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AI and the Newsroom

“INMA Knows” is a content surfacing project designed to personally curate all association resources on a single subject of high interest to INMA members

Introduction

The days of editorial staff focusing only on the news of the day are long gone. Among the responsibilities the newsroom has embraced is using Artificial Intelligence as a natural and necessary partner to journalism. Throughout the world, AI is helping journalists and editors share more content, share content more quickly, personalise content, and create new content products. Just outside the newsroom, AI is growing digital subscriptions, digital advertising, and the business of journalism. Thomas Sundgren of United Robots lays the groundwork nicely for the topic: "AI and automation should be a driver for journalism, not the end goal itself."

Dawn McMullan

— Dawn McMullan, INMA

Exclusive INMA material on “AI and the Newsroom”

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How newsrooms can leverage automation

In a members-only Webinar, United Robots discusses the future of automated content like natural language generation, robot texts, and automated quality content based on structured data. Here’s how The Washington Post and The Guardian are doing it.

04 March 2020

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Artificial Intelligence and the news: Learning from London Evening Standard

A Webinar with the London Evening Standard delves into how Artificial Intelligence can be commercialised, as well as the possible applications and challenges for the news media industry.

05 February 2020

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Sports robots interview coaches via text, help small newsrooms

United Robots’ Sports robot allows publishers to expand and improve their sports coverage without reallocating resources.

18 August 2020

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Newsroom automation moves ahead of schedule in 2020

Gota Media invested in newsroom automation as a way to give subscribers more value for local journalism, while EverySport Media Group increased its coverage with automation.

20 December 2020

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Coronavirus: Fact vs Fiction

By mid-February, it was clear that the novel coronavirus would be a massive, global story. At CNN, we began discussions about how we could best serve our audience by keeping them informed on the latest happenings in a timely manner. Different parts of CNN started examining what we could do, and a few ...

01 March 2020

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Jagran New Media uses personalised content recommendation to increase user engagement

Jagran New Media shares how it developed a content personalisation engine that serves the content a reader wants at a particular time of day, driving user engagement up five times.

01 July 2020

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Ringier Axel Springer increases user engagement with focus on automation

A Webinar for INMA members looked at the automation and personalisation journey at Onet, one of Ringier Axel Springer’s news publishers, diving into six key learnings.

02 September 2020

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Bergens Tidende uses AI to reveal newsroom biases, diversify coverage

The Bergens Tidende team believes Artificial Intelligence has the potential to help prevent filter bubbles, contribute to sustainable financing of media operations, and increase diversity in news representation — especially among women.

09 August 2020

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How BBC is reinventing news for voice platforms

With the dramatic rise in the use of voice assistants, news companies need to consider their possibility for the future. Here is a look at how the BBC is already developing its voice-driven news platform.

22 June 2020

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Collaborative project uses AI to examine gender bias in media

Eight news media organisations joined together to form the collaborative AIJO (AI in JOurnalism) project, which takes a closer look at gender bias in news publications from a global perspective.

27 December 2020

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How Helsingin Sanomat automated its COVID-19 updates

Latoja, or Typesetter, is able to get COVID-19 infection rates before human reporters can simply because it checks the data every minute. Here’s how Helsingin Sanomat’s robot writer is working with humans to provide the most up-to-date coverage available.

25 May 2020

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Opportunities, challenges of AI are top of mind throughout news media companies

The thread of AI carried through most every session of the recent INMA World Congress of News Media — study tours, workshops, and conference sessions. Here are the pros (including one surprising one) and the cons that surfaced throughout the week.

05 June 2023

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Upcoming Webinar: What your newsroom needs to know about generative AI

During this week’s INMA Webinar, Timo Grossenbacher, head of newsroom automation for Tamedia in Switzerland, will share his findings as the company has moved from automation to AI.

04 June 2023

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Media CEOs discuss what’s next for news media

At last week’s INMA World Congres of News Media, Product Lead Jodie Hopperton talked with Sinead Boucher, CEO of Stuff; Frederic Kachar, CEO of Infoglobo; Catherine So, CEO of the South China Morning Post; Praveen Someshwar, managing director and CEO of HT Media Group; and Gert Ysebaert, CEO of Mediahuis Group, about the future of media as they see it.

01 June 2023

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News publishers look at the role of AI in changing advertising landscape

INMA’s Advertising Initiative Lead Mark Challinor facilitated Wednesday’s Digital Advertising workshop at the INMA World Congress, which included a discussion on how AI is changing the advertising environment and how news publishers can leverage it.

24 May 2023

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Schibsted experiments with AI, finds 37+ ways it can help

Figuring out what AI’s capabilities are and what problems it can assist with has saved Schibsted journalists 3,000 of hours of work just a few weeks in.

27 March 2023

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BBC product manager shares how automation, AI can help media reach fragmented audiences

As the forms of news media distribution continue to be disrupted, emerging tools from generative AI and automation can provide solutions to help news publishers like the BBC serve fragmented audiences.

22 February 2023

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Media companies should be watching these 3 ChatGPT developments

With the right prompts, ChatGPT can become a valuable tool in many departments. Three of the most promising media departments are marketing, product, and in the newsroom.

20 February 2023

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Practical Examples of Generative AI Use in News Subscription Marketing

INMA Presentation File

18 January 2023

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Collaborating with newsroom on personalisation

INMA Presentation File

17 November 2022

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Sophi.io on AI in the newsroom

INMA Presentation File

17 November 2022

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Approaching personalisation as digital transformation project

INMA Presentation File

17 November 2022

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Path to innovation: from light product to future venture

INMA Presentation File

08 November 2022

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Promise and pitfalls of AI for news media

INMA Presentation File

03 November 2022

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Top product trends 2022

INMA Presentation File

03 November 2022

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Innovation in news media: 6 tech shifts to negotiate

INMA Presentation File

21 September 2022

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5 steps to turn automated content into community asset

INMA Presentation File

14 September 2022

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Mååål! When football, robots manage to retain subscribers

INMA Presentation File

13 September 2022

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Cecilia Campbell’s journey has always been on the cutting edge

In this new, ongoing series, INMA members have a chance to learn more about each other. Today’s profile is Cecilia Campbell, chief marketing officer for United Robots.

17 August 2022

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Globe and Mail uses AI to drive revenue strategies

The Globe and Mail has been using AI-driven tools to drive its revenue for more than a decade. It launched Sophi.io in 2019 to provide other publishers with those same tools.

16 June 2022

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How AI technology supports editorial teams

INMA Presentation File

26 May 2022

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How to cover ultra-local news and not die trying

INMA Presentation File

27 April 2022

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Página 12 uses AI to predict headlines’ appeal

Pagina 12 adopted a seven-step process for determining the performance of each article.

28 February 2022

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Extended Reality expert shares tools, tech for media companies to get started

An INMA Master Class on how newsrooms can use Extended Reality (XR) dove into the tools and technologies journalists can use today to create immersive experiences without a hefty investment. A beginning point? 360-degree video.

10 January 2022

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SPH’s in-house brand safety classification AI helps expand ad inventory

SPH uses an in-house brand safety classification API to ensure that ads only appear next to brand-appropriate content.

29 November 2021

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Dagens Næringsliv establishes its 5 data foundation principles

NHST has developed focus areas to use data to improve its business results across its publications.

09 November 2021

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Badische Zeitung automates, curates with Data Machine

Data Machine is a multifunctional tool that relies on data from external services, then creates a personalised experience for each reader.

01 November 2021

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Ekstra Bladet uses AI to drive audience growth

Artificial Intelligence is increasingly important for a competitive news experience for readers, which has led Ekstra Bladet to pursue it more aggressively.

28 October 2021

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Schibsted identifies 5 areas of AI value creation

Schibsted has focused on how to leverage its data to provide more value to customers, finding five areas it sees as value creation opportunities with AI.

07 October 2021

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A growing number of publishers automate real estate coverage — here’s why

Automated content is helping newsrooms reach individual readers in local communities with stories relevant just to them. Here is a look at how Scandinavian news publishers Bergens Tidende, Gota Media, and Nyheter24 are using that content to boost engagement for readers and advertisers.

05 October 2021

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4 ways Gannett uses technology to build immersive user experiences

Gannett shared with INMA members the various ways in which it uses technology such as Artificial Intelligence, voice technology, and Augmented Reality to create immersive user experiences.

29 September 2021

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Bergens Tidende generates subscribers, revenue with robot-generated real estate content

In Scandinavia, Bergens Tidende has been driving digital subscriptions and revenue through real estate content that is auto-generated by a robot. INMA members learned how at a recent Webinar.

22 September 2021

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Die Presse shares 3 key learnings after changing its data strategy

When Die Presse realised it was gathering CRAP analytics, it changed its process to gather CARE analytics.

08 September 2021

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Hearst uses a 5-point strategy to leverage data

Hearst Newspapers has created a five-part data strategy, including knowing its users, enriching user profiles, and making the data actionable for advertising.

16 August 2021

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Diar's “coopetition” model increases subscriptions for Aller and Amedia

Diar has created a new model of collaboration between news companies — called coopetition — to leverage first-party data and boost revenue.

08 August 2021

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Torstar builds its data foundation from the ground up

Torstar compares its data journey to building a house: You have to start from the ground floor and build it up.

01 August 2021

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Globe and Mail’s dynamic paywall increases digital subscriptions 51%

The Globe and Mail implemented a fully dynamic paywall that offers one-to-one personalisation in real time to ensure they were not leaving any money on the table. It has brought in US$10 million annually, US$8 million more than the old paywall.

06 July 2021

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Globe and Mail’s Sophi creates print-ready edition with AI at Agderposten

The Globe and Mail uses a suite of tools called Sophi to produce camera-ready pages that look and feel like they are created by experienced designers and editors — but are, in reality, built by automation powered by Artificial Intelligence. Here is how it did so at Norwegian media company Agderposten.

17 June 2021

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Nikkei rides the Wave app into the future with increased engagement

Nikkei Wave is an experimental app designed to provide users with an improved recommendation algorithm, auto-generated video view, and a simpler user interface.

18 April 2021

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Robot journalism boosts FVN’s real estate coverage

Using a robot to compile real estate data allows Fædrelandsvennen to broaden its coverage. The robot gathers property data and statistics about real estate sales, producing about 350 articles a month.

15 March 2021

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Small, local media leverage automated journalism to drive conversions, pageviews

Though many small publishers may believe they cannot take advantage of robot journalism, several others are using automation to support their news reporting efforts.

21 February 2021

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FAZ Appetizer uses AI to serve up personalised news feeds, increasing engagement

The FAZ Appetizer uses machine learning to identify readers’ preferences in just two sessions. The app is increasing digital engagement overall while also driving more users to the premium subscription model.

10 January 2021

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Rede Bahia connects with young talent through its Correio of the Future Award

The Correio of the Future Award reached more than 400 students and drew participants from seven universities in Brazil.

05 January 2021

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Aftonbladet uses automated content to quickly build local coverage

Robots can not replace reporters in engaging with local communities, but they can provide the foundation to support local growth like they did in the Aftonbladet newsroom.

28 October 2020

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How BBC is creating voice-first news to meet audience needs

The BBC led INMA members through a Webinar discussing the company's journey into experimenting with voice technology to reach more audiences.

30 September 2020

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What constitutes ethical data mining in the age of “The Social Dilemma?”

The newly released documentary “The Social Dilemma” surfaces questions about data mining the news media industry needs to reckon with.

28 September 2020

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Why Handelsblatt pulled the plug on its robot journalism

Handelsblatt’s text robot reported on stock prices but didn’t understand the nuances of the market to report on action accurately. Here’s how the initiative fell apart.

28 September 2020

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USA Today gamifies social distancing with AR app

USA Today created its “Flatten the Curve” Augmented Reality experience to help users learn good social distancing practices.

14 September 2020

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Pragmatic approach to natural language generation delivers reliable robot journalism

Natural language generation born out of journalism focuses on language quality, variety, and reliability.

30 August 2020

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Times, Sunday Times decrease churn by 49% with digital butler

The Times and The Sunday Times used JAMES, a digital butler driven by Artificial Intelligence, to determine what stories readers were looking for.

11 June 2020

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Vishvas News shares 3 key ways media can break the chain of fake news

Vishvas News, the fact-checking arm of Jagran New Media, shared with INMA members how publishers can fact-check and combat fake news and misinformation by focusing on awareness, empowerment, and support.

26 May 2020

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6 publishers share how they follow audiences from platform to platform

The New York Times, Bonnier, Rede Gazeta, Globe and Mail, Alma Media, and Advance Local share with attendees at INMA’s Virtual World Congress how they are reaching audiences through their content — from print to texting to AI.

25 May 2020

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Crisis highlights need for automated journalism

Journalists should be focused on writing high-quality stories, and robots can help efficiently generate many articles. Efficiency has always been important. The current health and economic crisis highlights that fact.

21 May 2020

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Dagbladet relies on breaking news to propel growth

Placing a greater focus on breaking news has helped increase Dagbladet’s pageviews and has lengthened the amount of time readers spend on a page. Here are three reasons the news media company has been successful with this initiative.

26 April 2020

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Mediahuis shares 7 effective strategies to personalise news

Staying relevant to readers is critical but challenging in today’s digital world. Here’s what Mediahuis learned about improving readers' experiences through personalisation.

12 April 2020

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Globe and Mail uses AI to direct readers to coronavirus coverage

The Globe and Mail used its AI system, Sophi, to identify what kind of coverage readers were looking for as COVID-19 outbreaks began in Canada.

24 March 2020

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All advertising is local: connecting with customers when it matters most

Amidst coronavirus social distancing suggestions and ordinances, small businesses are scrambling to adjust. Advertising partners can help get the message out as everything changes.

23 March 2020

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Sophi Automation

Canada’s national newspaper has a secret: The Globe and Mail’s digital properties are powered by an artificial intelligence engine called Sophi that autonomously curates 95 per cent of our content. The result has been a dramatic improvement in our business.   Sophi understands how much a story contributes ...

01 March 2020

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Correio of the Future Award

The campaign had five main goals: Encourage the development of innovative journalistic products in our community; Attract technology talents for thinking about innovation in journalism; Combine expertises of journalism + technology + design efficiently; Tighten the relationship between Correio and the ...

01 March 2020

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Mediahuis uses machine learning and brain patterns to predict customer behaviour

Using the psychology of how the human brain reacts to numbers, Mediahuis uses its reader data to create custom audiences for its advertisers.

30 January 2020

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Introducing Cicero AI, Globe and Mail’s information mining tool

Cicero is an AI tool used at The Globe and Mail by investigative journalists to mine mountains of data. This is how it works.

08 January 2020

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