IINMA just confirmed the newspapers that will be presenting at our second annual pre-conference Brainsnack Seminar focusing on the tactics employed by news companies to grow their audience, advertising, and brand across platforms. The newspapers are:
- Folha de S.Paulo, Brazil.
- Gazeta Wyborcza, Poland.
- The Globe and Mail, Canada.
- Ouest-France, France.
- Sydney Morning Herald, Australia.
- Telegraph Media Group, United Kingdom.
- Washington Post, United States.
Post-script: On February 22, Dagens Nyheter in Sweden was confirmed as a seminar participant.
So, what is a “brainsnack”?
For the purposes of INMA, a brainsnack is a seven-minute presentation with no more than 15 PowerPoint slides followed by seven minutes of moderated questions-and-answers with the audience. It is designed to get quickly to the point of the speaker without a lot of background. The concept is designed to cover a lot of ground in a short period of time.
After debuting at the INMA/OPA Europe Conference in Liverpool in late 2009, we introduced the brainsnack concept at the INMA World Congress in April 2010 to overwhelmingly positive feedback — with one exception. Delegate feedback was it was too many presentations causing — you guessed it — too many brain freezes. For 2011, we are aiming for 8-10 brainsnacks.
We believe this will be a high-energy way to kick off the conference.