How news media companies can reestablish growth paths to bolster journalism amid economic uncertainty is the focus of the 93rd-annual World Congress of News Media by the International News Media Association (INMA). 

The weeklong World Congress is set May 22-26 in New York and features a conference, five workshops, three Manhattan media study tours, and the unveiling of the Global Media Awards.

More than 530 delegates from 48 countries have already pre-registered for the World Congress, while 127 speakers have been booked across the week. 

The INMA World Congress theme is “The Midnight Moment,” an ode to Times Square and a spotlight of how to maintain focus on a digital embrace amid short-term distractions. 

INMA New York highlights include:

• The state of news industry: Fireside chats with News Corp CEO Robert Thomson on what journalism needs from generative AI and New York Times Chairman/Publisher A.G. Sulzberger on the state of the news industry.

• What’s next in news media: What will happen next with news media is the focus of an international CEO panel featuring the chief executives: Sinead Boucher of Stuff (New Zealand), Frederic Kachar of Infoglobo (Brazil), Catherine So of South China Morning Post (Hong Kong), Praveen Someshwar of HT Media (India), and Gert Ysebaert of Mediahuis (Belgium).

• Generative AI’s impact on media: The impact of generative AI and tech trends will be addressed by Karen Silverman of the Cantellus Group and World Economic Forums’ AI Global Council and Atlantic CEO Nick Thompson, punctuated by case studies from Schibsted and KsTA Media. INMA will cover generative AI across at least 10 sessions during World Congress Week.

• New and old power: How winning organisations understand how to deploy new and old power — and the impact on legacy news media companies — is the focus of author Jeremy Heimans’ keynote.

• Newsrooms and the business of news: How newsrooms are being brought into the business of news will be spotlighted in a panel featuring chief editors: Alexandra Beverfjord of Dagbladet, former USA Today editor Nicole Carroll, Lotta Edling of Bonnier News, and Martha Ramos Sosa of Organización Editorial Mexicana (OEM).

• Trust and media: Trust as a cornerstone of news media strategy will be addressed by Sally Lehrman of The Trust Project plus case studies from Jennie Baird of the BBC and Claudia Mann of Styria.

• Reaching Gen Z: How news media can reach Gen Z will be addressed by Lucy Blakiston, founder of Shit You Should Care About, and Rachel Richardson, former head of editorial for Snapchat.

• Growth and subscriptions: INMA Researcher-in-Residence Greg Piechota will update members on the latest in digital subscription, punctuated with an interview with New York Times Chief Growth Officer Hannah Yang.

Meanwhile, the INMA New York World Congress will address the talent equation at media companies, organisational culture, and interactive formats, among other subjects. 

“The INMA World Congress in New York is an agenda-setting event for the news industry,” Earl J. Wilkinson, executive director and CEO of INMA, said. “We aim to develop across five days a playbook for revenue and engagement that will better sustain journalism. It is an amazing mix of New York and international players on a single stage.” 

Practical half-day workshops on digital subscriptions, product, smart data, newsroom innovation, and digital advertising will offer opportunities to engage with the hottest communities in media today. 

An unprecedented three study tours will take INMA New York delegates to 25 companies throughout Manhattan, Queens, and Long Island: Advance Local, The Arena Group, Arizent, The Atlantic, Atlas Obscura, Bloomberg, Chartbeat, Civic Science, Dotdash Meredith, Financial Times, Gannett | USA Today Network, Google, Hearst, LinkedIn/Microsoft, the NBA, The New York Times, The New York Times Wirecutter, News Corp, Newsday, The News Movement (TNM), Optimera, Piano, Reuters, Semafor, and U.S. News & World Report.

INMA New York delegates will have several opportunities to re-connect after 3+ years of pandemic with an opening reception at Tavern On the Green in Central Park and the Global Media Awards dinner at the Harvard Club. 

The 2023 New York event marks INMA’s first in-person World Congress since 2019. The association held virtual World Congresses during the pandemic.

For complete information on the INMA World Congress and to register online, go to www.INMA.org/worldcongress.

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