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INMA Knows

AI and the Newsroom

“INMA Knows” is a content surfacing project designed to personally curate all association resources on a single subject of high interest to INMA members

Introduction

The days of editorial staff focusing only on the news of the day are long gone. Among the responsibilities the newsroom has embraced is using Artificial Intelligence as a natural and necessary partner to journalism. Throughout the world, AI is helping journalists and editors share more content, share content more quickly, personalise content, and create new content products. Just outside the newsroom, AI is growing digital subscriptions, digital advertising, and the business of journalism. Thomas Sundgren of United Robots lays the groundwork nicely for the topic: "AI and automation should be a driver for journalism, not the end goal itself."

Dawn McMullan

— Dawn McMullan, INMA

Exclusive INMA material on “AI and the Newsroom”

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Media companies should be watching these 3 ChatGPT developments

With the right prompts, ChatGPT can become a valuable tool in many departments. Three of the most promising media departments are marketing, product, and in the newsroom.

20 February 2023

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Schibsted experiments with AI, finds 37+ ways it can help

Figuring out what AI’s capabilities are and what problems it can assist with has saved Schibsted journalists 3,000 of hours of work just a few weeks in.

27 March 2023

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BBC product manager shares how automation, AI can help media reach fragmented audiences

As the forms of news media distribution continue to be disrupted, emerging tools from generative AI and automation can provide solutions to help news publishers like the BBC serve fragmented audiences.

22 February 2023

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Opportunities, challenges of AI are top of mind throughout news media companies

The thread of AI carried through most every session of the recent INMA World Congress of News Media — study tours, workshops, and conference sessions. Here are the pros (including one surprising one) and the cons that surfaced throughout the week.

05 June 2023

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Here’s your AI reading list for the dog days of summer

Sometimes a deep, thoughtful dive into the biggest topic in media — and beyond — requires the leisurely pace of summer days. So, here’s your summer AI reading list.

31 July 2023

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Hearst uses a 5-point strategy to leverage data

Hearst Newspapers has created a five-part data strategy, including knowing its users, enriching user profiles, and making the data actionable for advertising.

16 August 2021

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Globe and Mail’s dynamic paywall increases digital subscriptions 51%

The Globe and Mail implemented a fully dynamic paywall that offers one-to-one personalisation in real time to ensure they were not leaving any money on the table. It has brought in US$10 million annually, US$8 million more than the old paywall.

06 July 2021

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The generative AI hype, disillusionment are waning, so now comes the plateau

The transformative potential of AI in the media industry has been hailed, hyped, and critiqued in equal measures over the past few months. It seems like the hype is cooling down, which means media is approaching the disillusionment phase in the hype cycle.

31 July 2023

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AI intersects the newsroom in many positive, challenging ways

During the recent INMA Asia/Pacific News Media Summit, Singaporean tech journalist Eileen Yu dug into what’s driving AI, what’s driving the newsroom, how AI helps a journalist, as well as the pros and cons of the technology.

31 July 2023

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KStA increases engagement from homepage with recommender system

KStA tested its machine learning recommendation service to develop a recommender that would drive user engagement from the homepage. It worked: The company saw up to 80% uplift in CTR compared to the manual curation of content and up to 13% uplift in user engagement for recommended articles.

04 July 2023

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Globe and Mail’s Sophi creates print-ready edition with AI at Agderposten

The Globe and Mail uses a suite of tools called Sophi to produce camera-ready pages that look and feel like they are created by experienced designers and editors — but are, in reality, built by automation powered by Artificial Intelligence. Here is how it did so at Norwegian media company Agderposten.

17 June 2021

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Media CEOs discuss what’s next for news media

At last week’s INMA World Congres of News Media, Product Lead Jodie Hopperton talked with Sinead Boucher, CEO of Stuff; Frederic Kachar, CEO of Infoglobo; Catherine So, CEO of the South China Morning Post; Praveen Someshwar, managing director and CEO of HT Media Group; and Gert Ysebaert, CEO of Mediahuis Group, about the future of media as they see it.

01 June 2023

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Mediacorp uses AI to win a bigger audience for TV news

AI SmartCut is helping Mediacorp dramatically increase the number of news video reports it posts online, not just for CNA’s Web site but for its YouTube channel as well.

12 June 2023

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News publishers look at the role of AI in changing advertising landscape

INMA’s Advertising Initiative Lead Mark Challinor facilitated Wednesday’s Digital Advertising workshop at the INMA World Congress, which included a discussion on how AI is changing the advertising environment and how news publishers can leverage it.

24 May 2023

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4 ways Gannett uses technology to build immersive user experiences

Gannett shared with INMA members the various ways in which it uses technology such as Artificial Intelligence, voice technology, and Augmented Reality to create immersive user experiences.

29 September 2021

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Diar's “coopetition” model increases subscriptions for Aller and Amedia

Diar has created a new model of collaboration between news companies — called coopetition — to leverage first-party data and boost revenue.

08 August 2021

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Bergens Tidende generates subscribers, revenue with robot-generated real estate content

In Scandinavia, Bergens Tidende has been driving digital subscriptions and revenue through real estate content that is auto-generated by a robot. INMA members learned how at a recent Webinar.

22 September 2021

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AI tsunami revamps the competitive strategy of news media

Hundreds of AI-generated news Web sites are popping up. Smaller media companies are buying off-the-shelf AI tools, which provide no competitive advantages. Academics studying AI and the news weigh in on these trends, advising news media companies to lean into their unique journalism.

23 July 2023

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Torstar builds its data foundation from the ground up

Torstar compares its data journey to building a house: You have to start from the ground floor and build it up.

01 August 2021

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MediaCorp’s CNA shares 7 lessons learned from two AI projects

Lyn-Yi Chung, deputy chief editor at MediaCorp’s CNA based in Singapore, details the company’s AI initiative during the recent INMA Asia/Pacific News Media Summit.

01 August 2023

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Mediahuis shares 7 effective strategies to personalise news

Staying relevant to readers is critical but challenging in today’s digital world. Here’s what Mediahuis learned about improving readers' experiences through personalisation.

12 April 2020

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Ekstra Bladet used 3 core goals to create an AI-powered news experience

Ekstra Bladet began its journey toward becoming an AI-powered news brand in 2020 and now has multiple AI applications live on its platform.

24 July 2023

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How newsrooms can leverage generative AI — and common pitfalls to avoid

During Wednesday's Webinar, Nicholas Diakopoulos of the Computational Journalism Lab at Northwestern University took a deep dive into the challenges, opportunities, and limitations of using AI in the newsroom.

28 June 2023

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News organisations embrace codes of conduct, use of AI

During the INMA World Congress of News Media, news executives shared lessons learned and best practices of how their newsrooms are embracing generative AI and the guidelines it requires.

14 June 2023

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Bergens Tidende uses AI to reveal newsroom biases, diversify coverage

The Bergens Tidende team believes Artificial Intelligence has the potential to help prevent filter bubbles, contribute to sustainable financing of media operations, and increase diversity in news representation — especially among women.

09 August 2020

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A growing number of publishers automate real estate coverage — here’s why

Automated content is helping newsrooms reach individual readers in local communities with stories relevant just to them. Here is a look at how Scandinavian news publishers Bergens Tidende, Gota Media, and Nyheter24 are using that content to boost engagement for readers and advertisers.

05 October 2021

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Ekstra Bladet uses AI to drive audience growth

Artificial Intelligence is increasingly important for a competitive news experience for readers, which has led Ekstra Bladet to pursue it more aggressively.

28 October 2021

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Die Presse shares 3 key learnings after changing its data strategy

When Die Presse realised it was gathering CRAP analytics, it changed its process to gather CARE analytics.

08 September 2021

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News publishers can leverage AI by keeping these 3 points in mind

During this week’s Webinar, the former head of worldwide business development and strategy, media, and entertainment at Microsoft explained the risks and opportunities associated with generative AI.

26 July 2023

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Globe and Mail uses AI to drive revenue strategies

The Globe and Mail has been using AI-driven tools to drive its revenue for more than a decade. It launched Sophi.io in 2019 to provide other publishers with those same tools.

16 June 2022

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Nikkei rides the Wave app into the future with increased engagement

Nikkei Wave is an experimental app designed to provide users with an improved recommendation algorithm, auto-generated video view, and a simpler user interface.

18 April 2021

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Creativity, humour play role in generative AI adoption for newsroom

Developing policies related to generative AI is important, but newsrooms should also be thinking about how to use it daily in storytelling and journalism.

10 July 2023

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Badische Zeitung automates, curates with Data Machine

Data Machine is a multifunctional tool that relies on data from external services, then creates a personalised experience for each reader.

01 November 2021

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Schibsted identifies 5 areas of AI value creation

Schibsted has focused on how to leverage its data to provide more value to customers, finding five areas it sees as value creation opportunities with AI.

07 October 2021

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Newsrooms should consider 3 insights as they experiment with generative AI

The Associated Press is working on five projects that use AU to support local newsrooms — from automating the writing of public safety incidents to sorting news tips from the public. Here are a few insights shaping those projects.

17 July 2023

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SPH’s in-house brand safety classification AI helps expand ad inventory

SPH uses an in-house brand safety classification API to ensure that ads only appear next to brand-appropriate content.

29 November 2021

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Collaborative project uses AI to examine gender bias in media

Eight news media organisations joined together to form the collaborative AIJO (AI in JOurnalism) project, which takes a closer look at gender bias in news publications from a global perspective.

27 December 2020

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Cecilia Campbell’s journey has always been on the cutting edge

In this new, ongoing series, INMA members have a chance to learn more about each other. Today’s profile is Cecilia Campbell, chief marketing officer for United Robots.

17 August 2022

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Times, Sunday Times decrease churn by 49% with digital butler

The Times and The Sunday Times used JAMES, a digital butler driven by Artificial Intelligence, to determine what stories readers were looking for.

11 June 2020

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Extended Reality expert shares tools, tech for media companies to get started

An INMA Master Class on how newsrooms can use Extended Reality (XR) dove into the tools and technologies journalists can use today to create immersive experiences without a hefty investment. A beginning point? 360-degree video.

10 January 2022

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Página 12 uses AI to predict headlines’ appeal

Pagina 12 adopted a seven-step process for determining the performance of each article.

28 February 2022

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Dagens Næringsliv establishes its 5 data foundation principles

NHST has developed focus areas to use data to improve its business results across its publications.

09 November 2021

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Small, local media leverage automated journalism to drive conversions, pageviews

Though many small publishers may believe they cannot take advantage of robot journalism, several others are using automation to support their news reporting efforts.

21 February 2021

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African newsrooms delve into AI for engagement, marketing, journalism

Executives from Pulse Africa in Ghana, Premium Times in Nigeria, the Daily Maverick in South Africa, and the China European International Business School in Ghana shared successes and challenges of AI in African newsrooms with attendees of the INMA Africa Media Summit.

11 July 2023

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How newsrooms can leverage automation

In a members-only Webinar, United Robots discusses the future of automated content like natural language generation, robot texts, and automated quality content based on structured data. Here’s how The Washington Post and The Guardian are doing it.

04 March 2020

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How BBC is creating voice-first news to meet audience needs

The BBC led INMA members through a Webinar discussing the company's journey into experimenting with voice technology to reach more audiences.

30 September 2020

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What constitutes ethical data mining in the age of “The Social Dilemma?”

The newly released documentary “The Social Dilemma” surfaces questions about data mining the news media industry needs to reckon with.

28 September 2020

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Ringier Axel Springer increases user engagement with focus on automation

A Webinar for INMA members looked at the automation and personalisation journey at Onet, one of Ringier Axel Springer’s news publishers, diving into six key learnings.

02 September 2020

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Artificial Intelligence and the news: Learning from London Evening Standard

A Webinar with the London Evening Standard delves into how Artificial Intelligence can be commercialised, as well as the possible applications and challenges for the news media industry.

05 February 2020

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Robot journalism boosts FVN’s real estate coverage

Using a robot to compile real estate data allows Fædrelandsvennen to broaden its coverage. The robot gathers property data and statistics about real estate sales, producing about 350 articles a month.

15 March 2021

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Why Handelsblatt pulled the plug on its robot journalism

Handelsblatt’s text robot reported on stock prices but didn’t understand the nuances of the market to report on action accurately. Here’s how the initiative fell apart.

28 September 2020

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Sports robots interview coaches via text, help small newsrooms

United Robots’ Sports robot allows publishers to expand and improve their sports coverage without reallocating resources.

18 August 2020

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How Helsingin Sanomat automated its COVID-19 updates

Latoja, or Typesetter, is able to get COVID-19 infection rates before human reporters can simply because it checks the data every minute. Here’s how Helsingin Sanomat’s robot writer is working with humans to provide the most up-to-date coverage available.

25 May 2020

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Introducing Cicero AI, Globe and Mail’s information mining tool

Cicero is an AI tool used at The Globe and Mail by investigative journalists to mine mountains of data. This is how it works.

08 January 2020

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Aftonbladet uses automated content to quickly build local coverage

Robots can not replace reporters in engaging with local communities, but they can provide the foundation to support local growth like they did in the Aftonbladet newsroom.

28 October 2020

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Vishvas News shares 3 key ways media can break the chain of fake news

Vishvas News, the fact-checking arm of Jagran New Media, shared with INMA members how publishers can fact-check and combat fake news and misinformation by focusing on awareness, empowerment, and support.

26 May 2020

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Globe and Mail uses AI to direct readers to coronavirus coverage

The Globe and Mail used its AI system, Sophi, to identify what kind of coverage readers were looking for as COVID-19 outbreaks began in Canada.

24 March 2020

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6 publishers share how they follow audiences from platform to platform

The New York Times, Bonnier, Rede Gazeta, Globe and Mail, Alma Media, and Advance Local share with attendees at INMA’s Virtual World Congress how they are reaching audiences through their content — from print to texting to AI.

25 May 2020

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Newsroom automation moves ahead of schedule in 2020

Gota Media invested in newsroom automation as a way to give subscribers more value for local journalism, while EverySport Media Group increased its coverage with automation.

20 December 2020

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How BBC is reinventing news for voice platforms

With the dramatic rise in the use of voice assistants, news companies need to consider their possibility for the future. Here is a look at how the BBC is already developing its voice-driven news platform.

22 June 2020

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Jagran New Media uses personalised content recommendation to increase user engagement

Jagran New Media shares how it developed a content personalisation engine that serves the content a reader wants at a particular time of day, driving user engagement up five times.

01 July 2020

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Crisis highlights need for automated journalism

Journalists should be focused on writing high-quality stories, and robots can help efficiently generate many articles. Efficiency has always been important. The current health and economic crisis highlights that fact.

21 May 2020

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FAZ Appetizer uses AI to serve up personalised news feeds, increasing engagement

The FAZ Appetizer uses machine learning to identify readers’ preferences in just two sessions. The app is increasing digital engagement overall while also driving more users to the premium subscription model.

10 January 2021

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Mediahuis uses machine learning and brain patterns to predict customer behaviour

Using the psychology of how the human brain reacts to numbers, Mediahuis uses its reader data to create custom audiences for its advertisers.

30 January 2020

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Der Spiegel, The Times share how they put GenAI tools to work in the newsroom

During this week’s Webinar, presented by the INMA Generative AI Initiative, INMA members heard how Der Spiegel and The Times are harnessing GenAI’s power and reaping its benefits.

12 June 2024

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India Today features GenAI-powered TV anchor

India Today’s Sana, an generative AI-powered TV anchor, speaks multiple languages, has no learning curve, and is now featured during the media company’s prime time news spot.

09 June 2024

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UalterAI helps Clarín readers consume more information in less time

UalterAI is a new reading AI assistant that gathers and abbreviates information from news articles to boost readership and engagement for Clarín audiences.

09 June 2024

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Journalism academics share recommended GenAI tools for newsrooms

During the recent INMA Generative AI Master Class, Jeremy Caplan, director of teaching and learning at the City University of New York’s Newmark Graduate School of Journalism, and Nikita Roy, a Knight Fellow at the International Centre for Journalists in Toronto, shared some AI tools that can help make journalists’ jobs easier.

06 June 2024

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News media companies share AI revenue opportunities, ethical considerations

Media leaders from Times Internet, Nikkei, Stuff, The New York Times, and Bayerischer Rundfunk shared how they are using AI to generate revenue and emphasised the importance of defined ethics around the technology’s use during INMA’s recent Generative AI Master Class.

05 June 2024

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7 news companies detail how AI helps them better serve customers

From chatbots to article summarisation tools, media leaders from Axel Springer, The Globe and Mail, Frankfurter Allgemeine Zeitung, Süddeutsche Zeitung Digitale Medien, Medien Hub Bremen-Nordwest, Bergens Tidende, and India Today shared how their companies are using AI during the recent INMA Generative AI master class.

04 June 2024

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Media outlets use generative AI to improve workflows, efficiency

Media leaders from HT Media, OVB Media, JP/Politikens Hus, Bayerischer Rundfunk, Nordwest Media, and Mediahuis Nord shared how their companies are using generative AI to save time — and money — during the Generative AI master class, part of INMA’s Generative AI Initiative.

03 June 2024

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GenAI case studies include automated video transcripts, radio traffic reports

From Hearst’s AI-assisted subscription growth to NZME’s soon-to-be AI-generated traffic reports, here’s a look at several interesting AI case studies around the world.

28 May 2024

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Nikkei, Stuff monetise generative AI content

GenAI is already creating money-making content.

27 May 2024

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The Quint creates a cheat sheet to identify AI-generated images

As AI-generated images have flooded the Internet, causing confusion for viewers and even other media organisations, The Quint created a guide to help identify the tell-tale signs of an AI image.

27 May 2024

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Focus must move from what AI tech does to what it can do for local readers

Both rules-based AI and generative AI based on current large language models have their place in newsrooms, but they serve different purposes.

20 May 2024

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Hearst’s Producer-P tool promotes responsible use of AI

Hearst Newspapers developed its own tool, dubbed Producer-P, to assist journalists in creating optimised headlines, SEO titles, URLs, related links, and notification summaries.

19 May 2024

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GenAI tool saves €500,000 annually at OVB Media

Wortwandler, a generative AI editing tool developed by OVB Media, edits copy for all local editions, and now another tool responds to customer complaints.

13 May 2024

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Understand AI’s capabilities, communicate use cases to become a savvy media leader

By effectively designing AI use cases, communicating their benefits, and collaborating with key market players, media companies can significantly enhance operational efficiencies and drive innovative content strategies.

13 May 2024

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Berlingske Media, DPG Media show the value of a user needs framework

During this week’s Webinar, Lars K. Jensen of Berlingske Media and Roy Wassink of DPG Media NV told INMA members how user needs models have helped improve their processes and outcomes.

08 May 2024

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Media executives along INMA London study tours discuss current AI uses

Executives at media study tour stops around London shared their current AI uses and thoughts about its future with INMA study tour attendees. Here’s what they — and advertising legend Sir John Hegarty — had to say.

06 May 2024

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News companies face new questions, challenges, opportunities with GenAI

During the GenAI Workshop at the recent INMA World Congress of Media in London, executives from Holtzbrinck, CNA, Microsoft, and Ringier Media discussed the uses, pros, and cons of GenAI in media.

06 May 2024

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News subscription myths include a ceiling, fatigue, news avoidance

During the INMA World Congress of News Media in London, INMA Researcher-in-Residence and Readers First Initiative Lead Greg Piechota addressed myths about subscriptions, including that news avoiders are a big problem for news companies.

01 May 2024

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Media icon Sir Martin Sorrell shares 5 impacts of AI’s effect on news media

Sir Martin Sorrell, executive chairman of S4 Capital, talked about the future of media advertising and AI during the INMA World Congress of News Media in London.

01 May 2024

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GenAI is redesigning news media companies in the second era of AI

StoryFlow founder David Caswell discussed how AI is transforming news media companies during the recent INMA World Congress of News Media in London.

30 April 2024

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Axel Springer CEO discusses OpenAI deal, how AI can improve journalism

During the INMA World Congress of News Media in London, Mathias Döpfner, chief executive officer of Axel Springer, shared insights into negotiations with OpenAI, as well as the risks and rewards of AI for news media companies.

29 April 2024

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Wall Street Journal SEO director advises a focus on core content to win at AI search

Edward Hyatt, director of SEO at The Wall Street Journal, says news media companies should focus on content that makes them unique if they want to win the AI-search game.

29 April 2024

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Schibsted, Bonnier executives share sustainability strategies amidst digital transformation

During INMA’s 2024 World Congress of News Media in London, Siv Juvik Tveitnes, chief executive officer at Norway’s Schibsted News, and Anders Eriksson, chief executive officer at Sweden’s Bonnier News, discussed the digitisation of the media industry.

28 April 2024

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Data, AI, audience expansion techniques drive high-performance newsrooms in the digital era

During the INMA World Congress of News Media in London on Thursday, a panel of editors from media companies around the world discussed what business models are working in the rapidly evolving digital age.

26 April 2024

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New York Times’ executive editor shares thoughts on AI, 2024 election coverage

The political team of The New York Times has grown compared to the last election cycle, with big polling and real-time election data, but the organisation has been unable to gather the same degree of interest from news consumers as in the past, New York Times Executive Editor Joseph Kahn said during the INMA World Congress of News Media in London.

24 April 2024

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Media companies show resilience in the face of rapid change, INMA CEO says

To kick off the 2024 INMA World Congress of News Media, INMA CEO and Executive Director Earl Wilkinson addressed the challenges media companies face and the changing priorities in today’s media environment.

24 April 2024

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AI is revolutionising journalism, and newsrooms must get on board

No research has concluded AI will replace journalists, although it will impact certain tasks in the newsroom.

24 April 2024

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New INMA report showcases 31 ways news publishers are using generative AI

INMA has released the first of several mini-reports on generative AI and the news media as part of its Generative AI Initiative. The report, free to INMA members, features 31 ways news media companies are using GenAI right now.

18 April 2024

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Rede Gazeta experiments with GenAI to create its own news assistant

During this week’s INMA members-only Webinar, Eduardo Lindenberg, director of innovation at Rede Gazeta, shared how the company used generative AI to build a news assistant.

16 April 2024

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Ippen Digital, Mediafin share how they created customer-facing GenAI products

During the recent GenAI Webinar, Alessandro Alviani of Ippen Digital in Germany and Isaac Van Der Straeten of Mediafin in Belgium shared some of the customer-facing GenAI products they are working on.

15 April 2024

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INMA Global Media Awards entries give look at current GenAI case studies

Generative AI is still at the stage where everyone is looking to see what their peers are doing. Here’s a list from entries into this year’s INMA Global Media Awards to give you a clue.

01 April 2024

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Clarín enhances content reading experience through AI innovation

Julián Gallo, creator of the UalterAI tool and adviser to Argentine newspaper Clarín, explained and demonstrated the tool during a recent INMA Webinar, sharing how it is helpful to journalists and readers.

27 March 2024

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Hearst Newspapers leverages AI to build local content, reader loyalty

Tim O’Rourke, vice president/content strategy for Hearst Newspapers, leads the company’s DevHub, which helps provide high-quality interactive local content typically only found in much larger publications. He shared the strategy behind the technology with INMA members.

26 March 2024

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Journalism must use cutting-edge tech to evolve without sacrificing integrity

News media companies have lots of AI tools to choose from; the most important thing is choosing something and implementing it strategically.

26 March 2024

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News publishers can leverage GenAI to protect themselves against AI-powered search

During the recent INMA Generative AI Initiative Webinar, Edward Hyatt, director of newsroom SEO at The Wall Street Journal, shared how news publishers can build strategies around GenAI that will help them work with Google’s search generative experience (SGE).

25 March 2024

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Bauer Media Group, Grupo RBS share their GenAI experiences

During this week’s Webinar, INMA members heard from Rob Aherne, director of the Imagine programme at Bauer Media Group, and João Matos, engineering and data science manager at Grupo RBS, about what they have learned so far on their respective AI journeys.

06 March 2024

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News publishers connect to audiences through AI and understanding their needs

During the INMA Media Subscription Summit, Aliya Itzkowitz of FT Strategies, John Kundert of Financial Times, and Renzo Veenstra of Omroep Brabant looked at how AI is changing the news media industry and how publishers can better engage with audiences.

06 March 2024

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News publishers can benefit from these 11 GenAI uses

From helping with diversity at The Baltimore Times to learning from how Jagran New Media built its own chat product, here are 11 uses of GenAI media teams should know about.

05 March 2024

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Advance Local explains how AI and robots are shaping news coverage

During INMA’s Media Subscriptions Summit, Advance Local explained how it worked with United Robots to automate weather alerts and real estate updates to provide better coverage.

03 March 2024

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Art, science of experimentation: Advance Local, United Robots, automated content

INMA Presentation File

01 March 2024

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AI can help news publishers personalise while scaling up

During the INMA Media Subscriptions Summit on Wednesday in New York, Rajkumar Venkatesan, marketing professor at the University of Virginia’s Darden School of Business, shared key takeaways from his recent work that can help publishers take advantage of AI.

28 February 2024

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NPR, Ringier MediaTech share lessons on building chat products

During this week’s Webinar, INMA members heard from Steve Henn and Alex Goldmark, who built NPR’s Planet Money chatbot, and Bernd Volf of Ringier MediaTech, who shared their experiences creating a new chat product.

28 February 2024

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Upgrade storytelling for engagement, community impact

INMA Presentation File

28 February 2024

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Jagran New Media follows the data to develop new products, grow its audience

During this week’s Webinar, INMA members heard from Debosmita Bhattacharya, product head at Jagran New Media, about how the company has leveraged data insights to grow its business.

21 February 2024

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Ippen Digital shares the why behind its AI-driven newsroom

Responding to reader desire to decide how they want their news, Ippen Digital Editor-in-Chief Markus Knall is focused on “versioning” their content.

18 February 2024

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GenAI opens door to easy, one-to-one personalisation of news

Ippen Digital and HT Media share personalisation use cases for GenAI. Also, several GenAI tidbits you need to know this week.

15 February 2024

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AI tools can improve newsroom processes in 4 ways

While concerns about job displacement persist, the future likely holds a collaborative space where journalists harness the capabilities of AI tools for a more efficient, accurate, and engaging news ecosystem.

12 February 2024

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Ring Publishing research shows how AI is transforming journalism

Ring Publishing is looking at the many ways AI tools contribute to accuracy, efficiency, and innovation in the newsroom. Here are some of their key findings.

11 February 2024

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Ringier Axel Springer, DPG Media share insights into leveraging Generative AI

During this week’s Webinar, Inga Apiecionek, AI solution manager at Ringier Axel Springer in Poland, and Lars Anderson, head of innovation at DPG Media in The Netherlands, joined INMA’s Generative AI Initiative Lead Sonali Verma to share how they began using GenAI in their companies.

07 February 2024

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Small news publishers are making great strides with GenAI

Metro Market Media and The Palm Springs Post in the United States and Norwegian electricity daily Europower share how they are using GenAI with limited resources.

05 February 2024

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Latin American media companies are finding their way with GenAI, too

European media companies are making big splashes with GenAI, but so are other news publishers around the world. Here’s a look at use cases from Redegazeta in Brazil and Ovaciones in Mexico City.

04 February 2024

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News publishers face challenges amidst tremendous opportunities in 2024

News publishers worldwide have tremendous opportunities for coverage in 2024 but also face significant challenges, said Greg Piechota, INMA’s researcher-in-residence and lead of INMA’s Readers First Initiative, during this week’s Webinar.

31 January 2024

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Latin-American media companies, small publishers are finding their way with GenAI, too

European media companies are making big splashes with GenAI, but so are other news publishers around the world. Here’s a look at use cases from Redegazeta in Brazil, Ovaciones in Mexico City, as well as Metro Market Media and The Palm Springs Post in the United States.

31 January 2024

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Behind the curtain on the “INMA conversation,” members will see 4 priorities

Four crucial focuses of the INMA community in recent days include how to: elevate mobile in the product and tech community, figure out newsroom transformation, tell the story of GenAI, and nail a subscription strategy in the next two years.

29 January 2024

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Media companies are using GenAI in multiple ways right now

INMA’s new Generative AI Initiative will dive into how news media companies are using AI right now — from an AI news anchor at India Today to a GPT-based chatbot that answers questions at Axel Springer to 3,000 local news stories written at News Corp.

22 January 2024

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OpenAI executive offers a closer look at ChatGPT for news media companies

During this week’s Webinar, INMA members heard from James Dyett, OpenAI’s head of platform accounts, about some of the challenges and opportunities created by AI.

17 January 2024

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Schibsted finds success with AI audio

Looking to deepen engagement with its journalism and attract younger audiences, Schibsted recently turned to audio articles.

15 January 2024

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INMA President Maribel Perez Wadsworth shares thoughts on media in 2024

During this week’s Webinar, INMA President Maribel Perez Wadsworth and Executive Director/CEO Earl Wilkinson outlined what’s in store for the industry.

10 January 2024

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Daily Maverick experiments with in-house AI solutions while learning from its editors

The Daily Maverick experimented with OpenAI to discover what the technology could do and how it could be used.

08 January 2024

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2024 GenAI trends to include cloud infrastructure development, skill building

2024 is poised to be a pivotal year in AI development, especially in generative forms, with profound impacts on business and the news publishing industry.

01 January 2024

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AI should be understood for the operational, not magical, gifts it brings

Don’t let the headlines fool you: Generative AI is more tactical and operational than organisation changing. Still, the exploration and possibilities — with expectations managed — are exciting for news media companies.

18 December 2023

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News companies prepare for the lasting changes generative AI brings

During Tuesday’s Webinar, members heard from Jodie Hopperton, Product Initiative lead for INMA, and Ritvvij Parrikh, senior director of product for The Times of India/digital, who shared thoughts on how news media companies are preparing for generative AI and future technology.

12 December 2023

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AI, bundling, and Big Tech platforms are key disruptors news publishers face

During this week’s Webinar, INMA members heard from Benedict Evans, an independent technology analyst, who looked at how the industry is being disrupted and what it means for the future.

05 December 2023

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INMA AI study tour in New Delhi yields 9 key AI-focused takeaways

A recent two-day INMA New Delhi Study tour with a spotlight on AI involved discussions about AI investments, LLMs, and revenue implications.

05 December 2023

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Beyond AI, the newsroom of tomorrow must prepare for AGI

While some experts don’t believe Artificial General Intelligence will be achieved, others think AI will possess 10 times the wisdom of all mankind within a decade.

03 December 2023

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Newsroom leaders share ways to approach AI, social media challenges

During the recent INMA Newsroom Innovation Master Class, media leaders from the Craig Newmark Graduate School of Journalism at CUNY, The Independent, The News Movement, and Reuters News Agency discussed how social media and AI are creating new challenges for media leadership today.

03 December 2023

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News publishers will focus on AI, customer journeys, personalisation in 2024

During this week's Webinar, INMA Product Initiative Lead Jodie Hopperton was joined by Riske Betten, product director, Mediahuis; Kara Chiles, senior vice president/consumer products, Gannett; and Julian Delany, CTO data and digital, News Corp Australia to discuss what to expect in the new year.

29 November 2023

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JournalismGPT harnesses AI tech, customised for news publishers’ needs

JournalismGPT assists in preparing for interviews, finds fresh story angles, and, overall, simplifies the editorial process.

20 November 2023

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ChatGPT a year on and it’s clear not all AI is created equal

The emergence of generative AI in the news publishing space has caused some confusion about how to approach any kind of Artificial Intelligence tool responsibly.

19 November 2023

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Can ChatGPT help news publishers build trust, community?

As news media companies look for ways to connect with readers — and build trust — the human-like qualities of ChatGPT may help. Also, where does a product manager start with AI?

13 November 2023

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News publishers share culture that prioritises data company-wide

Data must be democratised and actionable for teams across an organisation, media leaders from News UK, Financial Times, Condé Nast, Mediahuis Belgium, Süddeutsche Zeitung, and NZZ told attendees to the recent Smart Data Master Class.

09 November 2023

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Aftonbladet creates a short-term AI innovation, efficiency team

The cross-functional task force of nine employees is tasked with identifying problems throughout the company and assessing what can be solved quickly with AI tools.

06 November 2023

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Guardian, Ekstra Bladet, Schibsted, Bonnier share practical applications of AI

During the recent INMA Smart Data Master Class, media data leaders shared how their companies are using AI to power annotations, enhance the live chat experience, connect subscribers with content, and experiment with human connection.

06 November 2023

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AI and humans can work together in newsrooms

During this week’s Webinar, Dr. Mario García shared insights from his forthcoming book to explain how news media companies can benefit from AI.

02 November 2023

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AI: The Next Revolution for Content Creation

INMA Presentation File

02 November 2023

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News media companies must take a stand against AI

As generative AI becomes part of our lives, news media companies must plan now to ensure it doesn’t rob the industry of revenue and audiences.

01 November 2023

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Adapting to AI is an urgent priority for media companies

AI is not a challenge affecting only specific facets of newsroom organisation and should not be treated as such.

31 October 2023

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Technology increasingly meets news with AI integration

Technology is increasingly playing a pivotal role in enhancing news delivery and ensuring readers receive timely and relevant information.

30 October 2023

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BBC, SKY, Guardian lean into live blogging, TikTok, AI to engage readers

Live blogging is a key feature for newsrooms hoping to attract younger audiences and maintain diverse engagement.

24 October 2023

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Metro World News sees 31% increase in new users with AI use in newsroom

In the two months since the company implemented AI into its workflow, Metro World News experienced a remarkable 31% increase in new users, a substantial 38% rise in pageviews, and a notable 10% increase in average session duration.

24 October 2023

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News design veteran Mario García envisions AI storm disrupting publishing

News design veteran and author Mario García shares his thoughts on AI, including how helpful it is to visual journalism.

24 October 2023

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AI-generated article summary hack-day experiments become standard feature at Schibsted

Articles with AI-generated summaries have open rates in the 20% to 30% range with strong engagement from younger readers.

23 October 2023

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Where is Generative AI taking us next?

INMA Presentation File

19 October 2023

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News publishers should prioritise AI, tech literacy for journalists

AI is ending the days of journalists being exempt from technical training. Training for journalists — and buy-in from said journalists — must level up.

17 October 2023

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AI can assist with editorial insight but human editors still play crucial role

Despite the advancements in AI technology, the relationship between AI and the newsroom remains most effective when humans utilise AI as a tool.

17 October 2023

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Jagran New Media deploys AI for user targeting, sees unparalleled engagement

A solid digital mindset backed by innovation and adoption has enabled Jagran New Media to learn, evolve, and respond efficiently as AI has become more important in the digital landscape.

15 October 2023

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Vía País uses AI to streamline newsroom processes, capture audience attention

Vía País is actively approaching Artificial Intelligence throughout the newsroom with questions and curiosity to identify risks and opportunities.

15 October 2023

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Bringing generative AI into newsroom tools

INMA Presentation File

12 October 2023

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AI is saving Schibsted thousands of hours of human work

Using AI for everything from speech-to-text to SEO to AI-generated video is saving Schibsted thousands of employee hours. Here are seven ways the news publisher is using AI.

09 October 2023

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Beyond ChatGPT: AI is transforming video content for news media companies

While much of the discussion about AI has centred on ChatGPT and written content, image and video generation introduce a new set of opportunities and issues.

03 October 2023

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Language modeling is both an advantage and threat to news media

Language modeling can be a powerful advantage that elevates modern journalism, provided it is wielded responsibly, ethically, and in tandem with the core values that define quality reporting.

02 October 2023

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News publishers should prioritise their needs to leverage generative AI

During INMA’s recent Media Innovation Week, INMA Researcher-in-Residence Greg Piechota shared insights into how publishers can leverage AI, including using AI as a synthesis tool and setting priorities.

01 October 2023

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AI is changing the editorial landscape in Africa

During this week's Webinar, Harvey Binamu, tech officer of Magamba Network in Zimbabwe, and Dean Arnett, a documentary producer formerly with BBC Africa, provided a fascinating overview of the current and future AI landscape.

01 October 2023

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Practical impact of generative AI on the newsroom

INMA Presentation File

29 September 2023

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AI as co-pilot in daily editorial work

INMA Presentation File

28 September 2023

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Ringier's new internal guidelines for dealing with Generative AI

INMA Presentation File

28 September 2023

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AI tools in newsroom at Russmedia

INMA Presentation File

28 September 2023

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Summarising articles with AI at VG

INMA Presentation File

28 September 2023

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Politico is building its Gen Z readership ahead of 2024 European elections

During INMA’s Media Innovation Week, managing editor Laura Greenhalgh explained how Politico is working on connecting with Gen Z readers and the role of AI at the company.

27 September 2023

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Ringier leverages AI benefits while minimising its risks with new guidelines

Understanding that generative AI will have a significant impact on the media industry, Ringier has developed its own set of AI guidelines.

20 September 2023

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Copy editing, summarisation are first steps to newsroom ChatGPT applications

The use of ChatGPT as a language tool for journalists and their work in a newsroom can be extremely valuable, as long as there are still humans involved in the work. Here are 7 steps to get started.

12 September 2023

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AI success for publishers requires education, infrastructure as well as tech

True success in harnessing AI’s potential lies in focusing on holistic education, building robust data infrastructures, and developing a coherent AI strategy.

11 September 2023

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AI-generated summaries increase reader engagement at VG

During this week’s Webinar, Vebjørn Nevland, a data scientist at Verdens Gang (VG) in Norway, told INMA members how the company has leveraged AI to write summaries for every article it publishes with promising engagement results.

06 September 2023

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News media lessons of Facebook, Google can be applied to AI

David González, founder and editor of Spain’s ReddePeriodistas.com, shared with INMA members how they can learn from their shifting business models of the past to smartly adapt to AI.

05 September 2023

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VG launches true crime series, uses AI to animate re-enactments of actual events

VG’s true crime Web TV series used Artificial Intelligence programmes to recreate scenes illustrating events not caught on real-time video.

28 August 2023

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The Quint, TV9 Network monetise with unique content

Executives from India’s The Quint and TV9 Network share how creating content for a variety of platforms and being intentional with AI are helping them monetise content.

24 August 2023

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Product teams must keep newsrooms in mind with AI product development

Product teams develop new things, these days often with AI in mind. And the success of those new products depend on newsroom adoption of a growing to-do list. Here are a few thoughts on the best workflow considerations for success.

23 August 2023

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AI brings relevant, revenue-producing content to readers

AI gives news media companies the tools for personalisation in content, in format, and in advertising. Like all tech advances, it is transforming the news industry.

22 August 2023

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Generative AI makes the news — and newsrooms — better

Rohit Saran, editorial advisor for India Today, explains how AI helps journalism and newsroom workflow, and how newsrooms should be using it.

22 August 2023

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Current technologies are disrupting journalism, the news industry

Damian Eales, past president and board member of INMA and former executive vice president/global head of transformation at News Corp, shares his thoughts on how current disruptive technologies — generative AI, TikTok, Augmented Reality — are changing journalism.

21 August 2023

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BusinessDesk uses generative AI for stock exchange data, summaries

Before generative AI, it took the staff at BusinessDesk 30 minutes to create an article from the latest stock news. Now it takes 30 seconds. Matt Martel, the publisher and general manager of BusinessDesk, shares how an experiment turned into a viable product for readers.

20 August 2023

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Cómo impactará la IA en las audiencias de los medios

INMA Presentation File

18 August 2023

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IA para las compañías de medios presente y futuro en un grupo de medios

INMA Presentation File

17 August 2023

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News publishers should shift their strategies in 3 ways to drive subscription revenue

During this week’s INNA members-only Webinar, Edward Roussel, head of digital for The Times, shared insights into how news publishers can drive digital subscriptions, something made more difficult in the AI era.

16 August 2023

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3 media leaders share predictions about the role AI will play in the industry’s future

Pawan Agarwal, deputy managing director for Dainik Bhaskar; Satyan Gajwani, vice chairman of Times Internet; and Praveen Someshwar, managing director and CEO of HT Media Ltd., weigh in on the ethics of AI and how the news media industry should prepare for the changes it will bring.

15 August 2023

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Carrusel Deportivo introduces synthetic media to a century-old radio station

Prisa Media-owned Carrusel Deportivo, the leading Spanish sports programme on Cadena SER, took the bold step of introducing an AI-generated voice named Victoria, the voice of soccer, to its sports coverage.

14 August 2023

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Rede Bahia connects with young talent through its Correio of the Future Award

The Correio of the Future Award reached more than 400 students and drew participants from seven universities in Brazil.

05 January 2021

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USA Today gamifies social distancing with AR app

USA Today created its “Flatten the Curve” Augmented Reality experience to help users learn good social distancing practices.

14 September 2020

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Pragmatic approach to natural language generation delivers reliable robot journalism

Natural language generation born out of journalism focuses on language quality, variety, and reliability.

30 August 2020

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Dagbladet relies on breaking news to propel growth

Placing a greater focus on breaking news has helped increase Dagbladet’s pageviews and has lengthened the amount of time readers spend on a page. Here are three reasons the news media company has been successful with this initiative.

26 April 2020

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All advertising is local: connecting with customers when it matters most

Amidst coronavirus social distancing suggestions and ordinances, small businesses are scrambling to adjust. Advertising partners can help get the message out as everything changes.

23 March 2020

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Sophi Automation

Canada’s national newspaper has a secret: The Globe and Mail’s digital properties are powered by an artificial intelligence engine called Sophi that autonomously curates 95 per cent of our content. The result has been a dramatic improvement in our business.   Sophi understands how much a story contributes ...

01 March 2020

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Correio of the Future Award

The campaign had five main goals: Encourage the development of innovative journalistic products in our community; Attract technology talents for thinking about innovation in journalism; Combine expertises of journalism + technology + design efficiently; Tighten the relationship between Correio and the ...

01 March 2020

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Coronavirus: Fact vs Fiction

By mid-February, it was clear that the novel coronavirus would be a massive, global story. At CNN, we began discussions about how we could best serve our audience by keeping them informed on the latest happenings in a timely manner. Different parts of CNN started examining what we could do, and a few ...

01 March 2020

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