ARF Audience Measurement Conference
The Advertising Research Foundation (ARF) held its annual Audience Measurement Conference June 22-23 in New York. The conference looked at multiple aspects of the advertising and consumer relationship as the way consumers use media is changing at an unprecedented rate. Cross-media measurement and attaining the most effective ad spend possible were key themes throughout the two-day conference which included participants from all walks of the media landscape. INMA sent correspondent Laura T. Ryan to cover this industry event, and this is her report.
22-23 June 2010
New York, United States