Mobile World Congress
The Mobile World Congress is the annual mega-event that brings together everyone in and around the mobile industry — except Apple. The organiser, Groupe Speciale Mobile Association (GSMA), represents nearly 800 mobile operators from 220 countries, as well as more than 200 companies in the mobile ecosystem — among them handset makers, software companies, equipment providers, Internet companies, and media and entertainment organisations.
The 2012 event was held in Barcelona at Fira de Barcelona from February 21 through March 1. The congress drew 67,000 attendants (up 11% from last year) from 205 countries and 3,300 journalists. More than 50% of attendees hold C-level positions and more than 3,500 are CEOs. Government delegations from 140 countries attended. More than 1,500 companies exhibited their services and merchandise within the 70,500 square metres of the congress area.
During the four days of MWC, the conference programme consisted of 45 sessions with more than 270 speakers. In addition to prominent keynote speakers, dedicated tracks on applications, cloud computing, embedded mobile, mobile advertising, mobile money, mobile health, next-generation technologies, network capacity, etc. were featured.
INMA sent correspondent Otto Sjöberg to cover this event and this is his summary.
21 February - 01 March 2012
Fira de Barcelona