American Association of Advertising Agencies (4 A’s) Transformation 2010
Executives from top U.S. advertising and marketing firms gathered in San Francisco for the American Association of Advertising Agencies (4 A’s) Transformation 2010, a four-day media and leadership conference exploring the changing landscape of business in the digital age. The lineup of speakers included more than 30 CEOs in conversation about the trends and innovations that are transforming the language of communications. Consumers have more power than ever and are taking an active role in where and how they receive information. This annual meeting of the advertising world’s national trade association brought together the industry’s leading thinkers to discuss how social media, technology and globalisation are informing their visions, and what needs to be done to engage the new generation of tech-savvy consumers. This executive summary is written by INMA’s correspondent in San Francisco, Elizabeth Pfeffer.
28 February - 03 March 2010
San Francisco, United States