Digital Reader Engagement

Event description

How editorial, marketing, and data managers help retain digital subscribers through world-class reader engagement is the focus of this Master Class part of INMA's Readers First Initiative. 

Key topics will include: 

  • The value of reader engagement: business and editorial
  • Defining and measuring reader engagement: metrics, KPIs, dashboards
  • Engagement strategy: content audit, reader segmentation
  • Engagement tactics: editorial, marketing initiatives to grow engagement
  • Organisation: workflows, cross-department teams, experiments 

 This Master Class is curated by the head of INMA's Readers First Initiative, Greg Piechota.

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When

13-27 April 2021

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