Master Class: Digital Subscriber Retention in the Pandemic Age
The COVID bump brought hundreds of thousands of new digital subscribers across news brands. How long will they stay? In this Master Class, INMA lines up top experts and media practitioners to share the latest evidence-based strategies and tactics in retention. Imagine this: 3 live sessions and 6+ hours of benchmarks, frameworks, and best practices in data-informed onboarding, engagement, and fighting churn. Apart from practical, hands-on presentations and fireside chats with the guest experts, INMA will invite participants to the virtual stage to share opportunities they discovered and workshop the quick wins.
16-30 June 2020