ARF Audience Measurement Conference

Event description

The Advertising Research Foundation (ARF) held its annual Audience Measurement Conference June 22-23 in New York. The conference looked at multiple aspects of the advertising and consumer relationship as the way consumers use media is changing at an unprecedented rate. Cross-media measurement and attaining the most effective ad spend possible were key themes throughout the two-day conference which included participants from all walks of the media landscape. INMA sent correspondent Laura T. Ryan to cover this industry event, and this is her report.

Share this event


22-23 June 2010


New York, United States