INMA Virtual Subscriptions Summit
The news industry’s premier event dedicated to the fullest and broadest look at the cutting edge of subscription best practices and strategies will go virtual for the first time in 2021. Yet we will maintain the energy built up over the past three years with 12 hours of programming over five modules breaking down subscriber acquisition and retention, the emerging registration-data capture funnel, the ramp-up of logins, reader engagement, and niche products to keep subscriber interest high. We will look at the math behind ARPU and where the line between subscriber volume and revenue should be. The INMA Subscriptions Summit is the news industry’s ultimate benchmark, will be a Zoom event, and will be curated by INMA Readers First Initiative head Greg Piechota.
INMA Virtual World Congress of News Media
The INMA World Congress is the news media industry’s pinnacle for what’s happening next, the latest strategies, and emerging best practices in subscriptions, data, advertising, and product/tech. Deep into the COVID-19 crisis, the news industry has witnessed a complicated W-shaped recovery that seems to surf along with the fortunes of pandemic lockdowns and business fortunes. Over 15 hours of programming and six modules, INMA will do for the news industry what it does best: distill what news companies need to know to make it to the other side of the “new abnormal” in 2022 and beyond – what the recovery lift-off looks like, where are the opportunities, what to prioritise, and how to connect your teams to the international “best of the best” in how to grow audience, revenue, and brand. This 91st annual INMA World Congress is a Zoom event and will be curated by INMA CEO Earl J. Wilkinson.