Master Class: Digital Subscription Retention
The art and science behind retaining digital subscribers at media companies with 3+ years experience in this space is the focus of the Digital Subscription Retention Master Class. We will lean in to the COVID-19 moment as news publishers have experienced a surge of subscribers during the lockdown. How to retain readers interested only in COVID-19 as the subject evolves? How to retain readers with interests beyond COVID-19? In this three-module Master Class, learn about the parameters of success in a subscription retention business model as we borrow lessons from the news industry, music industry, video industry, and more. What statistics should we keep an eye on vs. statistics that distract us from our goals? The Master Class will include practical case studies from media companies at the forefront of retention.
11-25 June 2020