Borrell Associates' Local Mobile Advertising Conference
Event descriptionBorrell Associates' Local Mobile Advertising Conference focused on turning local mobile advertising and promotions into a profit opportunity. Local mobile advertising in the United States is predicted to grow to US$11.3 billion by 2014. To get a handle on the best way to grow local ad revenues using the new medium, Borrell brought together industry visionaries, strategists, and multiple case studies. INMA sent correspondent Hala Habal to cover this industry event, and this is her report.
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27-29 September 2010
Dallas, United States