Master Class: The Digital Subscriber Experience

Event description

The practicalities of designing and executing a world-class digital subscriber experience is the focus of this Master Class for product, editorial, marketing, and data analytics managers.

Key topics to be covered include:

  • The value of differentiation of paying reader experiences.
  • Cataloging and benchmarking reader experiences: common patterns, features, differences between free, registered, paid.
  • Researching readers and their experiences.
  • Designing reader experiences: editorial, non-editorial, offline.
  • Designing experiences along the customer journeys: on-boarding, conversion flows, customer service.
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03-17 November 2020