Pre-conference Brainsnack Seminar participants confirmed


IINMA just confirmed the newspapers that will be presenting at our second annual pre-conference Brainsnack Seminar focusing on the tactics employed by news companies to grow their audience, advertising, and brand across platforms. The newspapers are:


  • Folha de S.Paulo, Brazil.
  • Gazeta Wyborcza, Poland.
  • The Globe and Mail, Canada.
  • Ouest-France, France.
  • Sydney Morning Herald, Australia.
  • Telegraph Media Group, United Kingdom.
  • Washington Post, United States.


Post-script: On February 22, Dagens Nyheter in Sweden was confirmed as a seminar participant.

So, what is a “brainsnack”?

For the purposes of INMA, a brainsnack is a seven-minute presentation with no more than 15 PowerPoint slides followed by seven minutes of moderated questions-and-answers with the audience. It is designed to get quickly to the point of the speaker without a lot of background. The concept is designed to cover a lot of ground in a short period of time.

After debuting at the INMA/OPA Europe Conference in Liverpool in late 2009, we introduced the brainsnack concept at the INMA World Congress in April 2010 to overwhelmingly positive feedback — with one exception. Delegate feedback was it was too many presentations causing — you guessed it — too many brain freezes. For 2011, we are aiming for 8-10 brainsnacks.

We believe this will be a high-energy way to kick off the conference.

By continuing to browse or by clicking ‘I ACCEPT,’ you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.