Digital Innovators' Summit
On March 12-13, 2012, the Digital Innovators’ Summit informed and inspired the participants with knowledge, concepts, and ideas for increasing their effectiveness in digital media efforts. Held at the Deutsche Telekom Conference Center in Berlin, the focus of this year’s event was “Consumer – Commerce – Community – Conversion,” concepts to help publishers succeed with digital challenges and goals.
This year, there was a new workshop on social media that took place the day before the conference opened, as well as more than 20 presentations. Sessions focused on e-commerce, tablets, apps and e-publishing, online marketing, ad exchanges, real-time bidding, and business-to-business (B2B) publishing.
INMA editor and www.forum4editors.com editor Marek Miller was one of the delegates to this conference, and this is his report.
12-13 March 2012
Deutsche Telekom Conference Center