WAN World Newspaper Advertising Conference and Expo
The World Association of Newspapers (WAN) held its 18th World Newspaper Advertising Conference and Expo in Budapest, Hungary on 13-14 March 2008. The event featured speakers and attendees from all over the world, discussing the best practices and strategies to navigate the opportunities and threats facing newspapers in today’s digital world. Presentations covered a broad range of topics, ranging from multi-media and mobile advertising businesses, the demands of the digital market, packaging and selling integrated media audiences, and new forms of advertising, among other subjects.
13-14 March 2008