their lives.

29 April 2021

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Slobodna Dalmacija keeps celebration of patron saint alive with virtual event

Because of COVID-19 restrictions, the Saint Dominus celebration had to be canceled, but Slobodna Dalmacija kept it alive digitally while also sharing it with younger generations.

22 April 2021

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Empathy, communication carry the media employee experience post-pandemic

Health, safety, employee well-being, and mental health were among the most talked about aspects of the workplace in 2020. Will these lessons carry into the future at media companies?

20 April 2021

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Jagran New Media’s OnlyMyHealth.com celebrates heroes of the pandemic

The Healthcare Heroes Awards were created by Jagran’s OnlyMyHealth.com to celebrate and honour the selfless service and never-say-die attitude of organisations and individuals alike during the pandemic.

19 April 2021

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Expressen correspondents go inside the pandemic

Swedish reporter Magnus Falkehed and photographer Niclas Hammarström took Expressen’s audience into their toughest war zone yet: the hospitals battling the coronavirus pandemic.

18 April 2021

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HLN reaches 2.2 million viewers with livestreamed concert

Exactly one year after the COVID-19 lockdown began, HLN streamed a 24-hour, non-stop music concert called 24 UUR LIVE. More than 100 local artists performed in an empty concert hall, but they reached more than 2 million viewers in their homes.

13 April 2021

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Advance Local shares 6 lessons learned about virtual events

Advance Local shifted its in-person events to virtual events during COVID-19, learning some lessons along the way and creating a hybrid live/online event strategy for the future.

07 April 2021

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In the winners and losers of COVID, mobile-first brands thrived

During the COVID-19 pandemic, there have been winning and losing business models. An INMA Webinar took a look at some of them (hint: mobile-forward brands led the winning pack).

31 March 2021

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Calgary Herald celebrates high school graduates amidst pandemic

When COVID-19 halted high school graduation celebrations, the Calgary Herald stepped up to make sure the occasion would be remembered.

25 March 2021

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Reach PLC shares 3 pillars of digital transformation

Piers North of Reach PLC shared his company's digital transformation journey, including the three pillars of its success: customer value strategy, campaigns, and culture.

24 March 2021

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Toronto Star podcast proves perfect for pandemic and beyond

Toronto Star already had scheduled the launch of the “This Matters” podcast last spring, but lockdowns and the global pandemic changed content plans. Here’s how the team pivoted early on and in the following months.

21 March 2021

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VOL.AT finds new audience with live TV news show

VOL.AT expanded its audience by adding live TV-style interviews and events coverage during the pandemic. Now, it is also producing shows for customers, growing audiences along the way.

14 March 2021

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During the pandemic, HR became the new centre of innovation

Throughout the pandemic, HR was responsible for some of the most crucial decisions that organisations had to take to keep businesses intact and ensure employees were safe, secure, engaged, and productive. How will that continue in 2021?

14 March 2021

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News publishers should be leery of Facebook, Google algorithms

Many media companies rely on Facebook to direct traffic to their Web sites, but the heavy reliance on a social media platform that can change course is risky — a point emphasised during the pandemic.

09 March 2021

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Aftenposten Junior translates tough news for young readers

Aftenposten Junior started when the need to explain a tragedy to children arose. Today, even adults read it to understand the news.

09 March 2021

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Data-driven culture leads Grupo RBS in times of uncertainty

A culture driven by data allowed Grupo RBS to adapt quickly and gather needed intelligence to identify and mitigate the impacts of COVID-19 on its business.

02 March 2021

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Virtual product trials improve Globe and Mail’s product development

Using video interviews has allowed The Globe and Mail to watch how readers use its products in their natural settings — a pandemic change the media organisation may keep.

28 February 2021

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Bangalore Mirror partners with Volvo to thank doctors with personalised campaign

Bangalore Mirror created a campaign for the Volvo brand — sending thank you notes to doctors for their service during the pandemic — to create an emotional connection with its target audience.

21 February 2021

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Irish Times initiative boosts advertising partnerships during pandemic

A Webinar for INMA members looked at the “Sparks of Joy” initiative from The Irish Times, which allowed the company to pivot during the pandemic for higher audience engagement and to provide opportunities like virtual events for advertising partners.

10 February 2021

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Printers Mysore uses the pandemic as an opportunity to innovate new products

The Printers Mysore shared how the company took advantage of downtime during the pandemic to innovate new products and where things stand now, one year later, during an INMA members-only Webinar.

04 February 2021

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Research: U.S. cable news politicises coronavirus coverage

Choosing a news programme can drastically affect the information people are exposed to and therefore affect how they act in a crisis, such as the pandemic.

04 February 2021

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Dow Jones CEO shares his vision of what the post-COVID future of news media requires

Dow Jones CEO Almar Latour spoke to INMA members in a live Webinar about the post-COVID future of titles like The Wall Street Journal.

06 January 2021

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Make time for honouring, mourning, and reflecting before embracing 2021

This was a year of pivoting with little time to reflect on new creations. Perhaps the industry should do that this week before jumping into 2021.

29 December 2020

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Dainik Bhaskar Group launches widespread mask campaign

Dainik Bhaskar Group's “Mask is the only vaccine for now” campaign across all its formats is part of an ongoing effort to emphasise the importance of wearing masks.

28 December 2020

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Tampa Bay Times moves to print publishing twice a week

As part of its response to COVID-19, the Tampa Bay Times deployed a plan to reduce its number of print days, beef up its digital subscriber base, and keep its advertiser base.

21 December 2020

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Newsroom automation moves ahead of schedule in 2020

Gota Media invested in newsroom automation as a way to give subscribers more value for local journalism, while EverySport Media Group increased its coverage with automation.

20 December 2020

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Small talk: Aftonbladet, Expressen adopt chat features to engage audiences

Both Aftonbladet and Expressen have adopted chat features to engage with readers and to help readers engage with each other during this time of COVID-19-related breaking news.

14 December 2020

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Dainik Bhaskar finds India’s small cities are leading the economic recovery from COVID

In a Webinar for INMA members, executives from Dainik Bhaskar shared how they have seen the economic recovery and growth out of the COVID pandemic coming from Bharat, the non-metro areas of India, where 60% to 70% of the country’s consumption is happening right now.

10 December 2020

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Bergens Tidende keeps holiday tradition alive with digital event

Even during a pandemic, Bergens Tidende knew its annual Festival of Lights was a tradition that needed to continue.

08 December 2020

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Revamped lifestyle content in Sydney Morning Herald, The Age keeps subscribers engaged

Lifestyle coverage in The Sydney Morning Herald and The Age used to “fill gaps,” but now its attracting readers and encouraging them to stick around.

08 December 2020

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LNP initiative helps businesses challenged by COVID-19

LNP Media Group set aside US$500,000 in matching money to fund grants for its stimulus programme to help local businesses market and advertise during the pandemic.

02 December 2020

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Pulse turned COVID challenges into opportunities for readers, advertisers in 4 African countries

Pulse has focused on three challenges during the pandemic: misinformation and information overload, uncertainly in the markets, and keeping teams connected.

22 November 2020

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Pandemic takes mental health toll on newsrooms

During this particularly difficult times, news media leaders need to be compassionate, communicate clearly and transparently, and focus on priorities.

17 November 2020

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JP/Politikens Hus’ Børneavisen attracts young readers to print

Children ages 9 to 12 are the target audience for the weekly print publication Børneavisen.

10 November 2020

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News Corp Australia's SMARTdaily reaches beyond COVID-19

SMARTdaily grew as an extension of the popular Hibernation section created during the height of the pandemic. The new section helps readers navigate the changing world they live in.

01 November 2020

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Toronto Star looks toward audience, content strategies post-COVID

Coverage in the Toronto Star includes planning for what life looks like in a post-pandemic world.

27 October 2020

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Budgeting for 2021: Is it an act of faith?

With COVID-19 disrupting media companies worldwide, it is hard to predict what the future might bring. How do media leaders plan their upcoming budgets under these circumstances?

26 October 2020

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Globe and Mail offers 5 key insights to support advertisers, readers during COVID

In a Webinar for INMA members, The Globe and Mail offered this advice to support readers and advertisers during the COVID-19 pandemic: Mobilise your workforce, support clients and customers, ask the right questions, uncover valuable insights, and be there to help.

22 October 2020

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Straits Times makes sense of the pandemic for young readers

Finding a way to include young readers in discussions about the global pandemic became the main focus for the Straits Times Schools team, which tailored content for readers ages 10 to 16, provided free content to public schools, and used social media to engage with older students.

20 October 2020

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HR must serve as navigator and anchor in these uncertain times for media

Human resources professionals need to guide their media organisations by staying focused and making decisions based on hope instead of fear through this pandemic year and uncertain months that follow.

19 October 2020

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Research shows how media companies can succeed with acquisition, retention during COVID

A Readers-First Meet-up for INMA members focused on how publishers have reacted to the COVID bump in traffic and subscriptions, as well as how much those new starts have retained.

14 October 2020

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4 ways news media companies should rethink in-person newsrooms post-COVID

Coronavirus has upended the in-person newsroom. Now, news media organisations need to think critically about shared equipment and workspaces, room design, and ability for people to meet around the proverbial watercooler.

13 October 2020

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Mathrubhumi Group ad initiative delivers exceptional results during Onam 2020

The Mathrubhumi Ad Impact campaign provided a dedicated media platform with tailor-made plans for marketers to suit their budget, however big or small.

13 October 2020

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Financial Times aligns virtual newsroom, culture to new reality

Financial Times responded to its virtual transition with updated communication platforms, metrics, and strategies, meeting and exceeding its audience engagement goals for 2021.

12 October 2020

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Positive stories help Telegraph reach new audiences and engagement levels during lockdown

In response to the COVID-19 pandemic and lockdown, The Telegraph launched “You Are Not Alone,” an audience engagement initiative aiming to bring positive stories and support to its readers.

07 October 2020

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Virtual Beerfest is a refreshing live event experiment for Singapore Press Holdings

Thanks to a digital environment, the annual Beerfest Asia was able to continue in 2020, offering live music, beer, and much-needed revenue.

29 September 2020

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2020 print ads take aim at COVID-19

Recent print ads in the United Kingdom reflect updated messaging in light of the coronavirus.

29 September 2020

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10 reasons Herald Sun achieved record subscriber results during world’s toughest lockdown

Despite unprecedented coronavirus-related roadblocks, the Herald Sun has grown its digital subscriber base by 15%. From more audience outreach to investing in local journalism, here’s how.

21 September 2020

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Funke Mediengruppe focuses on new content projects during COVID lockdown

Funke Mediengruppe spent the global lockdown developing new products and connecting with its readers by listening to what they needed and wanted. This included successful newsletters, a coronavirus monitor, a good news newsletter, podcast, various virtual events, and neighbourhood help portals.

20 September 2020

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What will the COVID impact on media corporate culture look like?

The pandemic has forced media companies to adapt and adjust their corporate cultures in ways they never imagined possible. How will it all work in the longer run?

15 September 2020

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Dagens Næringsliv content makes sense of COVID economy for Norwegians

As the COVID pandemic began affecting Norway, Dagens Næringsliv not only covered what was happening, but began looking at how it affected businesses and what it meant for the future.

15 September 2020

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USA Today gamifies social distancing with AR app

USA Today created its “Flatten the Curve” Augmented Reality experience to help users learn good social distancing practices.

14 September 2020

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De Krant van West-Vlaanderen brings positivity, truth during pandemic

As the lockdown reached Belgium, De Krant van West-Vlaanderen chose to bring a message of hope and positivity to its community of readers while still covering the facts.

08 September 2020

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Hanza Media adds colour to quarantine with help from Croatian artists

As the pressure of the pandemic weighed upon its community, Jutarnji list created a colouring book that provided a creative outlet for readers and helped support regional artists.

08 September 2020

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Chattanooga Times connects readers working from home during lockdown

One way the Chattanooga Times connected readers was with a sponsored contest, asking them to share pictures of their workspace (and the pets that shared that space with them) as they worked from home.

07 September 2020

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Ongoing changes with Google’s algorithm make it difficult for media to keep up

Amid the backdrop of news media companies responding to COVID — covering a pandemic, working from home, audiences rising and falling, advertisers plummeting with the economy — the algorithms at Google continue to change. And these changes have not favoured news media, according to an executive at El Comercio.

31 August 2020

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Vocento looks at how quarantine affects children

Vocento was concerned about how the long lockdown was affecting children, so it used its XL Semanal magazine to explore the topic.

31 August 2020

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New INMA report highlights 33 COVID community engagement case studies

Case studies from around the world illustrate the Herculean effort the news media industry put forth to engage communities when the pandemic hit. These news media publishers focused on engaging content, educational content, outreach for and to advertisers, virtual events, philanthropy, and positive news.

27 August 2020

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Now is the time to reimagine magazine publishing in India

The Caravan is India’s journal of culture and politics. Like other publications, it is looking at new ways of collaborating and innovating — pushed by the changes COVID is bringing — with a primary focus of being less reliant on advertising.

26 August 2020

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Amedia grows digital subscriptions post COVID-bump

After sprinting through coronavirus-related content in the early months of the pandemic, Amedia reprioritised its coverage so it was more interesting for readers and more sustainable for journalists. Here are seven ways it increased engagement, especially among young and female readers.

25 August 2020

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Telegraph adapts pandemic coverage with “You Are Not Alone” initiatives

As readers became isolated during the lockdown, The Telegraph provided new features — including podcasts, newsletters, and a Snap Show — to support its “You Are Not Alone” initiative.

23 August 2020

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Yahoo Life turns its attention to self-care, good news during the pandemic

Yahoo Life relaunched in April with a new well-being section as well as stories that emphasised positive events and good news emerging in spite of the pandemic.

20 August 2020

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24sata increases event revenue during COVID-19

When COVID-19 brought 24sata’s event business to a standstill, the company transformed its model and saw more success — and revenue — than ever before.

19 August 2020

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Wall Street Journal’s online events bring more attendees in one quarter than all of 2019

The Wall Street Journal has perfected online events during the pandemic, welcoming more than double the attendees than all of 2019 while yielding lead generation and audience diversity, as well as maintaining standards for seniority level of vice president or higher.

17 August 2020

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Offering Aftenposten Junior for free during lockdown increased subscriptions

Free access to Aftenposten Junior during the school closing due to coronavirus delivered trustworthy news to children in a chaotic and confusing situation.

17 August 2020

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“All in, all together” multi-publisher campaign keeps UK public safe during pandemic

A marketing partnership between the UK government and newspaper industry has promoted public safety and highlighted local stories throughout the COVID-19 pandemic.

16 August 2020

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New INMA report outlines COVID management opportunities for media: digital, data, culture

Learn how news publishers should navigate through today’s pandemic environment by accelerating change through the chaos, what areas of the company to accelerate, broader opportunities for a post-pandemic future, and how publishers are embracing their change opportunities.

13 August 2020

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LNP gets creative with content to boost subscriptions during pandemic

LNP | LancasterOnline launched several new initiatives to keep readers engaged during the lockdown, including online cooking classes, livestreamed music performances, and roundtable conversations.

11 August 2020

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Spokesman-Review’s COVID ad campaign brings in US$200,000+, supports local businesses

The Spokesman-Review Million Dollar Match is a clever half-off advertising campaign that has attracted both loyal advertisers and new customers.

10 August 2020

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Zero Canada keeps Globe and Mail’s readers informed, hopeful during pandemic

The Zero Canada online hub is a one-stop shop for anything the Globe and Mail’s readers need for as long as there are active COVID-19 cases in Canada.

09 August 2020

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Jagran New Media’s media literacy drive educates about COVID-19 misinfodemic

Vishvas News, the fact-checking unit of Jagran New Media, launched the Sach Ke Sathi Health Fact Check programme in February, helping more than 50,000 people in six cities understand the threat of the COVID-19 misinfodemic.

06 August 2020

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BeatingCorona platform captures coronavirus initiatives, data

BeatingCorona is a platform launched in Nigeria to provide a database of intervention efforts and relief available for those affected by the coronavirus pandemic.

05 August 2020

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COVID-19 forces Property360 to rethink real estate content in a digitally focused world

Property360’s print revenue has been dropping off, and the team was already transitioning to digital. The coronavirus outbreak accelerated that transition. In addition, the team has rethought content, filling market gaps that have opened up during the pandemic.

04 August 2020

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4 post-COVID bump subscription risks point to next steps in 2020

Conversion growth due to COVID-19 has hit its peak, and publishers need to convert those readers — and subsequent ones attracted by future virus waves — into subscribers.

02 August 2020

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INMA report looks at long-term WFH impact on newsrooms

Work-from-home likely is not a COVID-only phenomenon. INMA’s latest report looks at WFH policies and support, balancing life while working at home, the reality of the tech gap, and how management can help with all of this.

30 July 2020

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The Big Issue pivots to support homeless vendors during lockdown

When the COVID-19 lockdown hit and put The Big Issue vendors — a vulnerable population of homeless — out of work, the magazine pivoted to raise community support for the publication and the vendors.

30 July 2020

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Jagran New Media launches a content war against coronavirus misinformation

As COVID-19 entered India, OnlyMyHealth.com was determined to provide readers with accurate information that would allow them to separate fact from fiction.

22 July 2020

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SPH reaches senior audience with livestream learning programmes during lockdown

Chinese Media Group launched a new live streaming programme called Come 'n Live to reach senior citizens who are homebound during COVID-19 and unable to attend in-person classes.

20 July 2020

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Rashtradoot effectively and humanely managed print in early COVID days

As the COVID-19 pandemic shut down India, Rashtradoot made a strong commitment to its key employees and worked to ensure its circulation numbers stayed strong.

19 July 2020

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Where media advertising goes next is focus of new INMA report

INMA’s latest report delves into historical lessons, forecasts, and case studies, offering a look at how the pandemic hit advertising, how news media companies are responding, and what the next 18 months might look like.

16 July 2020

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Benchmarks help media companies measure their digital footprint against competitors

An INMA Webinar led members through a detailed strategy of how they can analyse their digital footprint and benchmark it against their competitors.

15 July 2020

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Neighbourly uses social media platform to unite communities

Neighbourly’s Reach Out hub allowed users to connect with others in their community when the New Zealand lockdown prevented them from having face-to-face contact.

14 July 2020

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IGC created Infodesk to keep readers informed, engaged for 101 days of lockdown

ICG knew the pandemic raised many questions for readers, so it created the online Infodesk to help readers get the correct information as quickly as possible. For 101 days, the desk answered questions and connected locals to the help they needed.

14 July 2020

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Curiosity, passion, and emotion set leaders apart

People can learn skills. But leaders lean into intangible qualities like emotional management and a hunger for knowledge. Here is a look at the curiosity quotient, passion quotient, and emotional quotient found in effective leaders.

13 July 2020

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New Yahoo Life product shines spotlight on mental and physical health

Yahoo Life’s Well-Being section emphasises mental health as well as physical health during the lockdown. The new product provides information on parenting, meditation, loneliness, anxiety, and more.

13 July 2020

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Dainik Jagran Inext’s live radio updates ensure credibility of COVID-19 news

To reach its audience between newspaper editions, Dainik Jagran Inext partnered with a radio station to deliver news updates in real time.

08 July 2020

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How BILD saved Easter

When BILD realised people wouldn’t be able to get out and celebrate Easter with their families and friends, it decided to deliver Easter to their homes.

07 July 2020

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Wall Street Journal’s pivot to virtual events reveals new audiences, rich data

Though the global pandemic disrupted The Wall Street Journal’s live event schedule, the company found virtual events were a good opportunity to collect data and foster a sense of community.

06 July 2020

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SPH’s Chinese Media Group raises funds for COVID relief with live programme

Singapore Press Holdings’ Chinese Media Group raised US$215,475 to produce “Fight against the Novel Coronavirus Outbreak,” a live programme that raised money to support relief efforts to affected communities in China.

06 July 2020

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UK publishers back efforts to kick-start country

UK news brands are encouraging people to shop locally, supporting start-up funding, and providing answers to urgent questions as the nation bounces back from the lockdown.

05 July 2020

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News media companies deliver critical COVID-19 updates via text

Advance Local, BuzzFeed News, and Gannett are among the media companies that connect to readers via text. The ability to connect a journalist to readers became particularly useful during the rapidly changing landscape of the COVID-19 pandemic.

02 July 2020

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Wall Street Journal data makes the case for a robust onboarding experience

A study by The Wall Street Journal showed habits made in the first 100 days of a digital subscription predict whether a new reader will drop the subscription.

30 June 2020

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The coronavirus crisis is a media crisis, but it could be worse

The fact that Norwegian media had started the shift from an advertising revenue model to a reader revenue model made them more robust and more resilient in the face of the coronavirus pandemic.

29 June 2020

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CNN 411 provides coronavirus information and local resources

As the COVID-19 pandemic unfolded, CNN created a platform to provide personalised information for readers and give them access to local resources.

29 June 2020

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Times of India unites, informs country with #MaskIndia campaign

The Times of India deployed an innovative campaign to encourage mask wearing. The company urged readers to make their own masks, then share photos on the Web site of them wearing their homemade masks.

29 June 2020

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These 4 e-commerce pandemic trends are likely to stay

E-commerce trends during the COVID-19 pandemic suggest brands need to embrace the pivot, understand consumer behaviour, and think wisely about what they are selling. Also, which e-commerce trends during the lockdown are likely to stay around?

29 June 2020

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Los Andes launches new Web site, paywall, print format in one month

An economic crisis in Argentina and COVID-19 forced Los Andes to transition to new business models, structures, and product redesigns in a condensed amount of time. Here is how it all happened so quickly in the month of June.

28 June 2020

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Mediafin platform unites Belgian business community during pandemic

Mediafin’s “Lock Down? Stand Up!” hub was created to help members of the business community connect and offer free services to each other during the pandemic.

28 June 2020

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Yahoo’s “Inspiring Stories” content finds silver linings in surreal times

At a time when most of the news being reported was bleak, Yahoo Life rolled out an initiative to tell positive, uplifting stories.

25 June 2020

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Hearst rolls out 30-day brand awareness campaign during lockdown

In five Hearst Newspaper markets, a rebranding campaign that started in 2019 morphed into an expanded campaign after the United States went into lockdown. Here's how the campaign rolled out, including TV branding spots and a digital acquisition focus.

24 June 2020

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VGTV reaches 200,000 young viewers with innovative platform

VGTV introduced its innovative youth-oriented platform, VG News, before COVID-19 was even a concern. When demand for news increased, VG News was ready and available on platforms like Snapchat and Google Home.

23 June 2020

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La Voz de Galicia shares 5 pillars of community support during pandemic

As the COVID-19 pandemic descended on Spain, La Voz de Galicia quickly developed five pillars on which to base its coverage. In two month’s time, the company doubled its digital subscriptions.

23 June 2020

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Sydney Morning Herald, Age launch premium subscription, products during pandemic

Based on insight from focus groups, The Sydney Morning Herald and The Age added value to their premium subscription tier by making the daily newspaper available as a digital product across multiple electronic devices and launching a cross-platform daily crossword puzzle.

22 June 2020

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COVID-19 shutdown can’t stop coverage of annual Swedish celebration

Valborg in Uppsala in 2019 compared to 2020 shows a totally different city. Upsala Nya Tidning found a way to bring the annual event to life via video.

22 June 2020

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Dainik Bhaskar asks readers, employees to help feed poor during lockdown

To help the poor who had been hit hardest by the economic impact of COVID-19, Dainik Bhaskar launched an initiative to provide families with a week’s worth of basic groceries.

22 June 2020

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Vijay Karnataka puts a spotlight on distribution channel during pandemic

The VK Delivery Super Heroes campaign helped dispel rumours about COVID-19 while putting a spotlight on the people who deliver printed newspapers.

21 June 2020

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Reader clubs shift to online experiences, offers amid the lockdowns

INMA research finds 30% of the world’s top-50 news brands have loyalty programmes, about half offering non-content benefits. INMA Researcher-in-Residence Grzegorz Piechota takes a look at the research and how the pandemic has shaped membership benefits.

18 June 2020

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ThePrint uses video series to Cut The Clutter on coronavirus

ThePrint Editor-in-Chief Shekhar Gupta's popular nightly Cut The Clutter video series added the topic of coronavirus to provide clear, factual information during the pandemic.

18 June 2020

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IMS Property360 pivots to help neighbourhoods in need with lockdown guides

When the lockdown began, IMS Property360 changed its strategy to provide coverage of neighbourhoods that needed assistance. Its efforts made a difference and may change the way the publisher gives back to its community in the future.

17 June 2020

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Readers-First: Reader loyalty clubs during the lockdown and beyond

INMA Presentation File

17 June 2020

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Times Group helps employees navigate a new normal

When the pandemic began, The Times Group consciously focused on well-being interventions, including recommended health and fitness practices, to help maintain the wellness of employees and their families. During the course of the lockdown, 60% of the workforce and their families participated in one or more intervention. Several months in, the company has now released a new employee handbook to help with the transition.

15 June 2020

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Trial subscription wins, loyalty club shifts amid the pandemic

Subscribers who converted during the pandemic are churning less than usual, quite likely because of the engaging news cycle. Another change during the crisis is a creativity of loyalty club programmes.

15 June 2020

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Amedia bundles content of its 70+ titles into one digital subscription package

Amedia’s decision during the pandemic lockdown to debut its +Alt package was enormously successful, paving the way for a paid version. The optimised product landing page, which launched mid-May, has had a 64% conversion rate.

15 June 2020

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How COVID-19 turned a youth media start-up into a live broadcasting programme

When Danish schools went into lockdown, start-up Koncentrat went into action, creating a daily TV programme called Sofanews for seventh- to 10th-grade students.

14 June 2020

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Handelsblatt launches 2 premium newsletters in lockdown

After launching its first premium newsletter in November 2019, Handelblatt has launched two more since the COVID lockdown began: Handelblatt Inside Real Estate and Handelsblatt Inside Geldanlage (Inside Financial Investment). Here is a look at how the publisher decided which topics to tackle.

10 June 2020

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Singapore Press Holdings delivers value, ad revenue via captive print audiences

The advertising “Marketplace” developed by Singapore Press Holdings creates value for readers and helps get advertisers in front of engaged audiences during a difficult economic time.

09 June 2020

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Research: COVID-19 coverage needs changing

Recent research shows audiences are not as interested in coronavirus-related news in general, but they still seek out locally focused stories.

07 June 2020

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Adaptable formats, trust offer key to virtual media events

As media companies move their events online, one-on-one networking remains difficult but seasonality disappears.

07 June 2020

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Amedia offers digital subscribers bundle upgrade for regional titles during COVID

In the beginning of the pandemic lockdown, Amedia offered a digital-only bundle named simply “+Alt” (“+Everything”). Out of 600,000 subscribers, 175,000 signed up for the trial.

04 June 2020

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Research decodes consumer, advertiser sentiment in South Asia post-COVID

A Webinar with Boston Consulting Group reveals tactics South Asian media companies can take to emerge stronger with consumers and advertisers post-COVID.

04 June 2020

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Decoding consumer and advertiser sentiment—COVID implications for media players

INMA Presentation File

04 June 2020

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INMA unveils Global Media Awards winners, COVID campaigns get top nod

32 first-place winners in the INMA Global Media Awards competition were announced in an international broadcast, along with 10 regional “Best of Show” awards. INMA gave its grand prize to the collective work of news media companies during the COVID-19 crisis.

02 June 2020

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Lockdown 4.0 and the fight against fake news in India

India has been on lockdown since March 24. Most of the country’s news media companies and their audiences were enmeshed in print pre-pandemic. The quick pivot to digital brought with it the downside of fake news sharing. On the fourth extension of the lockdown, here’s how the media and social media industries are tackling the problem.

02 June 2020

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Media companies will be among those that fall victim to coronavirus

Despite the fact people are relying on the media for essential information, the pandemic threatens the industry in Sweden and around the world.

01 June 2020

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Government support packages aren’t a long-term media solution

News media companies in at least four countries are receiving government assistance, but this is only a temporary fix for news media.

01 June 2020

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La Voz de Galicia sustains budding reader revenue strategy amid pandemic

COVID-19 required La Voz de Galicia to deeply question what it represented and how it could best serve its audience.

01 June 2020

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Vijay Karnataka’s VK Corona Guide creates COVID-19 awareness

The special tabloid addition covered a variety of coronavirus-related topics and was distributed to influential community members in advance. A total of 246 applicable advertisers were also involved.

31 May 2020

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What 2021 looks like for news publishers

INMA wrapped up its Virtual World Congress on Thursday with a look at the uncertain year ahead. What do publisher moves during the 2020 pandemic look like in the rearview mirror, and what does that look moving forward? What ultimately will change after this disruptive period?

28 May 2020

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How publishers can seize the COVID moment for digital transformation

The coronavirus pandemic is an excellent opportunity for news media companies to transform digital strategies, culture, and newsrooms. Now is the time to seize, not freeze.

28 May 2020

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Pandemic puts marketing authenticity to the test

Whether facing a pandemic or not, marketing comes down to telling stories about how you can help.

27 May 2020

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Vishvas News shares 3 key ways media can break the chain of fake news

Vishvas News, the fact-checking arm of Jagran New Media, shared with INMA members how publishers can fact-check and combat fake news and misinformation by focusing on awareness, empowerment, and support.

26 May 2020

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Post-COVID playbook: Seizing the opportunity

INMA Presentation File

26 May 2020

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How South China Morning Post is building on its strategy during COVID-19

INMA Presentation File

26 May 2020

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Media companies take on climate change, false news during COVID

While Ringier Axel Springer and Stuff dig deep in climate change content and activism, AFP partners with Facebook on its Third-Party Fact-Checking initiative. All are initiatives that have new importance during the pandemic.

25 May 2020

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How Helsingin Sanomat automated its COVID-19 updates

Latoja, or Typesetter, is able to get COVID-19 infection rates before human reporters can simply because it checks the data every minute. Here’s how Helsingin Sanomat’s robot writer is working with humans to provide the most up-to-date coverage available.

25 May 2020

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What do common paywalls, cancellation ethics, and engagement pricing look like?

Researcher-in-Residence Grzegorz Piechota reports on the state of paywalls in February and March, the ethics of charging readers who aren’t reading, and Financial Times’ engagement-based pricing model.

25 May 2020

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Eenadu shares 4 building blocks of ad team leadership during COVID

As the news media industry finds its new normal during the pandemic, an advertising executive from Eenadu shares why remote leadership and strategic flexibility are key to a successful future.

25 May 2020

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Vishvas News: The growing relevance of fact checking, tracking, containing fake news

INMA Presentation File

25 May 2020

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Print innovation and the art of the possible at The New York Times

INMA Presentation File

22 May 2020

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De Telegraaf asks every reader to subscribe in “soft paywall” initiative

INMA Researcher-in-Residence Grzegorz Piechota shares the story of Mediahuis, which pivoted during the pandemic to expose all visitors — even those who visit just once or free articles — to its subscription offers. Here is how that played out.

21 May 2020

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Crisis highlights need for automated journalism

Journalists should be focused on writing high-quality stories, and robots can help efficiently generate many articles. Efficiency has always been important. The current health and economic crisis highlights that fact.

21 May 2020

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From helicopters to heroes, publishers connect communities during crisis

The Telegraph, Stampen, DPG, Russmedia, and Rashtradoot quickly launched multiple community-building initiatives once the pandemic hit their countries. They shared details with attendees at INMA’s Virtual World Congress.

19 May 2020

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How 3 publishers connected readers to COVID-19 community resources

CNN, Onet, and The Straits Times share creative, practical, and successful ways they provided readers with resources they craved as the pandemic reached their countries.

19 May 2020

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3 news publishers share 3 paths to digital subscription growth in COVID times

The Hindu fought misinformation, La Voz de Galicia had to develop a paying habit among readers, and The Big Issue reinvented itself. These three news publishers shared with INMA Virtual World Congress attendees how they pivoted after the coronavirus hit their borders.

19 May 2020

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How we help Poles to stay at home and not go crazy

INMA Presentation File

19 May 2020

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GP loves Gothenburg

INMA Presentation File

19 May 2020

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How to effectively and humanitarianly manage print in the times of COVID-19

INMA Presentation File

19 May 2020

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You are not alone

INMA Presentation File

19 May 2020

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We are your voice

INMA Presentation File

19 May 2020

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The Big Issue’s COVID pivot: Subscriptions, donations, downloads, and sales

INMA Presentation File

19 May 2020

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Dagbladet reorganises newsroom, rethinks content and revenue

Dagbladet has made changes in its newsroom to become a public service agent while reporting responsibly on the pandemic.

18 May 2020

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Puzzles, games keep readers engaged during pandemic

Audience attention with De Standaard increased 50% in the last six weeks. To alleviate boredom, readers are turning to content like puzzles and games in the newspaper. To keep new readers and subscribers, news media companies like De Standaard are responding with creative content.

18 May 2020

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Advertisers use print to support communities, thank staff during pandemic

Governments and companies are using printed advertising to communicate essential information during the pandemic and to show appreciation for service.

18 May 2020

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Publishers should focus on connections as engagement soars amid pandemic

Connecting audiences with each other is now part of the value proposition for news media companies. Engagement tools have increased pageviews by 24% over the duration of the global lockdown and conversation readers are up 50%.

17 May 2020

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4 ways media sales teams can ramp up during the downturn

Alexander Group took a look at what media company's sales organisations can do to ramp up for success post COVID-19 during an INMA members-only Webinar. One interesting fact: 63% of executives surveyed had little to no confidence in their sales model agility.

14 May 2020

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Der Spiegel: anatomy of a traffic bump

INMA Researcher-in-Residence Grzegorz Piechota looks how Der Spiegel is attracting and keeping readers during the pandemic. His advice: The publisher may want to review the way it is attracting new traffic.

13 May 2020

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Programmatic has taken a huge hit, but opportunities can be found

It seems there has been no good news from the advertising side of the pandemic crisis. Yet South China Morning Post has taken a proactive approach as it sets its sights on revenue gains, not just slowing revenue losses.

12 May 2020

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How COVID-19 has impacted India’s media and entertainment sector

A Webinar from KPMG in India shed light on how the pandemic is affecting the media and entertainment sector — and the advertising that surrounds it. At-home entertainment is on the rise and traditional entertainment like movie theaters is in limbo. Until we know which consumer habits will stay and which will go, publishers must be flexible.

12 May 2020

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Bump in digital subscriptions continues in Europe, U.S.

INMA Researcher-in-Residence Grzegorz Piechota shares his latest research on the COVID bump. Worth noting: New starts are coming from returning visitors who were drawn to media site by the pandemic.

12 May 2020

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Advertising in crisis: the long and winding road back

Module 3 of the INMA Virtual World Congress looked at advertising trends and forecasts, winning and losing categories, recommendations for ad sellers, marketplace developments, and case studies of advertising success amid COVID-19.

11 May 2020

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Gannett, Irish Times, Infoglobo share advertising rebound strategies

Advertising was expected to take a hit even before the coronavirus changed everything globally. But news media companies are pivoting quickly. During Monday’s Virtual World Congress session, three shared what’s working for them.

11 May 2020

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Symptom app helps VG readers deal with virus in early days

In the first week of lockdown in Norway — with health-care systems overwhelmed with the coronavirus — VG partnered with the national health department to offer readers a way to determine whether they might have COVID-19 symptoms. Originally released in Norwegian, the questionnaire was quickly expanded into eight other languages to reach immigrants.

10 May 2020

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Globe and Mail offers distractions during pandemic

In addition to offering COVID-19 news, The Globe and Mail is curating content related to reading, gardening, and other hobbies. And readers are loving it.

10 May 2020

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How the pandemic is pushing digital subscription innovation worldwide

Good news is difficult to come by these days. But amid gut-wrenching advertising declines, news media companies around the world are seeing digital subscription sales like they have never seen before. INMA Researcher-in-Residence Grzegorz Piechota led a discussion on the topic of digital subscriptions during the first week of the INMA Virtual World Congress.

07 May 2020

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5 best practices for retaining audiences post-pandemic

From a close look at the onboarding process to proactively dealing with cancellations, there are many ways news media companies can work to retain those readers gained during the COVID bump.

07 May 2020

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4 publishers share digital subscription wins during the crisis

Dagens Nyheter, Le Monde, Singapore Press Holdings, and Gannett share their digital subscription strategies and lessons learned with attendees at the INMA Virtual World Congress.

07 May 2020

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3 findings shape how news publishers help readers navigate COVID “infodemic”

Reuters Institute outlines three recent findings about the reading habits, platform preferences, and education/political leanings of audiences reading pandemic news. Using this information, news media companies can remind readers of the value of journalism and help them navigate the pandemic.

06 May 2020

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Research offers snapshot of trust, reading habits, Q2 advertising predictions

Research shows 48% of readers trust media, varying from 61% who trust traditional and 29% who trust social media. And readers in lockdown are spending more time with that media — an average of a full hour more since November 2019.

05 May 2020

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Crisis offers news publishers chance to become essential to readers

Dr. Mario Garcia shared with attendees to the INMA Virtual World Congress case studies from The New York Times, Hindustan Times, and The Washington Post as examples of how news media companies are providing COVID content that will position their brands well for the post-pandemic future.

05 May 2020

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Sydney Morning Herald, Age launch “Good News” initiative to balance pandemic content

Responding to a desire for more than the difficult news coming from the pandemic, team members at The Sydney Morning Herald, The Age, Brisbane Times, and WAToday created the Good News initiative, centered around The Good News Group on Facebook.

04 May 2020

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Research shows where the COVID-19 bump sits and how Facebook ads are faring

In his weekly report, INMA Researcher-in-Residence gives us the latest statistics on the COVID-19 bump (still up from pre-pandemic days), a look into Facebook ad trends, and case studies from Gazeta Wyborcza, The Wall Street Journal, Financial Times, Le Figaro, Le Monde, and El Pais.

04 May 2020

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Listing service at Winnipeg Free Press connects businesses with customers amidst pandemic

Winnipeg Free Press partnered with Bold Commerce to launch a free directory, Buylocal.ly, for businesses still in operation during the pandemic. In less than a month, 1,000 had registered.

04 May 2020

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Hindustan educates and inspires a country of 1.3 billion on lockdown

Hindustan stepped up beyond its role as a publisher to become mediator, educator, and mentor to readers during the pandemic. That includes addressing fake news and reminding readers of what’s effective in fighting the coronavirus.

04 May 2020

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What should strategic content marketing look like during (and after) COVID-19?

Brands need to respond to the COVID-19 crisis by communicating authentic and empathetic messaging.

03 May 2020

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How publishers are innovating with content, experiences during the pandemic

INMA Researcher-in-Residence Grzegorz Piechota shares COVID case studies from The New York Times, VG, and Gazeta Wyborcza.

30 April 2020

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INMA unveils 46 speakers for Virtual World Congress

Global conference to focus on “Rethinking News Media In the Age of Coronavirus,” including 18 hours of programming over nine modules. Key themes include where news media goes next, subscription opportunities, advertising strategy, smart data and the cookiepocalypse, content to commerce, building brand, creating new value, and what 2021 may look like for publishers.

28 April 2020

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FAZ acquires 10,000 new digital subscribers in one (pandemic) week

The combination of intense interest in COVID-19, strong journalism on the topic, and a low paywall at Frankfurter Allgemeine Zeitung equalled unprecedented traffic and subscriptions shortly after the virus reached Germany.

28 April 2020

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Hindustan Times restructures newsroom to assure thorough, accurate COVID-19 coverage

Journalists at Hindustan Times recognised early on that COVID-19 would be the most significant story of their lives and restructured to ensure they covered every aspect of it. Here is a look at the early days of coverage, as well as the personal cost the continued coverage is taking on the editorial team.

28 April 2020

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COVID bump subscriptions stabilise in Europe, United States

Perhaps a “new normal” has set in across Europe and the United States — with 80% and 100% increases, respectively. INMA Researcher-in-Residence Grzegorz Piechota shares the latest digital subscription numbers and takes a deep dive into one publisher’s bump journey.

28 April 2020

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With print audiences and advertising plummeting, Indian publishers plan to pivot

News media companies in India were not ready for the print-to-digital transition when COVID-19 hit, prompting the world’s largest lockdown. With advertising revenues gutted — and no print or digital subscription business model — publishers are trying to keep employee morale up and staff cutting minimal while they explore monumental change.

27 April 2020

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Registration benchmarks, updates on COVID bump traffic and subscriptions

While subscription starts in the United States and Europe seem to have stabilised at the “the new normal” — 80% and 100% increases, respectively — the COVID bump is complicated. Here is a bit of research along with content ideas to help keep readers engaged.

27 April 2020

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Press Democrat helps local businesses get word out during lockdown

When COVID-19 caused restaurants and other businesses to change the way they serve the public, The Press Democrat responded by creating a free business directory to keep readers informed about which businesses were open, which offered gift cards, and what their pickup or delivery options were.

27 April 2020

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Daily Star and partners support 2,000 locals during lockdown with Mission Save Bangladesh

In the throes of the COVID-19 pandemic and resulting lockdown, many marginalised wage earners in Bangladesh, including rickshaw pullers and street vendors, have lost their sources of income. Mission Save Bangladesh was created to help serve a large number of these families, doing so on a greater scale because of the partnerships that evolved from the initial idea.

26 April 2020

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Research: Infographics are key COVID-19 content engagement tools

Behind live blogs, infographic content is the second most-read content during the pandemic — making up 8% of articles and generating 12% of total engagement. Here is now Financial Times and other news media companies are engaging audiences with infographics.

26 April 2020

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INMA gives global briefing on publishers’ COVID-19 response

The third global INMA briefing on news publishers’ responses to the COVID-19 crisis was filled with scenario planning, industry updates, challenges, and stories of inspiration.

23 April 2020

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Informational needs by the numbers: using data to cover the COVID-19 crisis

Following real-time data can help identify which topics readers are most interested in during the COVID-19 pandemic, allowing publishers to adjust their content strategies accordingly.

23 April 2020

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Dainik Bhaskar creates 6 ways to actively engage readers during lockdown

As India went into a national lockdown, Dainik Bhaskar began looking for ways to engage and support readers, going beyond simply reporting the news.

22 April 2020

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Research shows second COVID bump in the United States

For U.S. publishers, sales for April are likely to be higher than March, as the bump started there later than in Europe. Meanwhile, steady sales in Europe indicate news media companies are being smart about reader retention post-pandemic.

22 April 2020

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Mediahuis initiative helps small businesses survive during COVID-19 crisis

When Belgium’s small business community began suffering as a result of the COVID-19 quarantine, Mediahuis Belgium launched its “Samen Impact” (“Let’s make impact together”) campaign to help affected companies with free ad impressions. More than 1,200 companies signed up during the first two weeks of the campaign.

21 April 2020

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JP/Politikens Hus pushes back against COVID-19 brand safety concerns

Research shows 78% of readers say they have no problem with ads appearing next to coronavirus news, so JP/Politikens Hus is asking advertisers to get on board.

21 April 2020

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Research shows the best ways to keep new subscribers post-crisis

Researcher-in-Residence Grzegorz Piechota shares best practices from non-news subscription companies and three ways to keep it fresh with new subscribers.

21 April 2020

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Responding to COVID-19, brands can take note from the 2008 recession

The coronavirus pandemic is changing the way people react to and use media tools in ways that will likely linger long after the current crisis. Here are the the phases of a global health crisis and how publishers might navigate them.

20 April 2020

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Jagran New Media looks for the positive in a pandemic

At a time when global anxiety is at an all-time high, Jagran New Media is dedicating regular coverage to positive stories.

20 April 2020

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SPH Magazines offers complimentary subscriptions to readers in lockdown

SPH Magazines began offering complimentary three-month digital subscriptions to readers in early April to provide engagement and entertainment during the coronavirus crisis.

20 April 2020

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Do-it-yourself content rises in popularity during pandemic

The Washington Post and La Voix du Nord published face mask how-tos. La Repubblica created a newsletter on daily tips for staying physically and mentally healthy at home. And Die Zeit is running content to help entertain kids during lockdown. Read how news media companies are responding to changing consumer content needs driven by the pandemic.

20 April 2020

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El Comercio tackles the harmful virus of fake news

El Comercio launched its “This is not journalism” campaign to help readers understand where news comes from and how to identify fake news.

19 April 2020

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Update on coronavirus-driven subscriptions, traffic

Research from Piano and Chartbeat, compiled by INMA Researcher-in-Residence Grzegorz Piechota, shows the COVID bump has passed, pandemic-related traffic has flattened, yet digital subscriptions are still up.

19 April 2020

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How New York Times is responding to COVID-19

New York Times CEO Mark Thompson joined INMA members for an exclusive Webinar to discuss how The Times is responding to the COVID-19 crisis and his advice for the future. Thompson discussed working from home, advertising declines, an unknown economic forecast, and how strategic planning looks right now.

16 April 2020

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Subscriber retention during the downturn

An INMA Readers-First Meet-up took a look at the current traffic and subscriptions bump from COVID-19, as well as tactics publishers can look at to capitalise on that. One publisher, The Seattle Times, shared lessons learned from one of the early COVID-19 hotspots in the United States.

16 April 2020

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How long will the COVID bump last?

The COVID-19 bump is likely to be longer than any other news event in the past 15 years. INMA Researcher-in-Residence Grzegorz Piechota shares what the research shows so far.

16 April 2020

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INMA Virtual World Congress will focus on rethinking media in the “Age of Coronavirus”

INMA’s Virtual World Conference will offer nine modules during the month of May, focusing on the post-COVID-19 future, subscription opportunities, navigating the new advertising landscape, smart first-party data, building brand and community, content-to-commerce, business model innovation, the outlook for 2021, and industry case studies.

16 April 2020

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Stuff’s celebrity Zoom interviews entertain audiences during pandemic lockdown

Three days after the idea was hatched, Stuff had a produced video via Zoom — of course — as the first installment of its “Inside My Bubble” video series. The interviews give viewers a look at how actors, athletes, scientists, and other celebrities are experiencing the pandemic. Here is how the feature came about.

13 April 2020

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Research: Readers seek local news during COVID-19 pandemic

Recent research indicates that, more than anything else, readers and viewers want local news about the coronavirus right now.

12 April 2020

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Globe and Mail helps content advertisers in face of COVID-19

The Globe Content Studio is helping each advertising client determine how best to utilise advertising and content marketing during the pandemic to prepare for business afterward.

12 April 2020

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Los Andes adopts new routines to keep Mendoza informed, safe during COVID-19

The coronavirus pandemic has accelerated challenges no one imagined, including the way Los Andes protects its people while continuing to provide reliable information.

09 April 2020

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Economic predictions + cost takeout measures publishers can implement now

FTI Consulting presented a Webinar for INMA members that took a look at predictions for coming out of the COVID-19 crisis and preparing for a new normal. Among the cost-saving changes publishers are doing right now: repurposing sports and entertainment staff, streamlining management, and reducing print pages. Plus, an economic forecast that could go one of two ways (you might want to sit down for this).

08 April 2020

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Publishers tweak COVID-19 paywall strategies as readers seek non-pandemic content

INMA Researcher-in-Residence Grzegorz Piechota reports INMA members continue to expand their COVID-19 coverage and adjust paywall rules. Simultaneously, readers are beginning to look for non-coronavirus content to read.

08 April 2020

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COVID-19 bump: What it looks like now and what happens post-bump

Research indicates subscription levels post-COVID-19 will dip below those pre-pandemic Here is what that “hard landing” might look like.

07 April 2020

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From marriage survival kits to Instagram cocktails, UK media responds to COVID-19

Research shows people trust news media companies more than the World Health Organisation on coronavirus information. As UK Prime Minister Boris Johnson is moved to the ICU to treat COVID-19, national newspapers are using podcasts, newsletters, and a variety of other communication formats to deliver news about the pandemic.

07 April 2020

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HLN livestreams 6-hour helicopter flyover of pandemic well wishes and unity

On Sunday, April 5, HLN flew a helicopter over the Flanders region of Belgium while doing a livestream video of the view below — a view that included people from all walks of Belgian life sending up messages of love and hope. From the Monday idea to do “The Tour Against Corona” to the Thursday marketing push to the Sunday launch, here’s how it all came together perfectly after 21,000 responded to the call.

06 April 2020

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How South China Morning Post’s video team stays agile, covers COVID-19 working from home

The South China Morning Post’s video team has met the challenges of COVID-19 head on. Here's how (plus a highly amusing video to brighten your day).

06 April 2020

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INMA launches just-in-time Global Media Awards category focused on COVID-19 response

Deadline for entry submissions is Thursday, April 30. Entries to this coronavirus-related category are free of charge. Global Media Awards winners will be announced in a broadcast June 30.

06 April 2020

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The coronavirus bump: Does charging for COVID-19 coverage mean you’re greedy?

COVID-19 has caused a spike in newspaper subscriptions. Does charging for this content make a publisher greedy, or is it just good business? Upsala Nya Tidning began charging for digital content in 2017. Here’s why it continues to do so through this pandemic.

05 April 2020

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Two weeks in, how Indian publishers are doing in the world’s biggest lockdown

Since March 24, India has been the site of the largest and strictest lockdown in the world. Here is what leading Indian publishers are doing during the pandemic lockdown to help their communities and their chances of economic survival.

05 April 2020

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What’s next in the publisher response to COVID-19?

As news media publishers look at traffic, revenue, paywall decisions, rumours about print transmission of the coronavirus, advertising, and cutbacks, INMA takes a deep dive into what we know now about the future of news publishing in the wake of COVID-19.

02 April 2020

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#BackdontBlock in UK appeals to advertisers to remove “coronavirus” from blocklists

UK newspaper publishers join forces to call on advertisers to support UK journalism as the industry is expected to lose £50 million from advertising blocklists.

02 April 2020

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A view of media and ports from the European lockdown

Just as port employees have been deemed essential throughout the world, so have news media employees. Here is a look at how both are keeping the world going in their own ways.

02 April 2020

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Research, best practices for the COVID-19 content and paywall dilemmas publishers face

As the pandemic reminds people why journalism is important and publishers see incredible increases in digital subscriptions, news media companies must decide the best approach to getting key content to the public and keeping these readers for the long term. INMA Researcher-in-Residence Grzegorz Piechota offers his research on the matter, as well as a case study from La Repubblica in Rome and pop-up newsletter best practices from the founder of Inbox Collective.

01 April 2020

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Research: What the COVID-19 bump looks like

Research shows new visitors-turned-subscribers are the least likely to stay for the long term. Here are some statistics and advice for news media companies experiencing a bump in readership and subscriptions from the pandemic.

01 April 2020

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Research: Publisher strategies to keep readers post-pandemic

As the coronavirus pandemic makes its way across Europe and into the United States, here is a statistical look at what publishers are doing with paywalls, discounted trials, and how much COVID-19 content audiences are reading.

31 March 2020

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How Mediahuis adopted a “crooked,” agile work environment

Media houses have traditionally worked in a linear fashion, but Mediahuis’ commitment to adopt an agile mindset is changing the company culture in a more team-focused way. This is important even when — perhaps especially when — teams are hit with a disruptive pandemic.

31 March 2020

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A reminder: There are daily victories in this pandemic

Although the timeline varies from region to region, every news media company on the planet is experiencing the effects of the pandemic. In days and weeks of loss after loss, here is a list of wins to kick off a new month in our new reality.

31 March 2020

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“Glimmers of hope in a very dark place” — what’s working in today’s crisis

With revenue bases devasted, news publishers prepare to right-size their businesses for the new environment. At the same time, subscription, advertising, and content opportunities are beginning to reveal themselves. It may be the beginning of a reinvention we have long talked about.

30 March 2020

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Like bread at the bakery, quality journalism has a price in this pandemic moment

Online journalism has gotten rid of the reputation of being quick and cheap. Especially these days, readers appreciate the wide range of data, visualisation, moving images, audio, and text. Whoever calls “paywall down” has not understood the signs of the times. This is a plea from the Neue Zürcher Zeitung (NZZ) newsroom: Get transformation done. A reminder: A digital subscription is about the price of a monthly pizza prosciutto and a beer habit.

30 March 2020

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COVID-19 provides opportunity to reinvent the news industry with constructive journalism

Constructive journalism asks different questions than breaking news or investigative journalism, and it has the potential to unite readers through hope, inspiration, and new ideas.

30 March 2020

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Report from Rome: In health crisis, Italians rediscover the value of quality journalism

Digital subscriptions to Italy’s La Repubblica are up more than 50% to 110,000 during the COVID-19 crisis — in a country with a print single-copy history. The digital managing editor talks with INMA about the consumer shift toward looking for hope and the link between tragedy and quality journalism.

29 March 2020

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Wall Street Journal provides facts, opens paywall for COVID-19 coverage

The Wall Street Journal has placed COVID-19 coverage in front of its paywall to respond to readers’ needs and questions.

29 March 2020

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News organisations are on the frontline of online social interactions during pandemic

COVID-19 highlights an opportunity for news media organisations to create online spaces for people to connect with each other.

29 March 2020

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Navigating your sales team through crisis and ramping up for turnaround

An INMA members-only Webinar presented by Alexander Group outlines key factors in how media advertising sales should respond to the current crisis and how to survive a downturn.

26 March 2020

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Indian media houses respond to national lockdown, myths about print contamination, community opportunities

The world's largest coronavirus lockdown began Tuesday evening in India, kicking off a 21-day struggle for everyone, including the nation’s news media companies. Publishers that rely on print distribution are facing myths of COVID-19 spread through newspapers as they fight fake news and work to get reliable journalism to their readers.

26 March 2020

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Despite COVID-19, Ekstra Bladet was determined that the show must go on — online

After all live music events were canceled in Denmark due to COVID-19, Ekstra Bladet livestreamed a concert by popular alternative rock band Dizzy Mizz Lizzy.

26 March 2020

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The brave face of JoongAng Ilbo’s COVID-19 response

The Korean media company’s production team quarantines itself inside its Daegu plant, extraordinary measures are taken to protect Seoul employees, and the company stares down what may be a long battle with economic recovery. It’s been an emotional ride.

25 March 2020

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Digital subscription benchmarks, best practices during COVID-19 pandemic

Mather Economics has developed benchmarks from publisher data that identify best practices for growing digital subscriptions while staying true to the journalistic mission of informing the public.

25 March 2020

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NWZ Mediengruppe rolls out “Strong Together” initiative in response to COVID-19 pandemic

NWZ Mediengruppe is relying heavily on digital options to stay current on coronavirus coverage and created its “Strong Together” campaign to meet subscribers’ needs. Two big changes: The company has stopped production of its weekly newspapers for one month and is using digitised advertising supplements.

25 March 2020

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7 ways publishers can help their advertisers right now

The relationship between local advertisers and local news publishers is important — and in danger. During this pandemic, news media companies can jump in immediately and help by discussing brand safety, reviewing category blocks, and focusing on verticals relevant to coronavirus.

24 March 2020

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Independent restaurants need your B2C intervention — now

With stay-at-home orders and quarantines putting an end to in-restaurant dining, restaurants and bars face mass elimination in the coming weeks — in some regions of the world, right now — due to COVID-19. While they are reinventing themselves for takeout and delivery, there is no path to success in a “many-to-many” distribution network. Local restaurants need local publishers to create a hub.

24 March 2020

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Globe and Mail uses AI to direct readers to coronavirus coverage

The Globe and Mail used its AI system, Sophi, to identify what kind of coverage readers were looking for as COVID-19 outbreaks began in Canada.

24 March 2020

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Aftonbladet uses automated “Corona Watch” to stay ahead of the story

Using an automated system called Corona Watch, Aftonbladet is able to better monitor and report on new COVID-19 cases and developments.

24 March 2020

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Zero incidents of COVID-19 transmission from print surfaces

To debunk a myth that continues to circulate, INMA looked at the scientific research behind surface-based transmission of the coronavirus — notably newsprint and paper products. The evidence is overwhelming: no transmissions, porous surfaces are safe, and newsprint is safest because of the sterility of ink and paper processes. Beyond this, publishers are taking delivery precautions.

23 March 2020

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5 ways to add trust to content while covering COVID-19

While covering COVID-19, use these research-proven trust techniques — from transparent reporting to solutions journalism.

23 March 2020

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COVID-19 coverage sparks massive increases in subscription starts, engagement

Research from Chartbeat and Piano show increases in news brand pageviews, engaged time, and new subscription starts in the past two weeks, according to INMA Readers First newsletter. Programmatic ad requests skyrocket as eCPMs decline.

23 March 2020

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Expect advertising bust through 2nd quarter then mild rebound, publishers tell INMA

An informal INMA global survey shows the forecasted arc of bust and boom in advertising sales through 2021, categories impacted, the struggle to re-connect with advertisers, challenges with sales reps, and the shift to diversify revenue streams.

22 March 2020

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The short- and long-term impact of COVID-19 to news publishers

FTI Consulting weighs in on the advertising declines the past two weeks, the rise in digital traffic and digital subscriptions, the impact on revenue and EBITDA, and the questions publishers face next.

22 March 2020

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Case studies, survey preview what COVID-19 is doing to advertising revenue

A live INMA Webinar looked at how the coronavirus is impacting news publishers around the world — from operations to subscription opportunities and advertising losses — and what the potential outlook could be.

19 March 2020

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5 breaking news tactics for COVID-19 coverage

As COVID-19 continues triggering panic around the world, there are several ways to engage your audience while helping ease some of their anxiety. Here is a look at what media companies like National Post, CBS, ABC, and ProPublica are doing in the early days of the virus in North America.

19 March 2020

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In crisis and normalcy, why measuring and maximising subscriber lifetime value is key

A Webinar for INMA members looked at how news publishers can calculate and maximise the lifetime value of their digital subscribers — an especially relevant topic as the industry works through the COVID-19 crisis.

18 March 2020

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How COVID-19 upended staff, page views, and advertising at Ekstra Bladet

The 300 employees of Ekstra Bladet started working from home on Friday, after just two days of planning. Yesterday, the team produced its print and digital editions with a completely remote staff — and page views are breaking records. Here is a look into what the Danish tabloid has transitioned to in less than a week and what that might mean for its future work structure, readership, and advertising.

18 March 2020

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5 truisms for news publishers in a contracting economy

Drawing on experiences like 9/11 and the Great Recession, media companies can expect leaps forward during and after the COVID-19 crisis from lurking ideas, an advertising downturn, a prediction on viability, a shift to basics, and opportunities in decline.

17 March 2020

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COVID-19 spurs Vorarlberger Nachrichten to bring its community closer with #VorarlbergSticksTogether

After watching how coronavirus is playing out in neighbouring Italy, regional Austrian newspaper Vorarlberger Nachrichten went beyond regular reporting with a constructive journalism approach involving a microsite where neighbours can help neighbours and a call to shop locally.

16 March 2020

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Dallas Morning News responds to COVID-19 with its first all-remote newspaper

Considering coronavirus is closing in on its country, state, and city, The Dallas Morning News made plans for a remote publication trial. When nine of its journalists were exposed to COVID-19 at a conference, things got more personal. On Saturday, its first remotely published newspaper was a success.

16 March 2020

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Brace yourself: Working full-time from home is different

INMA’s 11 years of a virtual office may offer lessons to media companies and their employees plunging full-time into “work-from-home” environments for the first time due to ramifications from COVID-19.

15 March 2020

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Media execs to INMA: We weren’t ready enough for COVID-19, but we’re rallying

Responding to coronavirus implications, an INMA survey of 56 news media companies worldwide shows a rapid shift to work-from-home, evolution in how business gets done, and workplace changes.

12 March 2020

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On the COVID-19 front line, how South China Morning Post protected its staff

Hong Kong was ground zero when the SARS outbreak fanned out across the world in 2003. SCMP shares lessons learned and protocols created from the SARS virus and how those quickly fell into place when China was hit with coronavirus in January.

12 March 2020

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5 ways Singapore Press Holdings is using SARS newsroom lessons for COVID-19

In 2003, SPH developed a protocol to ensure business continuity during the SARS outbreak. That protocol forms the foundation for how it is now coping with the COVID-19 outbreak. For example, by dividing the newsroom into two teams, Team A and Team B, the media company’s titles continue coverage while limiting exposure. This is they are doing it.

12 March 2020

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Verbatim: How media companies are responding to COVID-19

In a March 2020 survey, INMA members talk about how they are responding to the rapidly evolving coronavirus: operational plans, scenarios, employees, and revenue.

11 March 2020

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COVID-19 and news publishers: What’s happening right now

From donated tablets for coronavirus patients and print newspapers marketed as toilet paper to pop-up newsletters and internal travel bans, here is a brief look at how news media companies around the world are dealing with coronavirus.

10 March 2020

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Top Web resources on “COVID-19 Response”