The European Media Subscriptions Town Hall

Event description

If Europe is the world’s most advanced region in digital subscriptions, what better way to tap new insights than to peek behind the curtain at a great experiment in establishing a sustainable subscriptions lift-off? On Thursday, November 5, join Google, FT Strategies, and INMA for the unveiling of what we learned from the GNI Subscriptions Lab in Europe over the past nine months. Since March, the Google News Initiative (GNI) Subscriptions Lab has worked extensively with eight European publishers in the early stages of their subscription journey to strengthen digital capabilities and grow reader revenue. Key areas of focus include creating loyal paying relationships with readers, optimising the engagement and subscription funnel, and embracing a reader-first strategy and culture. This Zoom event is free and open to the public.

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05 November 2020

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