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Mather Economics LLC
1215 Hightower Trail Building A, Suite 100
Atlanta, GA 30350
United States

www.mathereconomics.com

+1 678-585-4101 (o)
+1 770 993-4977 (f)
+1 404 395-4937 (m)

Matt Lindsay

President
Mather Economics LLC

Mather Economics LLC

Professional background

President Mather Economics 2002 to present Consulting Economist at Arthur Andersen 1998 to 2002 Economist at United Parcel Service 1993 to 1998 Mather Economics currently consults with over 400 Media companies on pricing strategy and customer analytics. Mather Economics' services include outsourced big data analytics, subscription pricing support and implementation, advertising pricing analysis, revenue forecasting, and other analytics. I have spoken at several INMA and other conferences around the world on yield management and revenue growth opportunities for media companies. Mather Economics has over 30 employees. We are based in Atlanta, GA with clients in the US, Canada, Australia, NZ, Europe, and Scandinavia.

Year Matt joined news media industry

2001

Accomplishment of which Matt is proudest

Developing an analytical methodology and implementation approach for targeted subscription pricing. This process has yielded significant profits for our clients in the media industry, similar to the innovations in pricing strategy that have taken place in other industries going through significant disruption.

Accomplishment of which Matt is proudest

I was impressed by the organization after attending a conference in Boston on Tablets. INMA as an organization has an exciting and innovative membership.

Long-term challenges facing news media industry

Conversion of the traditional business model to a hybrid print/digital model. The digital presence will have to exist in an environment much different than the print product.

Personal message

Analytics will be necessary for media companies to succeed in the future. Our firm is a leading provider of analytics to media companies, and we welcome any introductions or inquiries. We have considerable big-data expertise.

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