Master Class: Smart Data for News Media

Event description

Accelerate your knowledge of data strategy at news media companies and the practical applications of data to facilitate audience, content, and advertising with INMA Smart Data For News Media Master Class. Benchmark and upgrade your company’s data strategy and playbook in light of privacy and secure mandates, imperfect results on personalisation, and the new reliance on first-party data for digital advertising. Learn how to more closely tie data to business outcomes, especially with advertising and subscriptions. And take data beyond informing content decisions to creating products. 

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10-17 September 2020