INMA Webinar: Expressen: The Most Data-Driven Company In the Nordics?

Event description


In 2014, Expressen had low market shares digitally and no data strategy. The analytics team consisted of only four employees located far away from the editorial and technology teams, working mainly with print analytics. As part of a digital growth strategy, Expressen set a bold objective to become the most data-driven media company in the Nordics and the fastest growing news site in Sweden.

This Webinar is ideal for media executives responsible for data, analytics, and data driven strategy in their organizations.

Webinar highlights:

  • Date: Wednesday, June 27
  • Time: 10:00 a.m.-11:00 a.m. New York time
  • Cost: Free for you as an INMA member
  • How: Send an e-mail to Krista Avedikian at 

This webinar is only available to INMA members.

Presentation by Klas Granström, Managing Editor/Head of Digital, Expressen, Sweden

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27 June 2018


Stockholm, Sweden


This Webinar is only available to INMA members: