Event description

The intersection of product and data at news media companies is producing an explosion of innovation that is resulting in new ways of engaging and monetising readers and advertisers. In this five-module, virtual summit featuring 13 hours of world-class programming, learn more about setting strategies and priorities, product methods, prototyping and experimentation, measurement and KPIs, along with practical applications of data throughout your media company. You will walk away inspired by the new ways value is created at media companies. This Summit will be co-created by the heads of INMA's Product and Smart Data Initiatives, Jodie Hopperton and Greg Piechota.