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Promoción Tecnológica y Comercial (Protecmedia), S.A.
CIF: ESA 28 641413 C/ Julián Camarillo, 29
Madrid 28037
Spain

www.protecmedia.com

+34 91 573-0808 (o)
+34 91 573-4409 (f)
+34 670 05 8959 (mob) (m)

Juan Antonio Parra Rodriguez

International Marketing Consultant
Promoción Tecnológica y Comercial (Protecmedia), S.A.

Promoción Tecnológica y Comercial (Protecmedia), S.A.

Professional background

I have a passion for media and technology. I’m well-versed in relationship management, negotiations and media.

Year Juan Antonio joined news media industry

4

Accomplishment of which Juan Antonio is proudest

I've conducted different studies to help publishers adapt their business in this new digital ecosystem.

Accomplishment of which Juan Antonio is proudest

Firstly, because they are really nice people and secondly, because they deliver top trends and strategies for publishers through their conferences worldwide

Long-term challenges facing news media industry

It is widely known that they have to deal with so many different issues: decline of subscriptions, new business models, meteoric rise of social media and mobile, the arrival of distributed content platforms such AMP, Instant Articles, Snapchat Discover.... Newspapers aren’t sure of how best to respond to many of the these challenges they face today. I think that finding the right technology is crucial in this new DIGITAL era.

Personal message

If you’re interested in grabbing coffee, please send an email my way at jparra@protecmedia.com