Nielsen executive aims to make sense of media ecosystem's evolution


WWhen Scott Brown talks about the evolution of the media ecosystem, his voice rises for emphatic effect. The evolution is so fluid, so rapid, so impactful to the content side and the technology side of the equation.

Making sense of that evolution will be Brown's task Tuesday, May 17, at the INMA World Congress in New York. As senior vice president of global communications, media practice consumer insights and strategic relations for The Nielsen Company — yes, he knows it's a mouthful of a job title — Brown is uniquely positioned at the nexus of content and technology.

Confirming his participation in the INMA World Congress today, Brown danced around themes he will address in May:

  • 99% of total viewing is still within the home.

  • Mobile video usage is skyrocketing year-on-year.

  • Research shows an in-home picture of two people sitting together on a couch, yet consuming media separately. This is called “second-screen viewing.”

  • Technology is such a speeding train that publishers have to make the leap and live with it.

  • The iPad 2 is creating a massive reseller market for the original iPad. The “iPad in every backpack” is not so far-fetched.

Brown, who is based in Oldsmar, Florida, near Nielsen's global technology center, will look at how news and media consumption are changing with tablets, smartphones, the PC-based Web — and its implications for print consumption. Learn what is next in terms of devices and what this means for consumption and audiences.

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