INMA/Ifra Digital Trend Day - Focus on Mobile

Event description

Modern mobile telephone technology provides newspapers with an excellent opportunity to get up close and personal with their customers. But how can media companies keep their customers interested and engaged? That question and more were answered at the INMA/Ifra joint seminar, Digital Trend Day – Focus on Mobile. Attendees from all over the world gathered in Amsterdam, the Netherlands on May 9, 2006 to hear presentations from an international roster of speakers.

Discussions covered a number of important issues, including how media companies can keep their customers interested and engaged, other services newspapers can offer, how media companies can make consumers’ lives easier and more exciting, and what type of business model will make this all worthwhile.
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09 May 2006


Amsterdam, The Netherlands