“We were granted a very unique political status.”
“Five years ago, 90 percent of our audience was in Hong Kong.”
“As a small local newspaper, wanting to go global sounds like a really ambitious step.”
“In this digitial age, one of the things we really wanted to do was...embrace social media.”
“Importantly, it’s not just about creating fun stuff.”
“Trust yourself, and go all in.”
"I think the most important thing is communication.”
“You have to find a platform that works for you, and for us that’s Facebook.”
Senior directorate and executive committee role providing group wide brand planning and strategic marketing thought leadership to product units within SCMP encompassing over 30 titles, with support to Digital Products, Circulation, Recruitment and Education Services; as well as leading Corporate Communications for the SCMP Group.
Direct functional leadership across 6 marketing units covering (i) Brand Guardianship and Media Planning, (ii) Digital Marketing – SEM / PPC, social engagement, content amplification and direct eMarketing, (iii) Integrated Creative Development, (iv) Loyalty and Alliance Marketing – customer lifecycle management, (v) Corporate Communications and Social Responsibility, and (vi) Marketing Intelligence – Customer Database Management, Competitive Benchmarking and Customized Research.
Further portfolio coverage includes general management responsibilities over the SCMP Events & Conferences business, encompassing P&L, programme development at-large, and product development & diversification.
- Find your niche.
- Embrace social.
- Keep it simple.