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Empresa Folha da Manhã S/A
Alameda Barão de Limeira,425 Campos Elíseos
São Paulo, SP 01202-900
Brazil

www.publicidade.folha.com.br

+55 113 224-3129 (o)
+55 118 405-8193 (m)

Marcelo Benez

Diretor Executivo Comercial,
Empresa Folha da Manhã S/A

Professional background

Marcelo Benez has built his career in marketing, communication and commercial areas. He has wide experience in working with major companies in Brazil, such as Pão de Açúcar Group (Retailer), Talent Communication (Advertising Agency) and Folha Group (News Media Company). His activities are mainly focused on sales and advertising sales administration. He is currently in charge of Folha’s Group Commercial Department, which includes Folha de S.Paulo newspaper, Folha’s Magazines, Agora São Paulo newspaper, Folha.com news site and The New York Times International Weekly Section, special for Folha de S.Paulo. His duties also include working with special commercial projects planning and implementation, assisting the most influential advertising agencies and customers in the following segments: Retail, Banks and Credit Cards, Fashion industry, Consumer goods, Telecommunications, I.T., Legal and Governmental Advertising, Food and Beverage segment, Tourism and Commercial aviation. In addition, Marcelo is an Ethic Counselor of CONAR (Brazilian Advertising Self-ruled Council) and an Ethic Counselor of CENP (Brazilian Advertising Consulting Entity). He is also a member of the Marketing Committee of the National Newspaper Association in Brazil and Vice President of INMA (International News Media Marketing Association) in Latin America – Brazil. Marcelo Benez holds a Bachelors degree in Advertising from FAAP College, Sao Paulo – Brazil and Law from Mackenzie University, Sao Paulo – Brazil. He has a Post-Graduation in Marketing from ESPM College (Marketing and Advertising Superior School), Sao Paulo – Brazil.

Year Marcelo joined news media industry

1993

Accomplishment of which Marcelo is proudest

Three times winner of the “Casas Bahia Yearly Service Quality Award”, recognized by the largest advertiser in Brazil.

Accomplishment of which Marcelo is proudest

To network and exchange experiences with the best media practices, to benchmark with news media companies and to meet communication professionals around the world. I am also interested in having contact with the latest media trends and contributing to the news industry by sharing my experience in this segment.

Long-term challenges facing news media industry

Considering that we are living in a competitive multimedia world, one of the major challenges is to keep being important in people's daily lives. In addition, newspapers will need to find the way to constantly appeal new readers from young generations, in order to recycle the audience.

Personal message

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Events Attended

  • INMA World Congress

    New York | 21-23 May 2017

  • INMA Global Media Summit Africa

    Cape Town | 14-15 November 2016

  • INMA International News Media Conference

    São Paulo | 23-24 August 2016

  • INMA World Congress

    London | 22-24 May 2016

  • Conferência Internacional INMA 2015

    São Paulo | 09-10 November 2015

  • INMA World Congress

    New York | 10-12 May 2015

  • INMA Middle East Publishers Conference

    Dubai | 18-19 November 2014

  • INMA Seminário Internacional - Brasil

    São Paulo | 01-02 October 2014

  • INMA World Congress

    San Francisco | 11-13 May 2014

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