Smart Data For News Media

Event description

Accelerate your knowledge of data strategy at news media companies and the practical applications of data to facilitate audience, content, and advertising with this Master Class focused on smart data for news media. Benchmark and upgrade your company’s data strategy and playbook in light of privacy and secure mandates, imperfect results on personalisation, and the new reliance on first-party data for digital advertising.  

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10-24 March 2022

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