At its 2008 annual convention, held in New York March 31 to April 2, the Advertising Research Federation (ARF) brought together industry leaders to discuss the demands of advertising and marketing in 2008. Speakers and presentations at the event analysed the issues facing marketers in the current environment and examined the strategies and tactics necessary to survive in it.
By David Hirschman
David Hirschman is a freelance writer and editor living in New York. He edits Mediabistro.com’s daily media newsfeed, blogs for AOL, and contributes to a wide variety of publications. He has worked as Editor & Publisher magazine’s online editor and as a reporter for the Metro free daily in New York. He has also written for The Arizona Republic, The Providence Phoenix, the New York Post and the New York Times. He can be reached at email@example.com.