Event description

The intersection of product and data at news media companies is producing an explosion of innovation that is resulting in new ways of engaging and monetising readers and advertisers. During this two-day summit in the digitally interesting Los Angeles market, hear from world-class product thinkers. Learn more about setting strategies and priorities, product methods, prototyping and experimentation, measurement and KPIs, along with practical applications of data throughout your media company. You will walk away inspired by the new ways value is created at media companies. Earlier in the week, INMA will conduct a two-day study tour of Los Angeles innovators in the media and product spaces.