Digital Subscriber Retention

Event description

The trust-fueled rise in new digital subscribers to news brands from the past two years has been unprecedented – as has been efforts to retain them. In this Master Class as part of the Readers First Initiative, INMA lines up top experts and media practitioners to share the latest evidence-based strategies and tactics in retention. We will cover data-informed onboarding, engagement, and fighting churn. 


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07-21 June 2022

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