INMA Webinar: Empowering the Newsroom: How a Premium Strategy Changed Helsingin Sanomat

Event description

Helsingin Sanomat built a strategy to grow digital subscriptions by delivering metrics to their newsroom. These metrics coupled with content development based on verifiable information – built a growing subscription model. Learn more about this novel approach by joining us for this in-depth Webinar.

Join presenters Esa Mäkinen, Managing Editor, and Petteri Putkiranta, President, live from Helsinki as they share their story.

Webinar highlights:

  • Date: Tuesday, October 31
  • Time: 10:00 a.m.-11:00 a.m. New York time
  • Cost: Free for you as an INMA member
  • How: Send an e-mail to Krista Avedikian

In this live session, Mäkinen and Putkiranta will make a presentation followed by Q&A. A recording of the session will be made available to INMA members.

Panelists: 
Esa Mäkinen, Managing Editor, Helsingin Sanomat, Finland
Petteri Putkiranta, President, Helsingin Sanomat, Finland

Moderator: 
Earl Wilkinson, CEO and Executive Director, International News Media Association

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When

31 October 2017

Where

Helsinki, Finland

How

This Webinar is only available to INMA members: