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The Young Audiences Initiative seeks to help news media companies reconnect with younger readers and rebuild trust by listening to — and learning from — their needs, habits and expectations. It aims to identify what forms of journalism or storytelling resonate with under-30 audiences: the topics, formats and values they care about, as well as how they consume news. By drawing on research and experimentation, the Young Audiences Initiative will help media organisations adapt their editorial approach, tone, and content to better engage younger demographics — ultimately securing the future relevance and sustainability of news media.

The Economist’s shift to vertical video meets younger audience need

11 February 2026 By Paula Felps

Young audiences don’t go to Web sites so Die Chefredaktion doesn’t have one

02 February 2026 By Kerstin Hasse

When creator economy predictions feel like threats

01 February 2026 By Kerstin Hasse

4 ways news companies can build a bridge to young audiences

19 January 2026 By Kerstin Hasse

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