Digital Reader Engagement

Event description

How editorial, marketing, and data managers help retain digital subscribers through world-class reader engagement is the focus of this Master Class part of INMA's Readers First Initiative. Key topics will include: the value of reader engagement for business and editorial; defining and measuring reader engagement such as metrics, KPIs, dashboards; engagement strategy focused on content audit and reader segmentation; engagement tactics such as editorial and marketing initiatives to grow engagement; and organisation looking at workflows, cross-department teams, and experiments.

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01-15 December 2022

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