INMA Webinar: How Boston Globe Uses Newsletters to Drive Engagement

Event description

As publishers ramp up efforts to engage their rising number of digital subscribers, a surprise finding has been the role of newsletters. The Boston Globe has created 30+ newsletters: news, opinion, politics, sports, business, arts and lifestyle, health and science, and more. In this Webinar, learn what’s working and not working with the Globe.

Webinar highlights:

  • Date: Wednesday, January 10
  • Time: 10:00 a.m.-11:00 a.m. New York time
  • Cost: Free for you as an INMA member
  • How: Send an e-mail to Krista Avedikian

The Webinar is only available to INMA members.

Presentation by Peter Doucette, Chief Consumer Revenue Officer, Boston Globe Media

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When

10 January 2018

Where

Request invitation from krista.avedikian@inma.org
Boston, United States