02-16 November 2021
No matter where you are in your subscription journey, you likely have begun to hit plateaus using traditional methods of acquisition around news. Or you aren’t getting the results you think you need. In this Master Class as part of INMA's Readers First Initiative, we will review what successful publisher subscription operators are doing, how they re-think acquisition efforts when they hit a wall, and how to make smart, actionable decisions. Learn how to better integrate the newsroom into efforts to gain subscribers. The Master Class will be a de facto audit or subscription acquisition efforts and how to re-kindle growth.
02-16 December 2021
Designed for senior product executives at news media companies, this Master Class will dive deep into successful working models and structures for product development. From harnessing and prioritising ideas, communicating and managing expectations internally, through to finding product/market fit through prototyping and experimentation. We’ll hear from seasoned product executives on strategies that have had proven success. This Master Class will be curated by INMA's lead for its Product Initiative, Jodie Hopperton.