Today’s newsroom is going through a massive transformation of responsibilities and focus that can make it the engine driving media companies. Yet how to practically activate these new roles and change the newsroom culture to take ownership? In this Master Class, learn more about the role of data and algorithms: subscriber vs. non-subscriber audiences, authenticated vs. non-authenticated audiences, data products, dashboards, what to measure, assigning numerical value to original journalism. Learn about the need to rebuild trust with audiences.
08-22 March 2022