AAAA Transformation Conference
The American Association of Advertising Agencies (4A’s) held its annual conference in Austin, Texas, focusing on the accelerated transformation in the advertising industry. At the Transformation 2011 conference, executives from top advertising and marketing firms gathered to hear how the industry’s thought leaders are intersecting media, technology and creativity to meet the increased demands of building brands and generating business growth. Transformation is making the advertising business healthier, more attractive and more energised than ever.
INMA sent correspondent Shelley Seale to cover this event, and this is her report.
08-09 March 2011
Austin, United States