World e-Reading Congress
The second World e-Reading Congress at London’s Jumeirah Towers May 15-16, 2012, built on themes addressed at last year’s inaugural Congress, focusing in particular on mobility, profitability, the digital relationship with consumers, and evolving the content market.
The Congress, organised by Terrapinn Ltd., brought publishers, media company CEOs, digital innovators, and “future” thinkers together to consider the future of book, news, and magazine publishing in the expanding — and changing — digital and globalised marketplace.
Key points raised by more than a dozen speakers from the United Kingdom, United States, Europe, and India focused on the tablet, the smartphone, generating revenue, personalisation, engagement, business models, competing platforms, app value, aggregation, and delivery in relation to digital, mobile, and online strategies relevant to media and publishing.
But first, event chairs Benedict Evans, a consultant at Enders Analysis, and Alison Casey, head of global content for Futuresource Consulting, started each day by situating the industry behind e-reading in terms of proportion, both financial and user-based. Evans spoke of the smartphone explosion, noting that leading tech companies (Apple, for instance) are comparable in size to entire media industries, surpassing books and film. Casey said that consumer spending on books, games, video and music in 2011 was close to €40 billion, with the digital side expected to grow for “all forms of entertainment content.”
INMA sent correspondent Colleen Cotter to attend the Congress, and this is her report.
15-16 May 2012
London, United Kingdom