ad:tech New York
Hundreds of brand advertisers, agencies, media buyers, online publishers and technology providers gathered beside the Hudson River, at New York City’s Jacob K. Javits Convention Center, to learn about the latest trends and innovations in digital marketing at ad:tech New York. During presentations that focused on social media, mobile, viral, cross-channel, application-based and geo-location marketing, at least one theme emerged: the consumer is king and must be engaged in meaningful digital dialogue. INMA sent correspondent Laura T. Ryan to cover this event, and this is her report.
03-04 November 2010
Jacob K. Javits Convention Center
New York, United States