Financial Times Digital Media and Broadcasting Conference
The Financial Times Digital Media and Broadcast Conference March 2-3, 2010, in London delved into the burgeoning role of digital platforms in media and broadcasting. The conference featured a lineup of top management from Facebook, Omnicom, 02, lastminute.com, Demand Media, and Spotify, among others. While the idea of engagement advertising is nothing new, the hot topic of the conference was on how the combination of mobile devices, social media and emerging communication technologies can create one of the most powerful and mutually beneficial engagement experiences available. INMA takes you inside the FT Media and Entertainment Conference with our correspondent Paul Skeldon.
02-03 March 2010
London, United Kingdom