Event description

How newsrooms can better impact and influence the business of news is the focus of this master class from INMA's Newsroom Initiative. In this three-module master class, learn how to establish newsroom-wide KPIs and understand the value of work and content, create a data-fluent newsroom culture, understand what data tells us and what it can't, use data to guide decisions on what to stop doing. As newsrooms look to new North Stars, learn how newsrooms are restructuring for digital.