ad:tech New York 2011
As part of his introduction to a keynote presentation by a top executive at Facebook, ad:tech New York emcee Brad Berens gave some context for the social media behemoth’s meteoric rise. Berens, who is chief content officer for the digital marketing sector at dmg::events, called the Internet the most transformative thing to happen to our species since the discovery of fire. And while the rest of the economy stagnates, the digital industry continues to grow at a rapid pace.
- Internet penetration in the United States is at 83%, putting the country third behind Sweden and Japan. “Everybody in this country who wants to be online is online,” Berens said.
- There’s been an almost 400% increase in Internet usage in American homes over the course of the last 10 years.
- The average American Internet user spends 12.3 hours a week online.
- There’s been across-the-board growth in every digital marketing sector.
The two-day conference included keynotes from leaders at Google, Facebook, The Coca-Cola Company, LivingSocial, CBS Interactive, as well as Walter Isaacson, author of the new Steve Jobs biography and president and CEO of The Aspen Institute. It also featured breakout sessions on social, brand strategy, performance, return-on-investment, innovation, mobile, video and social-loco. More than 275 companies set up booths on the expo floor, meanwhile, making it “the biggest show in digital marketing in the world,” Berens said.
INMA sent correspondent Laura T. Ryan to cover this event, and this is her report.
09-10 November 2011
Javits Convention Center
New York, United States