INMA Webinar: Rebuilding the World's Original Digital Subscription — From Content to Customer Led: The Wall Street Journal

Event description


The paywall models of metered, freemium, and hard all have one thing in common: They are content led. The access rules are determined by content rules, rather than customer data. This has led to a one-size-fits-all approach.

Over the last year, the Journal has been innovating in the paywall space, and have moved away from a content-led to a customer-led approach. Using a proprietary algorithm and propensity score, the Journal customizes the experience for non-subscribers based on data that helps them predict the likelihood of subscribing.

Webinar highlights:

  • Date: Wednesday, March 21
  • Time: 10:00 a.m.-11:00 a.m. New York time
  • Cost: Free for you as an INMA member
  • How: Send an e-mail to Krista Avedikian at 

This webinar is only available to INMA members.

Presentation by Jon Buckley, Digital Subscriber Acquisition & Retention, The Wall Street Journal


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21 March 2018


New York, United States


This Webinar is only available to INMA members: