INMA Webinar: Empowering the Newsroom: How a Premium Strategy Changed Helsingin Sanomat

Event description

Helsingin Sanomat built a strategy to grow digital subscriptions by delivering metrics to their newsroom. These metrics coupled with content development based on verifiable information – built a growing subscription model. Learn more about this novel approach by joining us for this in-depth Webinar.

Join presenters Esa Mäkinen, Managing Editor, and Petteri Putkiranta, President, live from Helsinki as they share their story.

Webinar highlights:

  • Date: Tuesday, October 31
  • Time: 10:00 a.m.-11:00 a.m. New York time
  • Cost: Free for you as an INMA member
  • How: Send an e-mail to Krista Avedikian

In this live session, Mäkinen and Putkiranta will make a presentation followed by Q&A. A recording of the session will be made available to INMA members.

Esa Mäkinen, Managing Editor, Helsingin Sanomat, Finland
Petteri Putkiranta, President, Helsingin Sanomat, Finland

Earl Wilkinson, CEO and Executive Director, International News Media Association

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31 October 2017


Helsinki, Finland


This Webinar is only available to INMA members: