Event description

The news industry’s premier event dedicated to the fullest and broadest look at the cutting edge of subscription best practices and strategies will go virtual for the first time in 2021. Yet we will maintain the energy built up over the past three years with 12 hours of programming over five modules breaking down subscriber acquisition and retention, the emerging registration-data capture funnel, the ramp-up of logins, reader engagement, and niche products to keep subscriber interest high. We will look at the math behind ARPU and where the line between subscriber volume and revenue should be. The INMA Subscriptions Summit is the news industry’s ultimate benchmark, will be a Zoom event, and will be curated by INMA Readers First Initiative head Greg Piechota.