Today’s newsroom is going through a massive transformation of responsibilities and focus that can make it the engine driving media companies. Yet how to practically activate these new roles and change the newsroom culture to take ownership? In this Master Class, learn more about the role of data and algorithms: subscriber vs. non-subscriber audiences, authenticated vs. non-authentical audiences, data products, dashboards, what to measure, assigning numerical value to original journalism. Learn about the need to rebuild trust with audiences, listening to readers, involving readers in the journalistic process, community connectedness. Learn more about platform knowledge, relevance, meaning, and whether news companies should be solution-oriented and advocacy-focused. Re-think the value of your newsroom in fast-changing times.
09-23 March 2021