About INMA

The global peer network for news media leaders

The International News Media Association (INMA) is the leading global peer network for news media leaders navigating the industry’s most consequential transitions.

INMA exists to help news publishers grow audience, revenue, and relevance in the digital and AI era — faster, smarter, and with less risk — by learning directly from peers who are already succeeding.

Founded in 1930, INMA is independent, publisher-first, and focused exclusively on news media business strategy. We do not advocate policy positions or represent commercial interests. Instead, we surface what is actually working inside leading news organisations worldwide and turn those real-world results into practical guidance for decision-makers.

The INMA community today consists of 24,000+ members at 1,000+ companies in 100+ countries. INMA’s strength lies in the scale and calibre of this global community spanning media genres — and its willingness to share real results, failures, frameworks, and decisions in trusted environments.

Top-tier peers collaborate. Markets cross-pollinate. Lessons move faster than trends.

INMA’s work centres on the issues that matter most to today’s leadership teams:

• Reader revenue and subscriptions

• Advertising and commercial reinvention

• Product, data, and technology

• AI as a leadership and organisational challenge

• Brand strength, discovery, and direct relationships

Our value lies in peer learning at executive depth. Through conferences, study tours, benchmarks, best-practice case studies, and direct member exchanges, INMA gives leaders confidence that their strategic decisions are informed by global evidence — not theory, hype, or guesswork.

INMA is where competitors learn from one another in a trusted, neutral environment. It is where emerging signals become clear strategies — often before they are obvious in individual markets.

If you lead change inside a news organisation, INMA is your global peer network.