Event description

How editorial, marketing, and data managers help retain digital subscribers through world-class reader engagement is the focus of this Master Class part of INMA's Readers First Initiative. 

Key topics will include: 

• The value of reader engagement: business and editorial
• Defining and measuring reader engagement: metrics, KPIs, dashboards
• Engagement strategy: content audit, reader segmentation
• Engagement tactics: editorial, marketing initiatives to grow engagement
• Organisation: workflows, cross-department teams, experiments 

 This Master Class is curated by the head of INMA's Readers First Initiative, Greg Piechota.