Social Media Strategies Summit
Global Strategic Management Institute (GSMI) recently held the Social Media Strategies Summit 2012 in Las Vegas. The conference consisted of one day of interactive workshops and two days with sessions in six tracks: business-to-consumer, business-to-business, non-profit, regulated industries, small- to medium-sized business, and entertainment. Attendees were invited to customise their experiences by moving freely between tracks. More than 300 executives and social media managers from a variety of companies ranging from small, private firms to large, international brands attended.
The key word at the conference was “engagement.” Social media is undergoing a radical change from connection to interaction, and conversation with customers is becoming more important. In the past, social media has been tied to traditional marketing with little oversight, budget, or plan, but this passive initiative is evolving. Increasingly, industries are shifting their business strategies and mindsets to address and embrace the changes in social media. INMA sent correspondent JoAnna Haugen to cover this event, and this is her report.
07-09 February 2012
Mirage Hotel and Casino
Las Vegas, United States