The European Media Subscriptions Town Hall
If Europe is the world’s most advanced region in digital subscriptions, what better way to tap new insights than to peek behind the curtain at a great experiment in establishing a sustainable subscriptions lift-off? On Thursday, November 5, join Google, FT Strategies, and INMA for the unveiling of what we learned from the GNI Subscriptions Lab in Europe over the past nine months. Since March, the Google News Initiative (GNI) Subscriptions Lab has worked extensively with eight European publishers in the early stages of their subscription journey to strengthen digital capabilities and grow reader revenue. Key areas of focus include creating loyal paying relationships with readers, optimising the engagement and subscription funnel, and embracing a reader-first strategy and culture. This Zoom event is free and open to the public.
INMA Africa Media Summit
How African news publishers continue to grow audience, revenue, and brand in the Age of COVID and make the difficult transition from print to digital will be the focus of the INMA Africa Media E-Summit. Over two days and six hours, hear directly from peers throughout Africa on their best practices in the face of societal and business challenges. As always, INMA will focus African participants on the business of news media: audience development, advertising, the smart use of data and insights, and emerging digital models that work for emerging markets. The Zoom e-summit is free to African participants and will be moderated by South African broadcast journalist Peter Ndoro.
INMA Virtual Subscriptions Summit
The news industry’s premier event dedicated to the fullest and broadest look at the cutting edge of subscription best practices and strategies will go virtual for the first time in 2021. Yet we will maintain the energy built up over the past three years with 12 hours of programming over five modules breaking down subscriber acquisition and retention, the emerging registration-data capture funnel, the ramp-up of logins, reader engagement, and niche products to keep subscriber interest high. We will look at the math behind ARPU and where the line between subscriber volume and revenue should be. The INMA Subscriptions Summit is the news industry’s ultimate benchmark, will be a Zoom event, and will be curated by INMA Readers First Initiative head Greg Piechota.
INMA Virtual World Congress of News Media
The INMA World Congress is the news media industry’s pinnacle for what’s happening next, the latest strategies, and emerging best practices in subscriptions, data, advertising, and product/tech. Deep into the COVID-19 crisis, the news industry has witnessed a complicated W-shaped recovery that seems to surf along with the fortunes of pandemic lockdowns and business fortunes. Over 15 hours of programming and six modules, INMA will do for the news industry what it does best: distill what news companies need to know to make it to the other side of the “new abnormal” in 2022 and beyond – what the recovery lift-off looks like, where are the opportunities, what to prioritise, and how to connect your teams to the international “best of the best” in how to grow audience, revenue, and brand. This 91st annual INMA World Congress is a Zoom event and will be curated by INMA CEO Earl J. Wilkinson.