The revenue question: INMA members predict stable or lower revenue in the short term


As the INMA World Congress approaches, an online poll of the gathering’s high-level international participants is gauging their feelings on several key industry topics, including their near-term outlook on revenue performance.

Detailed numbers will be discussed at the World Congress in New York City, starting April 28. But a majority of respondents so far are projecting stable or lower revenue over the next three years. A quarter are expecting to increase revenue. Yet only a relatively small percentage expects any extreme losses or gains between now and 2016.

The Galadari Brothers conglomerate based in the United Arab Emirates is among the more bullish segment.

Sigher Ahmed Khan, senior vice president of finance and operations, told INMA in a follow-up e-mail interview that the company is looking to expand revenue opportunities in “various parts of media, especially radio, digital, and print.”

Other ways publishing companies are looking to change their revenue picture is by tailoring their product differently.

One making such adjustments is HDC Media in the Netherlands, according to publisher Tim Klein.

“We are concentrating on niches,” Klein says. ”In our situation — the specific local and regional news.”

Yet other companies see their opportunities for revenue growth in the rapid and continuous rollout of many new products.

Sondre Gravir, CEO of Aftenposten in Norway, talked about that approach: “We need to experiment with many options and increase our innovation speed so we develop several new digital services with a revenue potential every year.”

While profit outlooks tend to be conservative for the near future, according to the INMA survey, many companies agreed that a shift from print to digital will be a significant component of their income strategies.

For more on that, watch for the next article in this survey series, on “The Digital Question.” In the meantime, if you are a registered World Congress participant, check your inbox for a link to participate in the INMA survey. You can also send your thoughts on the revenue question to

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