ARF Re:Think 2010

Event description

The focus of this year’s Advertising Research Federation (ARF) annual conference was on rethinking what constitutes normal. In amongst the many signals of paradigm shift are finally a few indications that the shift has happened and waiting for things to return to normal is likely to leave you behind. Presentations addressed not only the importance of using social media as an advertising forum, but also as a source for research and understanding of the market. Opportunities to address captive mass audiences are rapidly disappearing, and we must as an industry change our mindset, innovate, and move quickly. This executive summary is written by INMA’s correspondent in New York, David Hirshman.

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22-24 March 2010


New York, United States